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Elser Financial Planning, Inc

CIK 2028202 · latest 13F filed 16 October 2026 · Read the filing on EDGAR

Elser Financial Planning, Inc reported 132 US-listed holdings worth $2.28 billion in its 13F for the quarter ended 30 September 2026, filed 16 October 2026. Its largest: Merchants Bancorp (57.4%), Dimensional ETF Trust (6.7%) and Dimensional ETF Trust (4.6%). Against the quarter before, it opened 16 positions, added to 54, trimmed 36 and sold out of 8.

Reported holdings$2.28B-0.9% on Q2 2026
Positions132+8 on Q2 2026
The largest ten85.4%of its reported holdings
Latest 13FQ3 2026filed 16 October 2026
Where the money is
OpenedAdded toHeldTrimmed
MBIN57.4%DFCF6.7%DFAU4.6%DFIC3.8%DFUS3.3%DFGP2.3%DFUV2.0%DFEM1.9%DFAS1.8%DFSD1.7%AVLV1.0%LLY1.0%DFAT0.9%118 more10.9%

The 14 largest of its 132 positions, each sized by its share of the reported holdings, coloured by the change in shares against Q2 2026.

Reported holdings, quarter by quarter
Q4 2024: $1.67 billion in 110 positions$1.67BQ4 24Q1 2025: $72.2 million in 66 positions$72.2MQ1 25Q2 2025: $80.2 million in 68 positions$80.2MQ2 25Q3 2025: $83.0 million in 69 positions$83.0MQ3 25Q4 2025: $138.3 million in 80 positions$138MQ4 25Q1 2026: $2.06 billion in 132 positions$2.06BQ1 26Q2 2026: $2.31 billion in 124 positions$2.31BQ2 26Q3 2026: $2.28 billion in 132 positions$2.28BQ3 26

What the fund reported holding at each quarter's end; hover a bar for the number of positions

What it did on the quarter

Opened 16Added 54Held 26Trimmed 36Sold out 8
Opened: 16Added: 54Held: 26Trimmed: 36Sold out: 8

Its positions against its 13F for the quarter to 30 June 2026; a change under 0.1% of a position counts as held

Opened 16

  1. Dimensional ETF Trust DFGP$53.0 million
  2. American Centy ETF Trust AVLV$23.1 million
  3. DFA US Small Cap Value ETF$20.2 million
  4. American Centy ETF Trust AVUV$18.1 million
  5. Dfa Invt Dimensions Group in$12.9 million
  6. DFA US Core Equity 1 ETF$8.4 million
  7. Vanguard Mun BD FDS VSDM$8.0 million
  8. Vanguard Mun BD FDS VCRM$3.9 million

and 8 more in the table below

Added to 54

  1. Dimensional ETF Trust DFIC+75,167 shares · +3%
  2. SPDR S&P 500 Growth ETF SPYG+2,471 shares · +169%
  3. Dimensional ETF Trust DFEM+31,760 shares · +3%
  4. Dimensional ETF Trust DFSD+20,643 shares · +3%
  5. Vanguard Wellington FD VTES+6,109 shares · +109%
  6. Apollo Global Management, Inc. APO+4,800 shares · +101%
  7. Vanguard S&P 500 VOO+524 shares · +4%
  8. Eli Lilly & Co. LLY+252 shares · +1%

and 46 more in the table below

Trimmed 36

  1. Dimensional ETF Trust DFCF-617,114 shares · -14%
  2. Dimensional ETF Trust DFGX-436,092 shares · -56%
  3. Dimensional ETF Trust DFAT-52,695 shares · -15%
  4. Dimensional ETF Trust DFUV-57,917 shares · -7%
  5. Dimensional ETF Trust DFLV-66,202 shares · -38%
  6. Dimensional ETF Trust DFSU-40,540 shares · -17%
  7. Vanguard Mun BD FDS VTEI-17,444 shares · -87%
  8. Vanguard Short-Term Corp. BD Idx VCSH-11,571 shares · -39%

and 28 more in the table below

Sold out of 8

  1. Dimensional ETF Trust DFSV$35.8 million last quarter
  2. Dimensional ETF Trust DUHP$24.6 million last quarter
  3. Dimensional ETF Trust DCOR$8.3 million last quarter
  4. iShares Trust SUSB$6.5 million last quarter
  5. American Centy ETF Trust AVIG$536,881 last quarter
  6. ExxonMobil Holdings Corp. XOM$435,260 last quarter
  7. Home Depot, Inc. HD$238,064 last quarter
  8. Quanta Services, Inc. PWR$217,452 last quarter

What it holds

CompanySharesValueOf its bookChange in shares
Merchants Bancorp MBIN26,797,327$1.31 billion57.42%-11,298
Dimensional ETF Trust DFCF3,800,199$152.5 million6.67%-617,114
Dimensional ETF Trust DFAU1,990,787$104.2 million4.56%+949
Dimensional ETF Trust DFIC2,282,383$85.8 million3.76%+75,167
Dimensional ETF Trust DFUS916,566$76.1 million3.33%-4,298
Dimensional ETF Trust DFGP1,020,921$53.0 million2.32%new
Dimensional ETF Trust DFUV824,754$45.4 million1.99%-57,917
Dimensional ETF Trust DFEM1,070,275$42.5 million1.86%+31,760
Dimensional ETF Trust DFAS535,310$41.4 million1.81%-4,036
Dimensional ETF Trust DFSD818,735$38.0 million1.67%+20,643
American Centy ETF Trust AVLV255,539$23.1 million1.01%new
Eli Lilly & Co. LLY19,259$22.3 million0.98%+252
Dimensional ETF Trust DFAT305,681$20.3 million0.89%-52,695
DFA US Small Cap Value ETF539,399$20.2 million0.88%new
Dimensional ETF Trust DFAX513,366$19.0 million0.83%-471
American Centy ETF Trust AVUV153,572$18.1 million0.79%new
Dimensional ETF Trust DFGX342,934$17.5 million0.77%-436,092
Dfa Invt Dimensions Group in307,002$12.9 million0.56%new
Dimensional ETF Trust DFSI228,285$10.3 million0.45%-11,475
Vanguard S&P 500 VOO14,498$10.2 million0.44%+524
Dimensional ETF Trust DFSU202,357$9.5 million0.42%-40,540
Dimensional ETF Trust DFGR351,837$9.5 million0.42%-1,383
Apple Inc. AAPL26,004$8.7 million0.38%+269
DFA US Core Equity 1 ETF101,070$8.4 million0.37%new
Vanguard Mun BD FDS VSDM107,463$8.0 million0.35%new
Dimensional ETF Trust DFAI160,829$6.7 million0.29%-1,448
Dimensional ETF Trust DFAE164,121$6.5 million0.28%-3,010
Dimensional ETF Trust DFSE119,716$5.8 million0.25%-6,533
Dimensional ETF Trust DFLV108,451$4.4 million0.19%-66,202
Vanguard Mun BD FDS VTEB88,639$4.2 million0.18%-17,616
Schwab US Large Cap SCHX129,144$3.9 million0.17%-4,943
Vanguard Mun BD FDS VCRM53,858$3.9 million0.17%new
Schwab Strategic Trust SCHB102,953$3.0 million0.13%-1,842
Schwab Strategic Trust SCHA92,387$3.0 million0.13%-4,102
SPDR S&P 500 Growth ETF SPYG3,933$3.0 million0.13%+2,471
Dimensional ETF Trust DFNM64,509$3.0 million0.13%new
Vanguard Small Cap ETF VB9,747$2.8 million0.12%-102
Microsoft Corp. MSFT5,266$2.7 million0.12%+157
NVIDIA Corp. NVDA10,936$2.5 million0.11%+172
JPMorgan Chase & Co. JPM7,282$2.4 million0.11%+77
Schwab Strategic Trust SCHF87,252$2.4 million0.10%-2,561
Johnson & Johnson JNJ8,588$2.3 million0.10%+44
Costco Wholesale Corp. COST2,162$2.0 million0.09%-106
Vanguard Shrt-Term Infl-Prot Se VTIP39,707$2.0 million0.09%new
First Trust Advisors LP QTEC5,783$1.9 million0.08%no change
Brown & Brown, Inc. BRO29,556$1.8 million0.08%+55
Autonation, Inc. AN6,964$1.7 million0.08%+232
Alphabet Inc. GOOGL4,406$1.5 million0.07%+96
First Trust ETFs FXL6,786$1.5 million0.07%no change
Vanguard Short-Term Corp. BD Idx VCSH17,926$1.4 million0.06%-11,571
Novartis AG NVS8,978$1.3 million0.06%no change
Vanguard BD Index FDS VUSB25,648$1.3 million0.06%-17,993
Vanguard Ftse Developed Markets VEA16,456$1.2 million0.05%+1,168
Schwab Strategic Trust SCHG32,281$1.2 million0.05%+4
Vanguard Wellington FD VTES11,727$1.2 million0.05%+6,109
Micron Technology Inc. MU1,052$1.1 million0.05%+29
Dimensional ETF Trust DFAC23,776$1.1 million0.05%+12
Union Pacific Corp. UNP3,738$1.0 million0.04%+17
Bitwise 10 Crypto Index FD SHS Repstg Unit Ben Int BITW15,861$870,6900.04%no change
Vanguard Specialized Funds VIG3,652$852,0480.04%no change
Apollo Global Management, Inc. APO9,547$804,8120.04%+4,800
Dimensional ETF Trust DFIV14,325$800,1950.04%no change
Vanguard World FD VPU10,422$771,3140.03%new
Intel Corp. INTC6,394$768,6910.03%+97
Vanguard Value ETF VTV3,515$759,4850.03%+18
iShares Trust PFF25,538$753,3710.03%no change
Norfolk Southern Corp. NSC2,366$731,0940.03%+7
AbbVie Inc. ABBV2,732$714,6790.03%+36
Select Sector SPDR Trust XLE11,466$705,1590.03%no change
Vanguard World FD VGT5,535$695,5840.03%+23
Procter & Gamble Co. PG4,538$659,2580.03%+57
Caterpillar Inc. CAT807$654,3080.03%+9
Oracle Corp. ORCL4,549$624,5780.03%-22
VG Totl STK Vprs VTI1,625$608,0690.03%-1
Schwab Strategic Trust SCHE16,509$601,7540.03%-880
iShares Core S&P 500 ETF IVV733$561,3680.02%no change
Cisco Systems, Inc. CSCO5,136$552,7380.02%+44
iShares Inc. EMXC5,456$540,5800.02%-340
CSX Corp. CSX11,557$537,5160.02%+96
First Trust Exchange Traded FD FXD8,000$513,0660.02%no change
Invesco QQQ Trust QQQ676$500,2230.02%no change
Taiwan Semiconductor Manufacturing Company Limited TSM1,081$493,1410.02%no change
Chevron Corp. CVX2,404$491,0170.02%+39
Meta Platforms, Inc. META605$438,3790.02%+48
PepsiCo Inc. PEP3,406$431,6080.02%+26
Dimensional ETF Trust DFAW5,019$413,1150.02%+294
Vanguard Ftse Emerging Markets VWO6,890$408,6620.02%+5
SPDR Gold Trust GLD1,043$397,2160.02%no change
Colgate-Palmolive Co. CL4,598$392,3010.02%+19
Texas Instruments Inc. TXN1,389$389,0450.02%+17
iShares Trust EFA3,697$384,0810.02%+534
AMETEK Inc. AME608$371,9500.02%+20
UnitedHealth Group Inc. UNH1,009$370,3840.02%+9
Ryder System Inc. R1,519$346,1190.02%+3
Allegion plc ALLE1,551$344,1600.02%+13
Stryker Corp. SYK1,229$338,4540.01%-7
Qualcomm Inc. QCOM1,773$326,3030.01%+33
Lowe's Companies Inc. LOW1,747$321,9550.01%-73
Vanguard FTSE All-World ex-US ETF VEU3,864$320,5930.01%-232
Fidelity Greenwood Street Trust FHEQ9,484$319,2310.01%no change
Vanguard California Tax-Exempt Bond ETF VTEC3,263$307,6360.01%-499
NextEra Energy Inc. NEE4,048$306,5960.01%+26
Marriott International Inc. MAR862$306,5880.01%+6
Merck & Co., Inc. MRK2,064$299,9320.01%+66
Schwab Strategic Trust SCHH13,321$293,5880.01%-995
Dimensional ETF Trust DUSB5,728$289,2070.01%-1,221
Tesla, Inc. TSLA782$277,4670.01%-2
Walmart Inc. WMT2,635$273,8290.01%+101
Mastercard Inc. MA494$272,4260.01%+31
Enterprise Products Partners LP EPD7,488$266,6480.01%no change
Visa Inc. V739$265,5450.01%+39
Mplx LP MPLX4,687$263,9720.01%no change
Parker-Hannifin Corp. PH275$262,7410.01%+3
Vanguard Mid Cap Index ETF VO3,350$262,7070.01%+427
Moderna, Inc. MRNA1,335$257,0810.01%new
Commerce Bancshares Inc. CBSH4,542$248,6290.01%+10
Eaton Corp. plc ETN575$247,0830.01%+6
RTX Corp. RTX1,308$242,8300.01%+29
Lockheed Martin Corp. LMT475$242,0510.01%+7
Vanguard Mun BD FDS VTEI2,508$239,1580.01%-17,444
TJX Companies Inc. TJX1,695$224,2650.01%+19
Abbott Laboratories ABT2,209$218,3150.01%new
Vanguard Star FDS VXUS2,496$212,0900.01%+8
GoDaddy Inc. GDDY5,525$211,9390.01%new
Block, Inc. XYZ2,356$211,8430.01%-94
McDonald's Corp. MCD915$211,2730.01%-25
Vanguard ETF VYMI2,086$210,9260.01%-90
Vanguard World FD VIS646$207,0490.01%no change
SPDR Ser Trust SPSB6,938$205,2950.01%no change
Abercrombie & Fitch Co. ANF1,001$203,7940.01%new
Extra Space Storage Inc. EXR1,543$202,9200.01%no change
Vaneck ETF Trust SMB10,451$176,8310.01%new
Every US-listed position in the fund's 13F for the quarter ended 30 September 2026, by the value it reported.
Read moreChange is shares against its 13F for the quarter before; the 8 it sold out of are in the box above.