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MediaAlpha, Inc. short interest

3.2M shares of MediaAlpha were sold short at the 15 October 2026 settlement, the most since 15 Jun 2026. Short sellers would need 2.8 days of normal trading to buy them back.

Shares sold short3.2Mat 15 Oct 2026
Change on the settlement before+13.7%+35% over a year
Days to cover2.78at 1.2M shares a day
Of shares in issue5.44%shares short over shares outstanding
New to this? How to read this page
  1. Short interest is the number of shares investors have borrowed and sold, betting the price will fall, and not yet bought back.
  2. Days to cover is shares short over an average day's trading: how many days it would take short sellers to buy them all back. Above 5 or so is high.
  3. Rising short interest says more investors are betting against the stock. A crowded short can also rise fast if shorts rush to buy back.
  4. Brokers report it twice a month to FINRA, about ten days after each settlement date.
  5. What is short interest?

Short interest, days to cover and the price

Short interest is the most since 15 Jun 2026, and the share price moved +34% over the last year.

Shares sold shortDays to coverShare price

Three charts on one timeline. Top: shares sold short at each settlement. Middle: days to cover, taller meaning shorts would need longer to buy back. Bottom: the share price, so you can see whether shorts added as the price fell or rose.

How it compares

every company on the site

    The bar ranks every company on the site from the lowest on the left to the highest on the right, in three equal thirds; the small figures under it are the values where each third starts, and the black tick is the middle company. The orange dot is this company; the grey ticks are the other companies in its industry (hover or tap for names). A hatched block is companies tied at none.

    Every settlement since 30 Oct 2020 as a table
    SettlementShares shortChangeAverage daily volumeDays to cover
    15 October 20263.2M+13.7%1.2M2.78
    30 September 20262.8M-7.1%901K3.14
    15 September 20263.0M-3.4%617K4.94
    31 August 20263.2M+10.0%585K5.39
    14 August 20262.9M+0.6%736K3.90
    31 July 20262.8M+4.9%1.2M2.40
    15 July 20262.7M-8.0%1.0M2.66
    30 June 20263.0M-17.2%826K3.57
    15 June 20263.6M+7.7%600K5.94
    29 May 20263.3M+1.2%511K6.48
    15 May 20263.3M+4.9%607K5.39
    30 April 20263.1M-1.6%696K4.47
    15 April 20263.2M-2.1%449K7.06
    31 March 20263.2M-0.9%586K5.51
    13 March 20263.3M-9.9%872K3.74
    27 February 20263.6M+13.6%1.6M2.29
    13 February 20263.2M+78.9%1.2M2.75
    30 January 20261.8M+9.2%564K3.16
    15 January 20261.6M+5.8%457K3.57
    31 December 20251.5M-2.7%333K4.63
    15 December 20251.6M-5.0%482K3.29
    28 November 20251.7M-14.0%519K3.21
    14 November 20251.9M-12.6%692K2.80
    31 October 20252.2M-6.8%493K4.50
    15 October 20252.4M+3.7%559K4.26
    30 September 20252.3M+26.1%606K3.79
    15 September 20251.8M-5.4%867K2.10
    29 August 20251.9M-2.8%430K4.48
    15 August 20252.0M+3.4%642K3.08
    31 July 20251.9M-9.8%388K4.93
    15 July 20252.1M-7.2%331K6.41
    30 June 20252.3M+11.4%477K4.80
    13 June 20252.1M-3.1%350K5.86
    30 May 20252.1M-18.3%356K5.96
    15 May 20252.6M+21.6%668K3.88
    30 April 20252.1M-16.0%551K3.87
    15 April 20252.5M+15.9%658K3.86
    31 March 20252.2M+39.5%573K3.82
    14 March 20251.6M+14.4%594K2.65
    28 February 20251.4M-26.1%876K1.57
    14 February 20251.9M+5.2%325K5.71
    31 January 20251.8M+5.3%350K5.05
    15 January 20251.7M-22.5%419K4.01
    31 December 20242.2M+5.0%531K4.08
    13 December 20242.1M+24.0%719K2.87
    29 November 20241.7M-3.0%423K3.93
    15 November 20241.7M-26.0%1.1M1.62
    31 October 20242.3M-10.1%483K4.80
    15 October 20242.6M+3.7%332K7.76
    30 September 20242.5M+15.1%550K4.52
    13 September 20242.2M+7.6%424K5.09
    30 August 20242.0M-3.5%509K3.94
    15 August 20242.1M-8.3%1.1M1.81
    31 July 20242.3M-8.5%718K3.16
    15 July 20242.5M-13.0%684K3.63
    28 June 20242.8M-1.6%1.6M1.80
    14 June 20242.9M+42.3%593K4.89
    31 May 20242.0M+95.2%689K2.95
    15 May 20241.0M-3.2%1.1M1.00
    30 April 20241.1M+25.8%322K3.34
    15 April 2024855K+63.6%406K2.11
    28 March 2024523K-4.5%295K1.77
    15 March 2024547K-20.9%375K1.46
    29 February 2024692K-44.1%531K1.30
    15 February 20241.2M-5.4%189K6.56
    31 January 20241.3M+4.1%129K10.13
    12 January 20241.3M+11.5%130K9.65
    29 December 20231.1M+6.7%96K11.79
    15 December 20231.1M+13.7%214K4.94
    30 November 2023928K+19.3%145K6.41
    15 November 2023778K+17.6%269K2.89
    31 October 2023662K+4.8%152K4.35
    13 October 2023631K-10.3%154K4.10
    29 September 2023703K+4.7%124K5.65
    15 September 2023672K-7.3%129K5.22
    31 August 2023725K-22.8%141K5.14
    15 August 2023939K+21.5%203K4.63
    31 July 2023773K-1.6%161K4.81
    14 July 2023785K-25.4%372K2.11
    30 June 20231.1M-3.7%338K3.12
    15 June 20231.1M+21.2%232K4.71
    31 May 2023902K-7.5%441K2.04
    15 May 2023976K-4.9%638K1.53
    28 April 20231.0M+100.5%345K2.97
    14 April 2023512K-3.2%195K2.62
    31 March 2023529K-2.2%100K5.27
    15 March 2023541K-35.9%173K3.12
    28 February 2023844K-11.9%410K2.06
    15 February 2023958K+2.4%163K5.87
    31 January 2023936K-10.4%187K5.01
    13 January 20231.0M+14.7%153K6.84
    30 December 2022910K+3.2%288K3.16
    15 December 2022882K-11.3%182K4.85
    30 November 2022994K-37.1%352K2.82
    15 November 20221.6M-0.6%393K4.02
    31 October 20221.6M+11.5%290K5.48
    14 October 20221.4M-6.7%133K10.73
    30 September 20221.5M+32.3%211K7.24
    15 September 20221.2M+7.5%151K7.63
    31 August 20221.1M-6.2%118K9.14
    15 August 20221.1M-3.0%171K6.69
    29 July 20221.2M-3.9%137K8.62
    15 July 20221.2M-2.2%91K13.51
    30 June 20221.3M-6.2%173K7.27
    15 June 20221.3M-0.5%222K6.03
    31 May 20221.3M-21.2%229K5.89
    13 May 20221.7M-1.1%429K3.98
    29 April 20221.7M+2.1%104K16.60
    14 April 20221.7M+1.7%134K12.60
    31 March 20221.7M-4.1%255K6.52
    15 March 20221.7M+0.5%209K8.28
    28 February 20221.7M+17.7%310K5.56
    15 February 20221.5M+21.8%308K4.76
    31 January 20221.2M-12.9%190K6.33
    14 January 20221.4M+9.0%220K6.27
    31 December 20211.3M-8.7%222K5.69
    15 December 20211.4M-6.8%323K4.29
    30 November 20211.5M+13.8%457K3.26
    15 November 20211.3M+18.1%437K2.99
    29 October 20211.1M+15.7%223K4.95
    15 October 2021956K+11.2%178K5.37
    30 September 2021860K-2.9%188K4.57
    15 September 2021885K-5.3%235K3.76
    31 August 2021935K-5.1%286K3.27
    13 August 2021986K+0.3%171K5.75
    30 July 2021983K+0.3%99K9.97
    15 July 2021979K-1.3%213K4.60
    30 June 2021993K+8.8%277K3.58
    15 June 2021912K+18.4%271K3.37
    28 May 2021770K-8.4%217K3.56
    14 May 2021841K+3.2%137K6.16
    30 April 2021815K+16.3%289K2.82
    15 April 2021701K+49.9%242K2.90
    31 March 2021468K-7.3%1.0M1.00
    15 March 2021505K+14.0%89K5.67
    26 February 2021443K+7.9%95K4.68
    12 February 2021410K+56.8%88K4.65
    29 January 2021262K-50.5%162K1.62
    15 January 2021528K-6.7%113K4.69
    31 December 2020566K+43.8%314K1.80
    15 December 2020394K+18.6%184K2.14
    30 November 2020332K-1.1%155K2.14
    13 November 2020336K+24.6%400K1.00
    30 October 2020269K611K1.00
    Shares in millions (M) or thousands (K); hold the pointer on a figure for the exact count. FINRA publishes consolidated short interest twice a month, about ten days after each settlement.