Baidu, Inc. (BIDU) annual results, year to 31 December 2024: revenue CNY 133,125 million, from the 20-F
Baidu, Inc. files a 20-F with the SEC once a year, in renminbi. In the year to 31 December 2024 it reported revenue of CNY 133,125 million ($18.5 billion at the year's average rate), down 1.1% on the year before. Its profit attributable to shareholders was CNY 23,760 million, up 17.0%.
The year to 31 December 2024, against the year before
| Year to | Dec 2023 | Dec 2024 |
|---|---|---|
| Revenue | 134,598 | 133,125 |
| Cost of sales | 65,031 | 66,102 |
| Research and development | 24,192 | 22,133 |
| Selling, general and administrative | 23,519 | 23,620 |
| Operating profit | 21,856 | 21,270 |
| Profit before tax | 25,198 | 28,622 |
| Income tax | 3,649 | 4,447 |
| Profit for the year | 21,549 | 24,175 |
| Profit attributable to shareholders | 20,315 | 23,760 |
| Filing | 20-F | 20-F |
CNY million, from the 20-F on the SEC's EDGAR, linked in the last row, on the US GAAP tags the company filed. A line the company does not file under the standard tag is left out rather than estimated.
Cash flow
| Year to | Dec 2023 | Dec 2024 |
|---|---|---|
| Cash from operations | 36,615 | 21,234 |
| Purchase of property, plant and equipment | 11,190 | 8,134 |
| Free cash flow | 25,425 | 13,100 |
| Filing | 20-F | 20-F |
CNY million. Free cash flow is cash from operations less the purchase of property, plant and equipment, arithmetic on the two filed lines.
Balance sheet at year end
| Year to | Dec 2023 | Dec 2024 |
|---|---|---|
| Total assets | 406,759 | 427,780 |
| Equity attributable to shareholders | 243,626 | 263,620 |
| Cash and cash equivalents | 25,231 | 24,832 |
| Trade and other receivables | 10,848 | 10,104 |
| Goodwill | 22,586 | 22,586 |
| Filing | 20-F | 20-F |
CNY million, at each fiscal year end.
Ratios on the filed lines
| Year to | Dec 2023 | Dec 2024 |
|---|---|---|
| Operating margin | 16.2% | 16.0% |
| Net margin | 15.1% | 17.8% |
| Free cash flow margin | 18.9% | 9.8% |
| Return on year-end equity | 8.3% | 9.0% |
| Effective tax rate | 14.5% | 15.5% |
| Filing | 20-F | 20-F |
Arithmetic on the filed lines of the same year.
The exchange rates used
| Year to | Average over the year CNY per US dollar | At the year end CNY per US dollar |
|---|---|---|
| Dec 2014 | 6.16 | 6.20 |
| Dec 2015 | 6.28 | 6.48 |
| Dec 2016 | 6.64 | 6.94 |
| Dec 2017 | 6.75 | 6.51 |
| Dec 2018 | 6.60 | 6.88 |
| Dec 2019 | 6.90 | 6.96 |
| Dec 2020 | 6.90 | 6.53 |
| Dec 2021 | 6.45 | 6.37 |
| Dec 2022 | 6.72 | 6.90 |
| Dec 2023 | 7.08 | 7.10 |
| Dec 2024 | 7.20 | 7.30 |
| Dec 2025 | 7.19 | 6.99 |
Converted by us, not by the company: the Federal Reserve's daily noon buying rates in New York (H.10), FRED series DEXCHUS. Profit and loss, cash flow and EPS use the average of the daily rates over each fiscal year; the balance sheet uses the rate on the year end, or the last one before it. Ratios are the same in either currency. The filed figures are the ones in renminbi.
Every annual report here
- Year to 31 December 2025
- Year to 31 December 2024, this page
- Year to 31 December 2023
- Year to 31 December 2022
- Year to 31 December 2021
- Year to 31 December 2020
- Year to 31 December 2019
- Year to 31 December 2018
- Year to 31 December 2017
- Year to 31 December 2016
- Year to 31 December 2015
- Year to 31 December 2014
Source
20-F for the year to 31 December 2024, filed 17 March 2026, accession 0001193125-26-109289: the filing on EDGAR. All of Baidu, Inc.'s filings: EDGAR company page. The figures are in renminbi as filed.
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