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Mogy Joel R Investment Counsel Inc.

CIK 1126735 · latest 13F filed 13 October 2026 · Read the filing on EDGAR

Mogy Joel R Investment Counsel Inc. reported 128 US-listed holdings worth $1.87 billion in its 13F for the quarter ended 30 September 2026, filed 13 October 2026. Its largest: NVIDIA Corp. (15.6%), Apple Inc. (10.5%) and Microsoft Corp. (7.9%). Against the quarter before, it opened 9 positions, added to 21, trimmed 32 and sold out of 2.

Reported holdings$1.87B+7.1% on Q2 2026
Positions128+7 on Q2 2026
The largest ten68.6%of its reported holdings
Latest 13FQ3 2026filed 13 October 2026
Where the money is
Added toHeldTrimmed
NVDA15.6%AAPL10.5%MSFT7.9%PANW6.5%GOOG6.0%GOOGL5.6%COST4.7%AMZN4.7%META3.7%V3.5%BRKB3.4%LLY2.5%IDXX2.4%CRM2.2%114 more20.9%

The 14 largest of its 128 positions, each sized by its share of the reported holdings, coloured by the change in shares against Q2 2026.

Reported holdings, quarter by quarter
Q4 2024: $1.68 billion in 110 positions$1.68BQ4 24Q1 2025: $1.55 billion in 105 positions$1.55BQ1 25Q2 2025: $1.73 billion in 127 positions$1.73BQ2 25Q3 2025: $1.83 billion in 119 positions$1.83BQ3 25Q4 2025: $1.84 billion in 115 positions$1.84BQ4 25Q1 2026: $1.60 billion in 114 positions$1.60BQ1 26Q2 2026: $1.75 billion in 121 positions$1.75BQ2 26Q3 2026: $1.87 billion in 128 positions$1.87BQ3 26

What the fund reported holding at each quarter's end; hover a bar for the number of positions

What it did on the quarter

Opened 9Added 21Held 66Trimmed 32Sold out 2
Opened: 9Added: 21Held: 66Trimmed: 32Sold out: 2

Its positions against its 13F for the quarter to 30 June 2026; a change under 0.1% of a position counts as held

Opened 9

  1. ExxonMobil Holdings Corp. XOM$4.9 million
  2. Cbiz Inc. CBZ$872,415
  3. Taiwan Semiconductor Manufacturing Company Limited TSM$357,653
  4. Marvell Technology, Inc. MRVL$264,210
  5. American Express Co. AXP$244,800
  6. Schwab Strategic Trust SCHV$58,492
  7. iShares Core MSCI Emerging Mark IEMG$30,760
  8. iShares Trust AGG$24,297

and 1 more in the table below

Added to 21

  1. iShares Core S&P 500 ETF IVV+4,955 shares · +95%
  2. Broadcom Inc. AVGO+6,167 shares · +178%
  3. iShares Inc. EMXC+21,170 shares · +141%
  4. Themes ETF Trust NATO+41,130 shares · +91%
  5. Amazon.com Inc. AMZN+4,479 shares · +1%
  6. iShares Trust IDEV+9,865 shares · +165%
  7. Netflix Inc. NFLX+12,678 shares · +5%
  8. iShares Core S&P Mid-Cap ETF IJH+7,505 shares · +65%

and 13 more in the table below

Trimmed 32

  1. Accenture plc ACN-53,129 shares · -72%
  2. Intuit Inc. INTU-27,550 shares · -46%
  3. Salesforce, Inc. CRM-8,354 shares · -4%
  4. MSCI Inc. MSCI-2,181 shares · -8%
  5. Adobe Inc. ADBE-4,765 shares · -23%
  6. NVIDIA Corp. NVDA-4,599 shares · -0%
  7. Apple Inc. AAPL-3,112 shares · -1%
  8. Palo Alto Networks Inc. PANW-2,370 shares · -1%

and 24 more in the table below

Sold out of 2

  1. ExxonMobil Holdings Corp. XOM$4.1 million last quarter
  2. Tesla, Inc. TSLA$235,536 last quarter

What it holds

CompanySharesValueOf its bookChange in shares
NVIDIA Corp. NVDA1,274,442$291.1 million15.58%-4,599
Apple Inc. AAPL587,528$195.7 million10.47%-3,112
Microsoft Corp. MSFT287,081$147.2 million7.88%+769
Palo Alto Networks Inc. PANW305,649$121.4 million6.50%-2,370
Alphabet Inc. GOOG327,977$111.8 million5.98%+842
Alphabet Inc. GOOGL304,220$104.7 million5.60%-1,277
Costco Wholesale Corp. COST97,282$88.6 million4.74%-314
Amazon.com Inc. AMZN349,335$87.0 million4.66%+4,479
Meta Platforms, Inc. META94,347$68.4 million3.66%-1,008
Visa Inc. V184,146$66.2 million3.54%-656
Berkshire Hathaway Inc. Class B BRKB129,212$64.3 million3.44%-758
Eli Lilly & Co. LLY39,762$46.0 million2.46%+117
IDEXX Laboratories Inc. IDXX85,486$44.6 million2.39%+41
Salesforce, Inc. CRM177,638$40.8 million2.18%-8,354
Intuitive Surgical Inc. ISRG69,829$28.4 million1.52%+295
Stryker Corp. SYK98,542$27.1 million1.45%-1,488
Mastercard Inc. MA39,529$21.8 million1.17%+64
O'Reilly Automotive, Inc. ORLY254,705$21.8 million1.16%-2,142
Netflix Inc. NFLX278,246$19.4 million1.04%+12,678
Autozone Inc. AZO6,140$17.4 million0.93%-100
Oracle Corp. ORCL123,911$17.0 million0.91%-1,050
BlackRock, Inc. BLK15,002$15.9 million0.85%-329
Cisco Systems, Inc. CSCO135,231$14.6 million0.78%no change
MSCI Inc. MSCI24,577$13.2 million0.71%-2,181
Home Depot, Inc. HD39,656$11.3 million0.60%-22
AbbVie Inc. ABBV41,601$10.9 million0.58%-318
W.W. Grainger, Inc. GWW7,721$9.6 million0.51%+153
Booking Holdings Inc. BKNG56,327$9.2 million0.49%-1,293
Intuit Inc. INTU32,478$9.0 million0.48%-27,550
Union Pacific Corp. UNP31,238$8.5 million0.45%no change
Johnson & Johnson JNJ30,620$8.1 million0.43%-110
iShares Core S&P 500 ETF IVV10,184$7.8 million0.42%+4,955
Berkshire Hathaway Inc. Del9$6.7 million0.36%no change
Walmart Inc. WMT58,342$6.1 million0.32%-1,498
Abbott Laboratories ABT52,816$5.2 million0.28%-2,850
Procter & Gamble Co. PG34,786$5.1 million0.27%no change
Starbucks Corp. SBUX52,441$4.9 million0.26%-570
ExxonMobil Holdings Corp. XOM29,918$4.9 million0.26%new
Merck & Co., Inc. MRK26,983$3.9 million0.21%+300
PepsiCo Inc. PEP30,472$3.9 million0.21%-29
Accenture plc ACN21,028$3.9 million0.21%-53,129
Adobe Inc. ADBE15,716$3.8 million0.20%-4,765
iShares Inc. EMXC36,188$3.6 million0.19%+21,170
Broadcom Inc. AVGO9,623$3.4 million0.18%+6,167
Themes ETF Trust NATO86,445$3.2 million0.17%+41,130
Walt Disney Co. DIS24,750$2.6 million0.14%no change
Amgen Inc. AMGN5,923$2.5 million0.13%no change
Prologis, Inc. PLD18,804$2.4 million0.13%no change
Vanguard Growth ETF VUG25,998$2.3 million0.13%no change
Vanguard S&P 500 VOO3,342$2.3 million0.13%-98
Philip Morris International Inc. PM11,975$2.3 million0.12%no change
NextEra Energy Inc. NEE29,653$2.2 million0.12%-120
Williams Sonoma Inc. WSM9,775$2.2 million0.12%no change
VG Totl STK Vprs VTI5,873$2.2 million0.12%-51
Equinix Inc. EQIX2,148$2.2 million0.12%no change
SPDR S&P 500 SPY2,644$2.0 million0.11%-100
WEC Energy Group, Inc. WEC15,708$1.6 million0.08%no change
Vanguard Mid Cap Index ETF VO19,569$1.5 million0.08%+449
iShares Trust IDEV15,830$1.4 million0.08%+9,865
Biogen Inc. BIIB6,260$1.4 million0.08%no change
iShares Core S&P Mid-Cap ETF IJH19,127$1.4 million0.07%+7,505
Invesco QQQ Trust QQQ1,771$1.3 million0.07%no change
McDonald's Corp. MCD5,593$1.3 million0.07%no change
T. Rowe Price Group, Inc. TROW11,175$1.2 million0.06%no change
Chevron Corp. CVX5,693$1.2 million0.06%no change
Coca-Cola Co. KO12,700$1.1 million0.06%no change
JPMorgan Chase & Co. JPM3,116$1.0 million0.06%+76
Bristol-Myers Squibb Co. BMY15,795$985,6080.05%no change
Yum! Brands, Inc. YUM6,580$897,1170.05%no change
Vanguard Whitehall FDS VYM5,635$874,5520.05%no change
Vanguard Value ETF VTV4,040$872,9630.05%no change
Cbiz Inc. CBZ15,952$872,4150.05%new
Altria Group, Inc. MO12,950$872,0530.05%no change
Caterpillar Inc. CAT1,050$851,3300.05%no change
CSX Corp. CSX18,000$837,1800.04%no change
ASML Holding N.V. ASML453$820,6870.04%+293
Vanguard BD Index FDS BSV9,875$754,4500.04%no change
Marsh & McLennan Companies, Inc. MRSH4,365$745,2360.04%-2,900
Charles Schwab Corp. SCHW6,897$674,1560.04%no change
Pfizer Inc. PFE23,436$668,3950.04%-200
iShares Trust ESGD6,230$642,0020.03%no change
AT&T Inc. T24,981$609,5360.03%-129
International Business Machines Corp. IBM2,400$527,8320.03%no change
Lockheed Martin Corp. LMT969$493,2800.03%no change
FedEx Corp. FDX1,700$484,6530.03%no change
Schwab Strategic Trust SCHB16,398$480,6140.03%no change
Mondelez International, Inc. MDLZ7,693$444,8090.02%-147
iShares Core S&P Small-Cap ETF IJR3,174$431,7910.02%+2,861
Vanguard Intermed Term Bond ETF BIV5,550$404,3730.02%no change
Simon Property Group Inc. SPG1,875$376,4250.02%no change
Verizon Communications Inc. VZ7,903$362,5110.02%no change
Technology Select Sector SPDR ETF XLK1,832$358,6720.02%no change
Taiwan Semiconductor Manufacturing Company Limited TSM784$357,6530.02%new
iShares Inc. ESGE6,037$326,9640.02%no change
Dimensional ETF Trust DFAC6,740$299,5930.02%no change
Southern Co. SO3,400$281,8260.02%no change
United Rentals, Inc. URI272$272,6950.01%no change
Marvell Technology, Inc. MRVL1,000$264,2100.01%new
iShares Trust EFA2,500$259,7250.01%no change
Invesco Exchange Traded FD T RSP1,240$257,9450.01%no change
Vanguard Specialized Funds VIG1,056$246,3750.01%no change
American Express Co. AXP805$244,8000.01%new
PPG Industries Inc. PPG2,300$239,9590.01%no change
iShares Russell 2000 ETF IWM855$237,5960.01%no change
iShares Trust IBB975$205,2670.01%no change
Vanguard World FD VGT1,592$200,0670.01%no change
iShares Trust XVV3,175$185,1030.01%no change
Vanguard Large Cap ETF VV500$175,9250.01%no change
Prothena Corp. PLC PRTA20,750$173,8850.01%no change
Schwab Strategic Trust SCHG4,076$146,4510.01%+2,229
iShares Trust XJH3,000$146,3400.01%no change
Vanguard Small Cap ETF VB400$113,7960.01%no change
iShares Trust DMXF1,265$107,0820.01%no change
Schwab Strategic Trust SCHF3,691$101,3920.01%no change
Schwab Strategic Trust SCHD3,000$97,5900.01%no change
Vanguard Small Cap Value ETF VBR400$92,4120.00%no change
Schwab Strategic Trust SCHA2,773$90,4830.00%+375
Schwab Fundamental US Large Com FNDX1,969$61,9640.00%no change
Schwab Strategic Trust SCHV1,756$58,4920.00%new
iShares Trust IUSG250$48,4380.00%no change
iShares Trust IUSV375$41,3550.00%no change
iShares Core MSCI Emerging Mark IEMG379$30,7600.00%new
iShares Trust AGG257$24,2970.00%new
Vanguard World FD VHT41$12,9590.00%no change
iShares Trust SGOV58$5,8390.00%new
Schwab US Large Cap SCHX70$2,1000.00%no change
Schwab Strategic Trust FNDE47$1,9680.00%no change
Schwab Fundamental Internationa FNDF34$1,8280.00%no change
Every US-listed position in the fund's 13F for the quarter ended 30 September 2026, by the value it reported.
Read moreChange is shares against its 13F for the quarter before; the 2 it sold out of are in the box above.