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Baidu, Inc. (BIDU)

Baidu, Inc. files a 20-F with the SEC once a year, in renminbi. In the year to 31 December 2025 it reported revenue of CNY 129,079 million, down 3.0% on the year before. Its profit attributable to shareholders was CNY 5,589 million, down 76.5%.

Earnings per share are per ordinary share, in renminbi. The share that trades in the US can be a depositary share standing for more or fewer ordinary shares, so no price ratio is worked out on this page.

The public record on BIDU

Planned insider sales5 Form 144 notices in twelve months, $37.6 million; latest 1 July 2026
Options tapeput/call 0.66 by open interest on 26 September 2026; the straddle prices a 3.4% move to 2 October 2026
Holders12 of the followed funds hold it; largest Citadel Advisors; 0 Schedule 13D or 13G filings in twelve months
Congress0 House trades disclosed in six months
Short interest9.0 million shares short, 3.50 days to cover at 15 September 2026

Profit and loss, 12 fiscal years

Year toDec 2025Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014*
Revenue129,079133,125134,598123,675124,493107,074107,413102,27784,80970,54966,38249,052
Cost of sales72,43666,10265,03163,93564,31455,15862,85051,74443,06235,27827,45818,885
Research and development20,43322,13324,19223,31524,93819,51318,34615,77212,92810,15110,1766,981
Selling, general and administrative25,84323,62023,51920,51424,72318,06319,91019,23113,12815,07117,07610,382
Operating profit-5,82321,27021,85615,91110,51814,3406,30715,53015,69110,04911,67212,804
Profit before tax6,71628,62225,19810,11210,77823,090-34027,32521,28314,50937,90714,484
Income tax1,2594,4473,6492,5783,1874,0641,9484,7432,9952,9135,4752,231
Profit for the year5,45724,17521,5497,5347,59119,026-2,28822,58218,28811,59632,43212,253
Profit attributable to shareholders5,58923,76020,3157,55910,22622,4722,05727,57318,30111,63233,66413,197

CNY million, from each year's annual report on the SEC's EDGAR, the year linked to its filing, on the US GAAP tags the company filed. A line the company does not file under the standard tag is left out rather than estimated. A year marked * shows the figure as the company restated it in a later annual report (Dec 2014); the first-filed figure is in the CSV. Profit for the year includes the part that belongs to minority shareholders; profit attributable to shareholders is the part EPS is struck on.

Cash flow

Year toDec 2025Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014*
Cash from operations-3,01321,23436,61526,17020,12224,20028,45835,96732,82822,480n/an/a
Purchase of property, plant and equipment12,0738,13411,1908,28610,8965,0846,4288,7724,7794,1895,2304,827
Free cash flow-15,08613,10025,42517,8849,22619,11622,03027,19528,04918,291n/an/a

CNY million. Purchase of property, plant and equipment is the cash line as filed; purchases of intangible assets and acquisitions are not in it. Free cash flow is cash from operations less that purchase, arithmetic on the two filed lines.

Balance sheet at year end

Year toDec 2025Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014*
Total assets449,157427,780406,759390,973380,034332,708301,316297,566251,728181,997147,85399,118
Equity attributable to shareholders266,330263,620243,626223,478211,459182,696163,599162,897115,34692,27480,25651,072
Cash and cash equivalents24,60624,83225,23153,15636,85035,78233,44327,63811,08410,8989,96013,853
Trade and other receivables12,97210,10410,84811,7339,9818,6687,4166,0154,5714,1093,9273,664
Goodwill36,78322,58622,58622,47722,60522,24818,25018,53615,80615,34215,39617,419

CNY million, at each fiscal year end. Borrowings is the company's own stated total where it files one; it is never added up from its parts here.

Ratios on the filed lines

Year toDec 2025Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014*
Operating margin-4.5%16.0%16.2%12.9%8.4%13.4%5.9%15.2%18.5%14.2%17.6%26.1%
Net margin4.3%17.8%15.1%6.1%8.2%21.0%1.9%27.0%21.6%16.5%50.7%26.9%
Free cash flow margin-11.7%9.8%18.9%14.5%7.4%17.9%20.5%26.6%33.1%25.9%n/an/a
Return on year-end equity2.1%9.0%8.3%3.4%4.8%12.3%1.3%16.9%15.9%12.6%41.9%25.8%
Effective tax rate18.7%15.5%14.5%25.5%29.6%17.6%n/a17.4%14.1%20.1%14.4%15.4%

Arithmetic on the filed lines of the same year: margins over revenue, return on equity as profit attributable to shareholders over year-end equity, tax over profit before tax.

Annual reports on EDGAR

FormYear toFiled
20-F31 December 202517 March 2026EDGAR
20-F31 December 202428 March 2025EDGAR
20-F31 December 202315 March 2024EDGAR
20-F31 December 202222 March 2023EDGAR
20-F31 December 202128 March 2022EDGAR
20-F31 December 20209 March 2021EDGAR
20-F31 December 201913 March 2020EDGAR
20-F31 December 201815 March 2019EDGAR
20-F31 December 201715 March 2018EDGAR
20-F31 December 201631 March 2017EDGAR
20-F31 December 20158 April 2016EDGAR
20-F31 December 201427 March 2015EDGAR

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