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Willis Investment Counsel

CIK 1310929 · latest 13F filed 3 August 2026 · Read the filing on EDGAR

Willis Investment Counsel reported 125 US-listed holdings worth $2.10 billion in its 13F for the quarter ended 30 June 2026, filed 3 August 2026. Its largest: Cisco Systems, Inc. (5.0%), Johnson & Johnson (3.7%) and Texas Instruments Inc. (3.4%). Against the quarter before, it opened 7 positions, added to 73, trimmed 27 and sold out of 5.

Reported holdings$2.10B+14.6% on Q1 2026
Positions125+2 on Q1 2026
The largest ten28.2%of its reported holdings
Latest 13FQ2 2026filed 3 August 2026
Where the money is
OpenedAdded toTrimmed
CSCO5.0%JNJ3.7%TXN3.4%CAT2.8%CB2.6%LMT2.3%PAYX2.2%MSFT2.2%PFE2.1%MRK1.9%HD1.9%AFL1.8%FTNT1.7%XOM1.6%111 more64.8%

The 14 largest of its 125 positions, each sized by its share of the reported holdings, coloured by the change in shares against Q1 2026.

Reported holdings, quarter by quarter
Q3 2024: $1.54 billion in 113 positions$1.54BQ3 24Q4 2024: $1.52 billion in 116 positions$1.52BQ4 24Q1 2025: $1.49 billion in 117 positions$1.49BQ1 25Q2 2025: $1.71 billion in 118 positions$1.71BQ2 25Q3 2025: $1.83 billion in 127 positions$1.83BQ3 25Q4 2025: $1.94 billion in 130 positions$1.94BQ4 25Q1 2026: $1.83 billion in 123 positions$1.83BQ1 26Q2 2026: $2.10 billion in 125 positions$2.10BQ2 26

What the fund reported holding at each quarter's end; hover a bar for the number of positions

What it did on the quarter

Opened 7Added 73Held 18Trimmed 27Sold out 5
Opened: 7Added: 73Held: 18Trimmed: 27Sold out: 5

Its positions against its 13F for the quarter to 31 March 2026; a change under 0.1% of a position counts as held

Opened 7

  1. ExxonMobil Holdings Corp. XOM$33.8 million
  2. Motorola Solutions, Inc. MSI$13.5 million
  3. Badger Meter Inc. BMI$2.7 million
  4. Gaztransport & Technigaz$1.7 million
  5. Invesco QQQ Trust QQQ$220,920
  6. Xponential Fitness Inc-A XPOF$207,600
  7. Walmart Inc. WMT$206,813

Added to 73

  1. Abbott Laboratories ABT+146,000 shares · +73%
  2. Adobe Inc. ADBE+49,563 shares · +91%
  3. Accenture plc ACN+71,175 shares · +37%
  4. Cisco Systems, Inc. CSCO+50,145 shares · +6%
  5. Fortinet, Inc. FTNT+34,630 shares · +18%
  6. Caterpillar Inc. CAT+4,884 shares · +10%
  7. Johnson & Johnson JNJ+20,068 shares · +7%
  8. Keysight Technologies, Inc. KEYS+14,069 shares · +17%

and 65 more in the table below

Trimmed 27

  1. Generac Holdings Inc. GNRC-31,426 shares · -22%
  2. Texas Instruments Inc. TXN-29,643 shares · -11%
  3. Sterling Infrastructure, Inc. STRL-8,073 shares · -50%
  4. MSC Industrial Direct Co. Inc. MSM-8,728 shares · -22%
  5. Par Technology Corp. PAR-22,538 shares · -35%
  6. Merck & Co., Inc. MRK-951 shares · -0%
  7. Automatic Data Processing Inc. ADP-400 shares · -0%
  8. McDonald's Corp. MCD-300 shares · -0%

and 19 more in the table below

Sold out of 5

  1. ExxonMobil Holdings Corp. XOM$39.0 million last quarter
  2. Vanguard Small Cap Value ETF VBR$18.2 million last quarter
  3. Tredegar Corp. TG$278,250 last quarter
  4. McKesson Corp. MCK$227,009 last quarter
  5. Murphy Oil Corp. MUR$222,956 last quarter

What it holds

CompanySharesValueOf its bookChange in shares
Cisco Systems, Inc. CSCO884,202$103.9 million4.95%+50,145
Johnson & Johnson JNJ309,486$78.6 million3.75%+20,068
Texas Instruments Inc. TXN237,001$70.6 million3.37%-29,643
Caterpillar Inc. CAT54,570$58.1 million2.77%+4,884
Chubb Ltd. CB162,875$55.5 million2.65%+9,084
Lockheed Martin Corp. LMT96,275$49.0 million2.34%+5,036
Paychex Inc. PAYX467,688$46.0 million2.19%+30,658
Microsoft Corp. MSFT121,147$45.2 million2.15%+7,713
Pfizer Inc. PFE1,818,508$43.8 million2.09%+100,571
Merck & Co., Inc. MRK312,767$40.2 million1.92%-951
Home Depot, Inc. HD112,868$39.8 million1.90%+5,385
Aflac Inc. AFL324,544$38.1 million1.81%+22,364
Fortinet, Inc. FTNT230,869$35.5 million1.69%+34,630
ExxonMobil Holdings Corp. XOM246,874$33.8 million1.61%new
Hershey Co. HSY190,740$33.5 million1.60%+9,779
Generac Holdings Inc. GNRC113,995$33.4 million1.59%-31,426
Keysight Technologies, Inc. KEYS95,062$33.3 million1.59%+14,069
Automatic Data Processing Inc. ADP148,056$33.2 million1.58%-400
Accenture plc ACN265,973$33.1 million1.58%+71,175
Eaton Corp. plc ETN76,973$32.8 million1.56%-100
PepsiCo Inc. PEP239,514$32.4 million1.55%+10,462
Medtronic plc MDT414,539$32.4 million1.55%+22,491
Apple Inc. AAPL111,285$32.2 million1.53%+2,149
Quest Diagnostics Inc. DGX151,500$32.1 million1.53%-300
Abbott Laboratories ABT345,349$31.3 million1.49%+146,000
Procter & Gamble Co. PG209,370$30.7 million1.46%-397
ConocoPhillips COP274,201$28.5 million1.36%+16,768
American Electric Power Co. Inc. AEP203,038$27.8 million1.32%-500
BHP Group Limited BHP331,239$27.6 million1.32%+16,230
W.W. Grainger, Inc. GWW20,102$27.3 million1.30%+3,406
Valero Energy Corp. VLO104,300$27.2 million1.29%-300
Sanofi SNY602,300$25.7 million1.22%-1,700
JPMorgan Chase & Co. JPM77,798$25.5 million1.21%-81
Darden Restaurants Inc. DRI122,400$25.2 million1.20%-200
Tractor Supply Co. TSCO759,707$24.0 million1.14%+76,476
3M Co. MMM146,840$23.8 million1.13%+10,270
Verizon Communications Inc. VZ557,990$23.6 million1.13%-1,510
General Dynamics Corp. GD66,500$23.6 million1.12%-200
American Express Co. AXP67,676$22.9 million1.09%+10,440
McDonald's Corp. MCD84,485$22.8 million1.09%-300
Shell plc SHEL292,008$22.6 million1.08%+14,488
Applied Materials Inc. AMAT31,135$22.5 million1.07%+4,686
Clorox Co. CLX229,300$21.9 million1.04%-700
Deere & Co. DE34,200$21.7 million1.03%-100
Eli Lilly & Co. LLY18,017$21.6 million1.03%+3,240
Adobe Inc. ADBE103,802$21.3 million1.01%+49,563
Labcorp Holdings Inc. LH75,319$21.1 million1.01%+10,829
AT&T Inc. T1,014,010$21.0 million1.00%-1,600
Duke Energy Corp. DUK160,137$20.3 million0.97%-145
Emerson Electric Co. EMR139,200$19.9 million0.95%-400
Invesco Exchange Traded FD T RSP92,880$19.8 million0.94%+12,175
Lowe's Companies Inc. LOW83,218$18.3 million0.87%-200
Alphabet Inc. GOOGL49,797$17.8 million0.85%+9,120
Hubbell Inc. HUBB32,723$17.1 million0.82%+4,924
NVIDIA Corp. NVDA83,643$16.7 million0.80%+14,700
Chevron Corp. CVX99,877$16.6 million0.79%-118
Mastercard Inc. MA30,118$15.5 million0.74%+5,133
Waste Management Inc. WM68,626$15.3 million0.73%-300
Waters Corp. WAT39,360$14.8 million0.70%+5,980
Motorola Solutions, Inc. MSI32,600$13.5 million0.65%new
Zoetis Inc. ZTS171,746$12.3 million0.59%+31,787
Factset Research Systems Inc. FDS51,021$11.7 million0.56%+8,197
United Parcel Service Inc. UPS109,094$11.7 million0.56%+20,121
Meta Platforms, Inc. META19,367$10.9 million0.52%+3,422
ROSS Stores, Inc. ROST46,244$9.8 million0.47%+7,980
Sherwin Williams Co. SHW28,553$9.8 million0.47%+4,549
National Resh Corp. NRC434,785$9.4 million0.45%+210,147
Frontdoor, Inc. FTDR119,899$9.3 million0.44%+40,711
Medpace Holdings, Inc. MEDP14,855$7.9 million0.37%+4,741
Qualys, Inc. QLYS57,156$7.9 million0.37%+22,719
Liquidity Services Inc. LQDT193,441$7.6 million0.36%+61,015
Donaldson Co. Inc. DCI81,745$7.3 million0.35%+26,298
Gildan Activewear Inc. GIL133,186$6.9 million0.33%+50,447
Sterling Infrastructure, Inc. STRL8,160$6.8 million0.33%-8,073
S&P Global Inc. SPGI16,757$6.8 million0.33%+3,012
Logitech International S.A. LOGI72,038$6.8 million0.32%+26,937
Jack Henry & Associates Inc. JKHY48,588$6.7 million0.32%+30,060
Avery Dennison Corp. AVY34,558$5.6 million0.27%+24,046
Lamar Advertising Co. LAMR33,811$5.3 million0.25%+14,275
Paycom Software, Inc. PAYC39,620$5.0 million0.24%+16,091
A. O. Smith Corp. AOS76,226$4.8 million0.23%+28,296
Align Technology Inc. ALGN28,035$4.7 million0.23%+21,573
Toro Co. TTC47,415$4.6 million0.22%+19,960
Zebra Technologies Corp. ZBRA17,175$4.5 million0.22%+7,068
Intuit Inc. INTU16,168$4.2 million0.20%+3,304
Evertec, Inc. EVTC150,575$4.2 million0.20%+55,575
JBT Marel Corp. JBTM27,401$4.0 million0.19%+15,634
Verisign Inc. VRSN15,294$3.8 million0.18%+6,299
Hexcel Corp. HXL38,150$3.8 million0.18%+17,014
Ubiquiti Inc. UI6,989$3.7 million0.18%+3,061
MSC Industrial Direct Co. Inc. MSM31,258$3.7 million0.18%-8,728
Badger Meter Inc. BMI18,383$2.7 million0.13%new
Bio-Techne Corp. TECH37,659$2.7 million0.13%+20,357
Dolby Laboratories, Inc. DLB39,854$2.1 million0.10%+19,250
Gaztransport & Technigaz8,105$1.7 million0.08%new
iShares Core S&P Mid-Cap ETF IJH16,164$1.2 million0.06%no change
Maxcyte Inc. MXCT862,758$1.1 million0.05%no change
Coca-Cola Co. KO12,664$1.0 million0.05%-44
Vanguard S&P 500 VOO1,211$831,7270.04%+38
Vanguard Mid Cap Index ETF VO10,268$827,2930.04%+7,701
Micron Technology Inc. MU680$784,9170.04%no change
Par Technology Corp. PAR42,057$732,6330.03%-22,538
Corning Inc. GLW2,756$703,9650.03%no change
iShares Trust OEF1,627$595,2700.03%-27
International Business Machines Corp. IBM1,958$550,7370.03%+23
Venu Hldg Corp. VENU218,633$496,2970.02%no change
VG Totl STK Vprs VTI1,304$482,6260.02%+11
Alphabet Inc. GOOG1,360$480,5290.02%+69
Wisdomtree Trust DTD4,891$456,0700.02%no change
Amazon.com Inc. AMZN1,893$451,1780.02%+548
Qxo Inc. QXO24,980$431,6540.02%no change
Southern Co. SO4,447$425,6220.02%no change
Sunoco Lp/sunoco Fin Corp. SUN4,883$329,6030.02%no change
iShares S&P Growth Index FD IVW1,929$265,2950.01%no change
AbbVie Inc. ABBV1,024$257,6790.01%+60
iShares Core MSCI Eafe ETF IEFA2,634$254,3920.01%no change
Wells Fargo & Company WFC2,800$231,3920.01%no change
Invesco QQQ Trust QQQ300$220,9200.01%new
iShares Gold Trust IAU2,750$207,6530.01%no change
Xponential Fitness Inc-A XPOF30,000$207,6000.01%new
Walmart Inc. WMT1,826$206,8130.01%new
Summit Therapeutics Inc. SMMT10,000$145,7000.01%no change
Flowers Foods Inc. FLO10,294$81,3230.00%no change
Mycelx Technologies Corp10,360$7,9050.00%no change
Puresafe Water Systems Inc.14,000$10.00%no change
Every US-listed position in the fund's 13F for the quarter ended 30 June 2026, by the value it reported.
Read moreChange is shares against its 13F for the quarter before; the 5 it sold out of are in the box above.