Baidu, Inc. planned insider sales
In the twelve months since 26 September 2025 insiders at Baidu, Inc. filed 5 Form 144 notices of planned sales, 325,065 shares worth $37.6 million at the time of filing, from 4 sellers. The latest, filed 1 July 2026: Melissa Dongmin Ma (affiliate), 122,629 shares worth $13.8 million, planned for around 6 July 2026 through Goldman Sachs & Co. LLC.
| Filed | Seller | Relationship | Shares | Value | Planned sale | Broker | How acquired | Filing |
|---|---|---|---|---|---|---|---|---|
| 1 July 2026 | Melissa Dongmin Ma | Affiliate | 122,629 | $13.8 million | 6 July 2026 | Goldman Sachs & Co. LLC | Acquired from issuer in private transaction | Form 144 |
| 20 May 2026 | Foo Jixun | Director, COMPANY DIRECTOR | 15,323 | $2.1 million | 20 May 2026 | CITIGROUP GLOBAL MARKETS | VESTING RESTRICTED SHARES GRANTED UNDER COMPANY 2018 SHARE INCENTIVE PLAN | Form 144 |
| 1 April 2026 | Melissa Dongmin Ma | Affiliate | 132,113 | $14.8 million | 1 April 2026 | Goldman Sachs & Co. LLC | Acquired from issuer in private transaction | Form 144 |
| 29 December 2025 | Wang Haifeng | Officer | 50,000 | $6.2 million | 29 December 2025 | CITIGROUP GLOBAL MARKETS | CASHLESS EXERCISE OF OPTIONS GRANTED UNDER COMPANY 2008 SHARE INCENTIVE PLAN AND 2018 SHARE INCENTIVE PLAN. VESTING RESTRICTED SHARES GRANTED UNDER COMPANY 2008 SHARE INCENTIVE PLAN AND 2018 SHARE INCENTIVE PLAN | Form 144 |
| 26 September 2025 | Liang Victor Zhixiang | Officer | 5,000 | $664,600 | 26 September 2025 | Citigroup Global Markets | Vesting restricted shares granted under the company's 2008 Share Incentive plan and 2018 Share Incentive plan | Form 144 |
A Form 144 is the notice an insider files with the SEC before selling restricted or control shares over the Rule 144 thresholds; it says what may be sold, not what was. Value is the filer's own aggregate market value. Whether the sale happened shows up later on Form 4, on the insiders page.
Source
Form 144 filings on EDGAR for Baidu, Inc.: the company's filing index, each notice read from its own XML.
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