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Thrive Capital Management, LLC

CIK 1845943 · latest 13F filed 28 October 2026 · Read the filing on EDGAR

Thrive Capital Management, LLC reported 180 US-listed holdings worth $557.4 million in its 13F for the quarter ended 30 September 2026, filed 28 October 2026. Its largest: Invesco QQQ Trust (5.1%), Vanguard Value ETF (3.3%) and Vanguard S&P 500 (3.2%). Against the quarter before, it opened 18 positions, added to 106, trimmed 52 and sold out of 8.

Reported holdings$557.4M+5.1% on Q2 2026
Positions180+10 on Q2 2026
The largest ten27.4%of its reported holdings
Latest 13FQ3 2026filed 28 October 2026
Where the money is
Added toTrimmed
QQQ5.1%VTV3.3%VOO3.2%VEA3.1%VUG2.5%VOE2.4%VBR2.1%VWO2.0%VBK1.9%QYLD1.7%AMD1.6%NVDA1.5%RYLD1.4%XYLD1.4%166 more66.6%

The 14 largest of its 180 positions, each sized by its share of the reported holdings, coloured by the change in shares against Q2 2026.

Reported holdings, quarter by quarter
Q3 2024: $212.3 million in 177 positions$212MQ3 24Q4 2024: $218.2 million in 96 positions$218MQ4 24Q1 2025: $167.4 million in 114 positions$167MQ1 25Q2 2025: $319.3 million in 169 positions$319MQ2 25Q3 2025: $387.7 million in 171 positions$388MQ3 25Q4 2025: $449.0 million in 174 positions$449MQ4 25Q1 2026: $456.3 million in 169 positions$456MQ1 26Q2 2026: $530.5 million in 170 positions$530MQ2 26Q3 2026: $557.4 million in 180 positions$557MQ3 26

What the fund reported holding at each quarter's end; hover a bar for the number of positions

What its reported holdings returned

Held through each quarter, the holdings it reported returned +13.1% over the 5 quarters to 30 September 2026, against +23.4% for the S&P 500.

Its reported holdingsThe S&P 500
100105110115120125Q2 25Q3 25Q4 25Q1 26Q2 26Q3 26Its holdings +13.1%S&P 500 +23.4%

Not the fund's own return: each 13F's holdings are kept unchanged until the next one, so trades inside a quarter, dividends, cash and fees are left out. A rough guide to how its picks have done over time.

What it did on the quarter

Opened 18Added 106Held 4Trimmed 52Sold out 8
Opened: 18Added: 106Held: 4Trimmed: 52Sold out: 8

Its positions against its 13F for the quarter to 30 June 2026; a change under 0.1% of a position counts as held

Opened 18

  1. Fortinet, Inc. FTNT$5.0 million
  2. McKesson Corp. MCK$4.4 million
  3. Cincinnati Financial Corp. CINF$4.3 million
  4. Allstate Corp. ALL$3.9 million
  5. ExxonMobil Holdings Corp. XOM$773,946
  6. iShares S&P Growth Index FD IVW$433,001
  7. Cigna Group CI$284,112
  8. iShares Trust IWF$273,840

and 10 more in the table below

Added to 106

  1. Vanguard Value ETF VTV+20,704 shares · +33%
  2. Vanguard Mid Cap Value ETF VOE+20,330 shares · +44%
  3. Vanguard S&P 500 VOO+4,597 shares · +22%
  4. Vanguard Small Cap Value ETF VBR+10,688 shares · +26%
  5. AppLovin Corp. APP+7,109 shares · +93%
  6. Vanguard Ftse Developed Markets VEA+25,946 shares · +12%
  7. Vanguard Real Estate ETF VNQ+18,381 shares · +31%
  8. Flex Ltd. FLEX+13,445 shares · +43%

and 98 more in the table below

Trimmed 52

  1. Merck & Co., Inc. MRK-38,756 shares · -90%
  2. Halozyme Therapeutics, Inc. HALO-20,388 shares · -32%
  3. Tenet Healthcare Corp. THC-7,869 shares · -31%
  4. Vanguard Small Cap Growth ETF VBK-4,337 shares · -12%
  5. Vanguard Growth ETF VUG-16,259 shares · -9%
  6. Vanguard Ftse Emerging Markets VWO-23,467 shares · -11%
  7. SPDR Blmbg Barclays Convert Secs ETF CWB-7,992 shares · -29%
  8. Vaneck ETF Trust HYD-15,085 shares · -43%

and 44 more in the table below

Sold out of 8

  1. Kimberly Clark Corp. KMB$5.0 million last quarter
  2. Merit Medical Systems Inc. MMSI$4.8 million last quarter
  3. Elanco Animal Health Inc. ELAN$4.6 million last quarter
  4. McDonald's Corp. MCD$219,385 last quarter
  5. Corning Inc. GLW$210,542 last quarter
  6. GE Vernova Inc. GEV$204,493 last quarter
  7. American Express Co. AXP$202,539 last quarter
  8. UnitedHealth Group Inc. UNH$200,143 last quarter

What it holds

CompanySharesValueOf its bookChange in shares
Invesco QQQ Trust QQQ38.5K$28.5 million5.11%-598
Vanguard Value ETF VTV83.9K$18.1 million3.25%+20.7K
Vanguard S&P 500 VOO25.7K$18.0 million3.23%+4.6K
Vanguard Ftse Developed Markets VEA247.2K$17.5 million3.13%+25.9K
Vanguard Growth ETF VUG157.5K$14.2 million2.55%-16.3K
Vanguard Mid Cap Value ETF VOE67.0K$13.1 million2.35%+20.3K
Vanguard Small Cap Value ETF VBR51.9K$12.0 million2.15%+10.7K
Vanguard Ftse Emerging Markets VWO184.5K$10.9 million1.96%-23.5K
Vanguard Small Cap Growth ETF VBK31.2K$10.5 million1.89%-4.3K
Global X FDS QYLD522.3K$9.7 million1.74%+8.6K
Advanced Micro Devices Inc. AMD14.7K$9.0 million1.61%+2.0K
NVIDIA Corp. NVDA37.7K$8.6 million1.54%+3.2K
Global X FDS RYLD520.9K$8.1 million1.45%+15.4K
Global X FDS XYLD190.3K$7.9 million1.42%+4.5K
Microsoft Corp. MSFT13.6K$7.0 million1.25%+105
Vanguard Real Estate ETF VNQ77.1K$6.9 million1.24%+18.4K
Meta Platforms, Inc. META9.3K$6.7 million1.20%+1.1K
Johnson & Johnson JNJ24.3K$6.4 million1.16%-2.1K
Micron Technology Inc. MU6.0K$6.4 million1.15%+980
Amplify ETF Trust YYY594.7K$6.2 million1.11%+32.2K
Apple Inc. AAPL18.2K$6.1 million1.09%+2.4K
Alphabet Inc. GOOGL16.8K$5.8 million1.04%+2.6K
J P Morgan Exchange Traded F JEPI97.7K$5.5 million0.99%+11.7K
Broadcom Inc. AVGO15.5K$5.4 million0.97%+3.0K
Eli Lilly & Co. LLY4.5K$5.2 million0.93%+106
Fortinet, Inc. FTNT28.0K$5.0 million0.90%new
Monolithic Power Systems, Inc. MPWR3.7K$5.0 million0.89%+758
Exelixis, Inc. EXEL84.6K$4.9 million0.89%-3.1K
Flex Ltd. FLEX44.7K$4.9 million0.88%+13.4K
First Trust Exchange-Traded FD IGLD241.7K$4.9 million0.88%+10.9K
Procter & Gamble Co. PG33.6K$4.9 million0.87%-97
United Therapeutics Corp. UTHR9.0K$4.9 million0.87%+1.1K
Altria Group, Inc. MO71.3K$4.8 million0.86%+1.9K
Visa Inc. V13.3K$4.8 million0.86%-899
Gilead Sciences, Inc. GILD32.0K$4.8 million0.86%-2.5K
Ralph Lauren Corp. RL13.4K$4.8 million0.85%+1.7K
Halozyme Therapeutics, Inc. HALO43.0K$4.7 million0.85%-20.4K
Universal Health Services Inc. UHS26.7K$4.7 million0.84%-3.1K
Accenture plc ACN25.1K$4.6 million0.83%+1.8K
Avery Dennison Corp. AVY26.8K$4.6 million0.82%-1.5K
Verizon Communications Inc. VZ99.5K$4.6 million0.82%-132
Tenet Healthcare Corp. THC17.8K$4.5 million0.82%-7.9K
CME Group Inc. CME17.2K$4.5 million0.81%+246
T. Rowe Price Group, Inc. TROW42.9K$4.5 million0.80%-243
McKesson Corp. MCK5.2K$4.4 million0.79%new
Progressive Corp. PGR21.3K$4.4 million0.79%-1.1K
A. O. Smith Corp. AOS78.4K$4.4 million0.79%-488
Colgate-Palmolive Co. CL51.6K$4.4 million0.79%+364
Zoom Communications, Inc. ZM48.5K$4.4 million0.79%+7.7K
Snap-on Inc. SNA12.1K$4.4 million0.79%-3
PepsiCo Inc. PEP34.4K$4.4 million0.78%+1.8K
Illinois Tool Works Inc. ITW16.9K$4.4 million0.78%-1.0K
EOG Resources Inc. EOG31.5K$4.3 million0.78%-988
Cboe Global Markets, Inc. CBOE15.7K$4.3 million0.78%+1.3K
Flexshares Trust HYGV110.4K$4.3 million0.77%+3.1K
AppLovin Corp. APP14.7K$4.3 million0.77%+7.1K
Cincinnati Financial Corp. CINF26.7K$4.3 million0.76%new
Neurocrine Biosciences Inc. NBIX29.9K$4.2 million0.76%+2.4K
iShares Trust IDV100.2K$4.2 million0.76%+1.1K
Vici Properties Inc. VICI182.1K$4.2 million0.75%+25.0K
CF Industries Holdings, Inc. CF35.7K$4.1 million0.74%-3.5K
Kraft Heinz Co. KHC180.8K$4.1 million0.74%-10.5K
Insulet Corp. PODD31.4K$4.1 million0.74%+2.1K
iShares Core Dividend Growth DGRO53.3K$4.0 million0.72%-511
Toast, Inc. TOST136.8K$4.0 million0.71%-20.6K
Allstate Corp. ALL17.8K$3.9 million0.71%new
Comcast Corp. CMCSA180.1K$3.9 million0.70%-3.3K
Paychex Inc. PAYX38.3K$3.8 million0.68%-6.6K
General Mills Inc. GIS113.9K$3.7 million0.66%-17.5K
Chewy, Inc. CHWY197.8K$3.6 million0.65%+1.4K
SPDR Ser Trust JNK38.6K$3.6 million0.64%+13.3K
W. R. Berkley Corp. WRB48.7K$3.3 million0.59%+71
iShares Inc. DVYE94.5K$3.2 million0.58%+843
Vanguard Index FDS VOT10.7K$3.1 million0.56%+1.6K
Vanguard Specialized Funds VIG13.1K$3.1 million0.55%+1.7K
Vanguard Total Bond Market ETF BND43.5K$3.1 million0.55%+12.1K
Walmart Inc. WMT28.3K$2.9 million0.53%+33
Vanguard Whitehall FDS VYM17.9K$2.8 million0.50%+113
iShares Trust ICSH50.6K$2.5 million0.46%+3.3K
Vanguard Small Cap ETF VB8.3K$2.4 million0.43%-712
Select Sector SPDR Trust XLE37.3K$2.3 million0.41%+2.8K
VG Totl STK Vprs VTI6.0K$2.2 million0.40%+1.0K
iShares Trust SHYG52.7K$2.2 million0.39%+797
Vanguard Intermediate-Term Corp. VCIT27.6K$2.2 million0.39%-5.5K
SPDR Ser Trust SPYD47.1K$2.1 million0.38%-11
Vanguard Scottsdale FDS VGIT37.5K$2.1 million0.38%-1.9K
Vanguard Scottsdale FDS VGLT40.6K$2.0 million0.36%+2.0K
SPDR Blmbg Barclays Convert Secs ETF CWB19.7K$2.0 million0.36%-8.0K
Vanguard Scottsdale FDS VMBS43.4K$1.9 million0.35%-8.3K
Amgen Inc. AMGN4.4K$1.9 million0.33%-80
Select Sector SPDR Trust XLV10.9K$1.8 million0.33%+4.5K
iShares Trust PFF60.8K$1.8 million0.32%+1.2K
Vanguard Short-Term Corp. BD Idx VCSH23.2K$1.8 million0.32%+12.1K
Vanguard Short Term Government VGSH29.7K$1.7 million0.31%+16.3K
SPDR S&P 500 Growth ETF SPYG13.3K$1.6 million0.29%+221
Select Sector SPDR Trust XLP19.7K$1.6 million0.28%+1.7K
Invesco Exch Traded FD Trust II KBWD137.0K$1.5 million0.27%+8.5K
Invesco Exchange Traded FD T RSP7.2K$1.5 million0.27%+1.6K
SPDR Gold MiniShares GLDM16.8K$1.4 million0.25%-5.1K
Amazon.com Inc. AMZN4.8K$1.2 million0.22%+1.0K
Vanguard Mid Cap Index ETF VO15.1K$1.2 million0.21%+2.6K
iShares Core Conservative Allocation ETF AOK25.3K$1.0 million0.18%-1.2K
SPDR Ser Trust SPSB33.0K$976,4440.18%-1.2K
Vaneck ETF Trust HYD20.0K$962,8730.17%-15.1K
Vanguard ETF VYMI9.1K$923,8970.17%-54
iShares Trust AOM18.9K$921,0240.17%+86
Bank of America Corp. BAC16.6K$905,0480.16%+389
CVS Health Corp. CVS10.1K$864,4660.16%+287
Wisdomtree Trust DWM11.7K$857,9520.15%-698
Alphabet Inc. GOOG2.5K$847,4930.15%+175
Tesla, Inc. TSLA2.3K$821,7400.15%+238
Nucor Corp. NUE3.5K$812,0480.15%+7
ExxonMobil Holdings Corp. XOM4.8K$773,9460.14%new
iShares Trust IQLT15.5K$764,4460.14%-47
StoneX Group Inc. SNEX10.6K$687,0590.12%+3.5K
SPDR S&P 500 SPY894$681,7800.12%-13
Vanguard Charlotte FDS BNDX14.3K$672,3530.12%+3.9K
iShares Trust HYG8.7K$667,9170.12%-211
JPMorgan Chase & Co. JPM2.0K$663,2820.12%+120
SPDR Ser Trust LGLV3.7K$652,1560.12%+21
Entrepreneurshares Series Trust XOVR30.2K$644,7090.12%-4.9K
Philip Morris International Inc. PM3.3K$625,1580.11%+45
AbbVie Inc. ABBV2.3K$608,8950.11%+423
iShares Trust STIP6.1K$608,5940.11%+362
iShares Trust LQD5.9K$606,4810.11%+80
Merck & Co., Inc. MRK4.1K$593,9960.11%-38.8K
iShares Trust GOVT25.3K$553,4190.10%-704
Linde plc LIN1.1K$533,8750.10%-22
Berkshire Hathaway Inc. Class B BRKB1.1K$525,6000.09%-182
PIMCO ETF Trust BOND5.7K$499,1200.09%+62
iShares Core MSCI Eafe ETF IEFA5.1K$489,9670.09%+57
Taiwan Semiconductor Manufacturing Company Limited TSM1.0K$469,0840.08%+361
SPDR Ser Trust SPYV7.5K$460,5750.08%+3.3K
iShares Select Dividend ETF DVY3.0K$454,5320.08%-134
Palo Alto Networks Inc. PANW1.1K$450,1520.08%+100
Schwab Strategic Trust SCHD13.4K$436,2140.08%+3.3K
iShares S&P Growth Index FD IVW3.0K$433,0010.08%new
Oracle Corp. ORCL3.0K$414,2640.07%+143
Cisco Systems, Inc. CSCO3.8K$411,5100.07%+34
Dominion Energy, Inc. D6.8K$408,7370.07%+72
Lam Research Corp. LRCX1.2K$404,0040.07%+143
iShares Core S&P 500 ETF IVV524$401,2670.07%-3
Vanguard Intermed Term Bond ETF BIV5.2K$377,9080.07%-689
First Trust Advisors LP QTEC1.1K$376,6550.07%-3
AstraZeneca PLC AZN2.3K$367,0230.07%+84
Morgan Stanley MS1.9K$366,4910.07%+35
Select Sector SPDR Trust XLU9.2K$364,2910.07%-622
Constellation Energy Corp. CEG1.4K$355,0520.06%+62
Bentley Systems Inc. BSY10.5K$336,3810.06%+23
iShares Trust FLOT6.2K$316,2690.06%+947
Fidelity Covington Trust FTEC1.1K$315,1450.06%+183
Home Depot, Inc. HD1.1K$315,0310.06%+288
International Business Machines Corp. IBM1.4K$300,3200.05%+101
Vanguard FTSE All-World ex-US ETF VEU3.5K$289,3370.05%+7
Cigna Group CI1.0K$284,1120.05%new
Cardinal Health Inc. CAH1.3K$280,7950.05%+7
Vanguard Star FDS VXUS3.3K$279,7200.05%+490
iShares Trust IWF2.2K$273,8400.05%new
iShares Core S&P Small-Cap ETF IJR2.0K$272,6520.05%+217
Intel Corp. INTC2.2K$269,5930.05%new
Goldman Sachs Group Inc. GS293$263,7150.05%+22
iShares Trust ESGU1.6K$263,2060.05%new
Agilent Technologies, Inc. A1.5K$261,8930.05%+3
iShares Trust ACWI1.6K$254,5910.05%no change
Wisdomtree Trust DGRW2.6K$250,2970.04%new
Graniteshares Gold Trust BAR5.9K$242,9240.04%no change
Blackstone Inc. BX2.2K$242,9040.04%new
SPDR Gold Trust GLD616$234,5970.04%new
Caterpillar Inc. CAT289$234,1420.04%+23
SPDR Ser Trust MDYG2.2K$234,0680.04%+17
Chevron Corp. CVX1.1K$233,8760.04%new
Parker-Hannifin Corp. PH241$230,5670.04%new
Space Exploration Techn Corp. Class A Com STK SPCX1.5K$229,4580.04%new
Vaneck ETF Trust SMH377$229,3790.04%+2
Lockheed Martin Corp. LMT438$223,0560.04%+5
Wisdomtree Trust USFR4.4K$221,3630.04%new
Costco Wholesale Corp. COST243$221,2760.04%-37
Keysight Technologies, Inc. KEYS582$211,8710.04%+7
SPDR Dow Jones Indl Average DIA416$211,3240.04%+1
AT&T Inc. T8.5K$207,3540.04%new
Every US-listed position in the fund's 13F for the quarter ended 30 September 2026, by the value it reported.
Read moreChange is shares against its 13F for the quarter before; the 8 it sold out of are in the box above.