HF Advisory Group, LLC
HF Advisory Group, LLC reported 174 US-listed holdings worth $335.8 million in its 13F for the quarter ended 30 September 2026, filed 9 October 2026. Its largest: iShares Core Dividend Growth (3.2%), Microsoft Corp. (2.5%) and iShares ETFs (2.5%). Against the quarter before, it opened 8 positions, added to 89, trimmed 70 and sold out of 2.
Reported holdings$335.8M+3.8% on Q2 2026
Positions174+6 on Q2 2026
The largest ten21.6%of its reported holdings
Latest 13FQ3 2026filed 9 October 2026
Added toTrimmed
The 14 largest of its 174 positions, each sized by its share of the reported holdings, coloured by the change in shares against Q2 2026.
What the fund reported holding at each quarter's end; hover a bar for the number of positions
What its reported holdings returned
Held through each quarter, the holdings it reported returned +21.3% over the 8 quarters to 30 September 2026, against +32.9% for the S&P 500.
Its reported holdingsThe S&P 500
Not the fund's own return: each 13F's holdings are kept unchanged until the next one, so trades inside a quarter, dividends, cash and fees are left out. A rough guide to how its picks have done over time.
What it did on the quarter
Opened 8Added 89Held 7Trimmed 70Sold out 2
Its positions against its 13F for the quarter to 30 June 2026; a change under 0.1% of a position counts as held
Opened 8
- ExxonMobil Holdings Corp. XOM$5.0 million
- Netflix Inc. NFLX$748,637
- S&P Global Inc. SPGI$737,333
- Dexcom Inc. DXCM$621,719
- Arthur J. Gallagher & Co. AJG$486,580
- Chevron Corp. CVX$237,530
- SPDR Index SHS FDS EWX$204,116
- Global X FDS PFFD$179,427
Added to 89
- PepsiCo Inc. PEP+15,305 shares · +59%
- Accenture plc ACN+8,923 shares · +198%
- Intercontinental Exchange, Inc. ICE+9,169 shares · +148%
- Analog Devices Inc. ADI+2,527 shares · +49%
- Amazon.com Inc. AMZN+3,099 shares · +15%
- Applied Materials Inc. AMAT+1,490 shares · +24%
- iShares ETFs FALN+27,918 shares · +9%
- Alphabet Inc. GOOG+1,897 shares · +10%
and 81 more in the table below
Trimmed 70
- Unilever plc UL-21,061 shares · -49%
- Thermo Fisher Scientific Inc. TMO-1,337 shares · -54%
- Starbucks Corp. SBUX-8,766 shares · -77%
- Philip Morris International Inc. PM-3,230 shares · -15%
- Charles Schwab Corp. SCHW-5,731 shares · -14%
- Veeva Systems Inc. VEEV-1,959 shares · -58%
- Salesforce, Inc. CRM-2,431 shares · -23%
- Check Point Software Technologies Ltd. CHKP-4,021 shares · -48%
and 62 more in the table below
Sold out of 2
- ExxonMobil Holdings Corp. XOM$3.5 million last quarter
- Sanofi SNY$1.6 million last quarter
What it holds
| Company | Shares | Value | Of its book | Change in shares |
|---|---|---|---|---|
| iShares Core Dividend Growth DGRO | 141.8K | $10.7 million | 3.18% | +5.3K |
| Microsoft Corp. MSFT | 16.6K | $8.5 million | 2.54% | -604 |
| iShares ETFs FALN | 322.0K | $8.4 million | 2.49% | +27.9K |
| Alphabet Inc. GOOG | 20.6K | $7.0 million | 2.09% | +1.9K |
| SPDR Ser Trust LGLV | 39.7K | $6.9 million | 2.06% | +1.8K |
| Verizon Communications Inc. VZ | 148.6K | $6.8 million | 2.03% | +10.6K |
| JPMorgan Chase & Co. JPM | 19.2K | $6.3 million | 1.89% | +1.8K |
| SPDR Ser Trust SPHY | 279.4K | $6.3 million | 1.88% | +26.2K |
| Amazon.com Inc. AMZN | 24.2K | $6.0 million | 1.80% | +3.1K |
| Plains GP Hldgs L P PAGP | 218.8K | $5.7 million | 1.69% | +6.9K |
| Meta Platforms, Inc. META | 7.8K | $5.6 million | 1.67% | +674 |
| PepsiCo Inc. PEP | 41.2K | $5.2 million | 1.55% | +15.3K |
| Wells Fargo & Company WFC | 64.3K | $5.1 million | 1.53% | +3.4K |
| TC Energy Corporation TRP | 88.6K | $5.1 million | 1.52% | +6.9K |
| ExxonMobil Holdings Corp. XOM | 30.6K | $5.0 million | 1.48% | new |
| Shell plc SHEL | 51.1K | $4.9 million | 1.45% | +3.0K |
| Doubleline ETF Trust CAPE | 156.5K | $4.8 million | 1.44% | +6.9K |
| SPDR Ser Trust SPYM | 53.8K | $4.8 million | 1.44% | +883 |
| Kenvue Inc. KVUE | 266.2K | $4.7 million | 1.40% | +6.5K |
| Berkshire Hathaway Inc. Class B BRKB | 9.3K | $4.6 million | 1.38% | -600 |
| Invesco QQQ Trust QQQ | 5.8K | $4.3 million | 1.27% | +122 |
| Southern Co. SO | 49.4K | $4.1 million | 1.22% | +4.6K |
| Visa Inc. V | 11.3K | $4.1 million | 1.21% | -94 |
| Vanguard World FD MGC | 13.9K | $3.9 million | 1.17% | +338 |
| Applied Materials Inc. AMAT | 7.7K | $3.9 million | 1.17% | +1.5K |
| Gilead Sciences, Inc. GILD | 25.5K | $3.8 million | 1.13% | +2.0K |
| Booking Holdings Inc. BKNG | 23.2K | $3.8 million | 1.12% | +244 |
| Vodafone Group Public Limited Company VOD | 233.4K | $3.8 million | 1.12% | +13.3K |
| AT&T Inc. T | 154.3K | $3.8 million | 1.12% | +22.3K |
| RTX Corp. RTX | 20.2K | $3.8 million | 1.12% | -510 |
| SPDR Blmbg Barclays Convert Secs ETF CWB | 36.3K | $3.7 million | 1.10% | +1.6K |
| Taiwan Semiconductor Manufacturing Company Limited TSM | 8.0K | $3.6 million | 1.08% | -91 |
| iShares Trust ESGU | 20.9K | $3.5 million | 1.04% | +414 |
| Kilroy Realty Corp. KRC | 104.6K | $3.5 million | 1.04% | +1.8K |
| Charles Schwab Corp. SCHW | 35.5K | $3.5 million | 1.03% | -5.7K |
| Philip Morris International Inc. PM | 18.2K | $3.5 million | 1.03% | -3.2K |
| NVIDIA Corp. NVDA | 14.9K | $3.4 million | 1.01% | -179 |
| Truist Financial Corp. TFC | 72.6K | $3.4 million | 1.00% | +5.2K |
| British American Tobacco p.l.c. BTI | 60.3K | $3.3 million | 0.98% | +5.2K |
| Apple Inc. AAPL | 9.6K | $3.2 million | 0.95% | -956 |
| Pfizer Inc. PFE | 110.3K | $3.1 million | 0.94% | +7.9K |
| Altria Group, Inc. MO | 45.5K | $3.1 million | 0.91% | +2.5K |
| Analog Devices Inc. ADI | 7.7K | $3.1 million | 0.91% | +2.5K |
| Nisource Inc. NI | 77.8K | $3.0 million | 0.90% | +8.4K |
| Texas Instruments Inc. TXN | 10.7K | $3.0 million | 0.89% | +738 |
| ConocoPhillips COP | 23.6K | $3.0 million | 0.88% | +1.1K |
| General Mills Inc. GIS | 87.5K | $2.8 million | 0.84% | +4.2K |
| Vanguard World FD VGT | 22.4K | $2.8 million | 0.84% | -680 |
| Lloyds Banking Group plc LYG | 453.0K | $2.6 million | 0.76% | +7.2K |
| Eli Lilly & Co. LLY | 2.2K | $2.5 million | 0.76% | -55 |
| Wisdomtree Trust DON | 46.6K | $2.5 million | 0.75% | -220 |
| Accenture plc ACN | 13.4K | $2.5 million | 0.73% | +8.9K |
| Healthpeak Properties, Inc. DOC | 119.5K | $2.4 million | 0.71% | -10.9K |
| Intercontinental Exchange, Inc. ICE | 15.4K | $2.3 million | 0.70% | +9.2K |
| Elevance Health, Inc. ELV | 5.9K | $2.3 million | 0.69% | -858 |
| Becton Dickinson & Co. BDX | 12.8K | $2.3 million | 0.68% | +427 |
| Invesco Exchange Traded FD T SPHQ | 26.1K | $2.2 million | 0.65% | +555 |
| General Dynamics Corp. GD | 6.6K | $2.2 million | 0.65% | -179 |
| Pacer FDS Trust COWZ | 31.4K | $2.1 million | 0.62% | +1.1K |
| Medtronic plc MDT | 23.6K | $2.0 million | 0.61% | +1.2K |
| Marriott International Inc. MAR | 5.7K | $2.0 million | 0.60% | +5 |
| IQVIA Holdings Inc. IQV | 7.3K | $2.0 million | 0.58% | -1.8K |
| Salesforce, Inc. CRM | 8.2K | $1.9 million | 0.56% | -2.4K |
| Wisdomtree Trust USFR | 36.1K | $1.8 million | 0.54% | +2.6K |
| SPDR Russell 1000 Low Volatility Focus ETF ONEV | 12.8K | $1.8 million | 0.53% | +148 |
| Tesla, Inc. TSLA | 5.0K | $1.8 million | 0.53% | no change |
| SPDR Ser Trust SPAB | 68.4K | $1.7 million | 0.50% | +1.6K |
| iShares Trust SMMD | 19.1K | $1.6 million | 0.49% | +65 |
| SSgA Funds Management Inc MDYV | 17.2K | $1.5 million | 0.45% | -308 |
| Vanguard Growth ETF VUG | 16.9K | $1.5 million | 0.45% | -179 |
| SPDR S&P 500 SPY | 2.0K | $1.5 million | 0.44% | -26 |
| Fidelity Covington Trust FREL | 54.8K | $1.5 million | 0.44% | -249 |
| iShares Trust IMCG | 15.8K | $1.5 million | 0.44% | +514 |
| Oracle Corp. ORCL | 10.7K | $1.5 million | 0.44% | -1.3K |
| iShares Trust ESGD | 14.1K | $1.5 million | 0.43% | +445 |
| Wisdomtree Trust DDWM | 30.9K | $1.4 million | 0.42% | +1.4K |
| International Flavors & Fragrances Inc. IFF | 16.8K | $1.4 million | 0.42% | -1.1K |
| Comcast Corp. CMCSA | 63.9K | $1.4 million | 0.41% | -6.0K |
| Unilever plc UL | 22.3K | $1.4 million | 0.40% | -21.1K |
| McKesson Corp. MCK | 1.6K | $1.3 million | 0.40% | +61 |
| Global X FDS QYLD | 71.2K | $1.3 million | 0.39% | +2.1K |
| Novartis AG NVS | 8.9K | $1.3 million | 0.38% | +346 |
| Omnicom Group Inc. OMC | 17.2K | $1.3 million | 0.38% | +855 |
| Enbridge Inc ENB | 27.1K | $1.3 million | 0.38% | -304 |
| Cardinal Health Inc. CAH | 5.4K | $1.2 million | 0.36% | -78 |
| Wisdomtree Trust SHAG | 25.7K | $1.2 million | 0.36% | +1.6K |
| SPDR Ssga US Small Cap Low Volatility Index ETF SMLV | 7.5K | $1.1 million | 0.34% | -50 |
| Walt Disney Co. DIS | 10.7K | $1.1 million | 0.34% | +122 |
| Johnson & Johnson JNJ | 4.2K | $1.1 million | 0.33% | -107 |
| United Parcel Service Inc. UPS | 11.9K | $1.1 million | 0.33% | +896 |
| Aon plc AON | 4.0K | $1.1 million | 0.33% | +313 |
| PIMCO Dynamic Income FD PDI | 74.9K | $1.1 million | 0.31% | +5.6K |
| Amrize Ltd AMRZ | 28.0K | $1.0 million | 0.31% | +6.6K |
| iShares Trust IYF | 8.0K | $1.0 million | 0.30% | +316 |
| Janus Detroit STR Trust JSML | 11.5K | $984,480 | 0.29% | +293 |
| Airbnb, Inc. ABNB | 6.0K | $969,362 | 0.29% | +1.4K |
| Amgen Inc. AMGN | 2.3K | $964,882 | 0.29% | -29 |
| Vanguard Mid Cap Value ETF VOE | 4.9K | $951,088 | 0.28% | +192 |
| Mastercard Inc. MA | 1.7K | $934,418 | 0.28% | -655 |
| Ecolab Inc. ECL | 3.3K | $903,316 | 0.27% | -59 |
| Adobe Inc. ADBE | 3.6K | $869,418 | 0.26% | -1.9K |
| Waste Management Inc. WM | 4.2K | $854,479 | 0.25% | -56 |
| Coca-Cola Co. KO | 9.9K | $849,982 | 0.25% | -68 |
| Vanguard ETF VYMI | 8.3K | $838,235 | 0.25% | -1.5K |
| Vanguard Star FDS VXUS | 9.6K | $814,905 | 0.24% | -1.7K |
| Lamar Advertising Co. LAMR | 5.3K | $763,466 | 0.23% | -515 |
| Thermo Fisher Scientific Inc. TMO | 1.1K | $762,114 | 0.23% | -1.3K |
| Williams Companies, Inc. WMB | 11.1K | $755,539 | 0.23% | -72 |
| First Trust Exchange-Traded FD FDN | 2.6K | $754,155 | 0.22% | +65 |
| Netflix Inc. NFLX | 10.8K | $748,637 | 0.22% | new |
| S&P Global Inc. SPGI | 1.9K | $737,333 | 0.22% | new |
| SPDR Ser Trust SPYV | 11.5K | $703,820 | 0.21% | +130 |
| First Trust Exchange Traded FD FXO | 11.6K | $700,690 | 0.21% | -232 |
| Bank of New York Mellon Corp. BNY | 4.8K | $691,154 | 0.21% | -314 |
| Ferguson Enterprises Inc. FERG | 3.0K | $667,784 | 0.20% | -2.0K |
| Vanguard World FD VHT | 2.1K | $649,725 | 0.19% | -60 |
| Welltower Inc. WELL | 2.8K | $638,134 | 0.19% | -314 |
| Dexcom Inc. DXCM | 7.2K | $621,719 | 0.19% | new |
| Air Products & Chemicals, Inc. APD | 2.2K | $617,036 | 0.18% | -16 |
| Boeing Co. BA | 3.3K | $613,825 | 0.18% | +223 |
| VG Totl STK Vprs VTI | 1.6K | $591,169 | 0.18% | -545 |
| Lockheed Martin Corp. LMT | 1.1K | $574,938 | 0.17% | -21 |
| Palo Alto Networks Inc. PANW | 1.4K | $572,523 | 0.17% | no change |
| Check Point Software Technologies Ltd. CHKP | 4.3K | $554,728 | 0.17% | -4.0K |
| iShares Trust USRT | 8.9K | $551,039 | 0.16% | -312 |
| Mondelez International, Inc. MDLZ | 9.4K | $543,849 | 0.16% | -157 |
| Autodesk, Inc. ADSK | 2.6K | $541,101 | 0.16% | -897 |
| Qualcomm Inc. QCOM | 2.9K | $534,399 | 0.16% | -1.8K |
| Cencora, Inc. COR | 1.8K | $533,712 | 0.16% | -55 |
| Vaneck ETF Trust SMH | 876 | $533,556 | 0.16% | +6 |
| American Electric Power Co. Inc. AEP | 4.5K | $531,051 | 0.16% | +105 |
| Amplify ETF Trust DIVO | 11.3K | $524,624 | 0.16% | -673 |
| Masco Corp. MAS | 7.7K | $521,191 | 0.16% | -221 |
| Arthur J. Gallagher & Co. AJG | 2.1K | $486,580 | 0.14% | new |
| Stryker Corp. SYK | 1.7K | $473,891 | 0.14% | +4 |
| Select Sector SPDR Trust XLY | 4.1K | $442,044 | 0.13% | +447 |
| SPDR Ser Trust KCE | 2.7K | $420,567 | 0.13% | +7 |
| Caterpillar Inc. CAT | 510 | $413,757 | 0.12% | +7 |
| Pacer FDS Trust GCOW | 9.2K | $412,943 | 0.12% | +94 |
| Etfis Ser Trust I NFLT | 18.2K | $402,649 | 0.12% | +784 |
| Veeva Systems Inc. VEEV | 1.4K | $398,203 | 0.12% | -2.0K |
| GSK plc GSK | 8.1K | $389,375 | 0.12% | +506 |
| CVS Health Corp. CVS | 4.2K | $359,247 | 0.11% | -1.1K |
| iShares Trust SOXX | 630 | $358,463 | 0.11% | -52 |
| Ford Motor Co. F | 29.6K | $357,556 | 0.11% | -3.5K |
| Invesco Exchange Traded FD T PGF | 27.2K | $346,758 | 0.10% | +1.8K |
| SPDR Ser Trust SPLB | 16.7K | $339,705 | 0.10% | +1.3K |
| Alphabet Inc. GOOGL | 945 | $325,240 | 0.10% | -194 |
| SPDR Ser Trust SLYG | 3.0K | $322,415 | 0.10% | -10 |
| Dominion Energy, Inc. D | 5.3K | $318,719 | 0.09% | +139 |
| Twilio Inc. TWLO | 1.1K | $313,810 | 0.09% | no change |
| First Trust Exchange-Traded FD FBT | 1.1K | $304,365 | 0.09% | -152 |
| Valero Energy Corp. VLO | 768 | $297,471 | 0.09% | -91 |
| Vanguard FTSE All-World ex-US ETF VEU | 3.5K | $294,003 | 0.09% | +2 |
| Costco Wholesale Corp. COST | 317 | $288,644 | 0.09% | -21 |
| 3M Co. MMM | 1.7K | $284,988 | 0.08% | -110 |
| Uber Technologies, Inc. UBER | 3.9K | $268,902 | 0.08% | -3 |
| Kraft Heinz Co. KHC | 11.5K | $261,693 | 0.08% | -671 |
| Vanguard Intermed Term Bond ETF BIV | 3.6K | $259,099 | 0.08% | +270 |
| Wisdomtree Trust AGGY | 6.1K | $250,802 | 0.07% | +247 |
| Starbucks Corp. SBUX | 2.6K | $244,218 | 0.07% | -8.8K |
| iShares Trust EMB | 2.7K | $242,088 | 0.07% | +148 |
| Chevron Corp. CVX | 1.2K | $237,530 | 0.07% | new |
| SPDR Ser Trust XAR | 1.0K | $236,702 | 0.07% | +8 |
| Advanced Micro Devices Inc. AMD | 353 | $215,951 | 0.06% | no change |
| Home Depot, Inc. HD | 749 | $213,101 | 0.06% | +22 |
| Clorox Co. CLX | 2.6K | $211,845 | 0.06% | -27 |
| iShares Trust ICSH | 4.1K | $207,505 | 0.06% | +61 |
| SPDR Index SHS FDS EWX | 2.9K | $204,116 | 0.06% | new |
| iShares Trust PFF | 6.8K | $200,888 | 0.06% | -1.3K |
| Telefonaktiebolaget LM Ericsson ERIC | 20.3K | $185,534 | 0.06% | +1.9K |
| Global X FDS PFFD | 10.2K | $179,427 | 0.05% | new |
| Cornerstone Strategic Value CLM | 26.6K | $170,507 | 0.05% | +1.2K |
| Cornerstone Total Return FD CRF | 20.6K | $127,045 | 0.04% | +845 |
Every US-listed position in the fund's 13F for the quarter ended 30 September 2026, by the value it reported.