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MediaAlpha, Inc. planned insider sales

In the last twelve months insiders at MediaAlpha, Inc. filed 67 Form 144 notices of planned sales, 4.1 million shares worth $51.3 million at the time of filing, from 6 sellers. The latest, filed 30 October 2026: Yeh Kuanling Amy (officer), 50,000 shares worth $723,620, planned for around 30 October 2026 through Charles Schwab & Co., Inc..

FiledSellerRelationshipSharesValuePlanned saleSold, per Form 4BrokerHow acquiredFiling
30 October 2026Yeh Kuanling AmyOfficer50,000$723,62030 October 2026None on Form 4 yetCharles Schwab & Co., Inc.Restricted Stock LapseForm 144
30 October 2026Thompson Patrick RyanFormer Affiliate285,000$4.1 million30 October 2026None on Form 4 yetCharles Schwab & Co., Inc.Restricted Stock Lapse - See RemarksForm 144
26 October 2026Nonko EugeneDirector31,335$370,64826 October 202630,103 shares from 26 October 2026Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
19 October 2026Nonko EugeneDirector27,639$314,75019 October 202627,639 shares from 19 October 2026Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
19 October 2026Cramer KeithOfficer36,000$409,93519 October 202612,000 shares from 19 October 2026Charles Schwab & Co., Inc.Restricted Stock Lapse - See RemarksForm 144
16 October 2026Yeh Kuanling AmyOfficer15,000$176,55016 October 20263,000 shares from 16 October 2026Charles Schwab & Co., Inc.Restricted Stock Lapse- See RemarksForm 144
13 October 2026Nonko EugeneDirector23,202$235,47212 October 202623,202 shares from 12 October 2026Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
8 October 2026Yi StevenOfficer, Director48,000$481,8868 October 202626,033 shares from 8 October 2026Charles Schwab & Co., Inc.Restricted Stock Lapse - See RemarksForm 144
15 September 2026Cramer KeithOfficer13,000$149,42215 September 202613,000 shares from 15 September 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
16 July 2026Yeh Kuanling AmyOfficer28,000$406,00016 July 202631,000 shares from 16 July 2026Charles Schwab & Co., Inc.Restricted Stock Lapse- See RemarksForm 144
6 July 2026Yi StevenOfficer, Director816,000$11.4 million6 July 2026420,000 shares from 6 July 2026Charles Schwab & Co., Inc.Restricted Stock Lapse - See RemarksForm 144
6 July 2026Nonko EugeneDirector827,874$11.5 million6 July 2026447,611 shares from 6 July 2026Charles Schwab & Co., Inc.Capital Contribution - See Remarks; Restricted Stock Lapse - See RemarksForm 144
1 July 2026Yi StevenOfficer, Director96,000$1.2 million1 July 202696,000 shares from 1 July 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
29 June 2026Nonko EugeneDirector34,461$410,17529 June 202634,461 shares from 29 June 2026Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
22 June 2026Nonko EugeneDirector23,202$234,99722 June 202623,202 shares from 22 June 2026Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
17 June 2026Nonko EugeneDirector7,734$77,38817 June 202623,202 shares from 16 June 2026Charles Schwab & Co., Inc.Capital Contribution / RSU - See RemarksForm 144
16 June 2026Nonko EugeneDirector15,468$154,69816 June 2026No matching Form 4 saleCharles Schwab & Co., Inc.Capital Contribution / RSU - See RemarksForm 144
16 June 2026Yi StevenOfficer, Director24,000$240,17616 June 202624,000 shares from 16 June 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
15 June 2026Cramer KeithOfficer39,000$369,33015 June 202639,000 shares from 15 June 2026Charles Schwab & Co., Inc.Restricted Stock Lapse - See RemarksForm 144
10 June 2026Nonko EugeneDirector23,202$232,04910 June 202623,202 shares from 10 June 2026Charles Schwab & Co., Inc.Capital Contribution / RSU - See RemarksForm 144
15 May 2026Coyne Jeffrey BOfficer5,000$40,47615 May 20265,000 shares from 15 May 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
15 May 2026Yeh Kuanling AmyOfficer21,000$169,11915 May 202618,000 shares from 15 May 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
20 April 2026Yi StevenOfficer, Director141,123$1.4 million20 April 2026127,557 shares from 20 April 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
20 April 2026Nonko EugeneDirector254,100$2.6 million20 April 2026226,951 shares from 20 April 2026Charles Schwab & Co., Inc.Capital Contribution / RSU - See RemarksForm 144
13 April 2026Yi StevenOfficer, Director12,000$108,83613 April 202612,000 shares from 13 April 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
6 April 2026Yi StevenOfficer, Director12,000$112,0956 April 202612,000 shares from 6 April 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
1 April 2026Yi StevenOfficer, Director2,877$26,3151 April 20268,000 shares from 31 March 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
16 March 2026Cramer KeithOfficer33,000$326,52216 March 202633,000 shares from 16 March 2026Charles Schwab & Co., Inc.Restricted Stock Lapse - See RemarksForm 144
9 March 2026Yi StevenOfficer, Director48,000$473,3959 March 202642,877 shares from 9 March 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
9 March 2026Nonko EugeneDirector72,600$726,0009 March 20269,312 shares from 9 March 2026Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
6 March 2026Yeh Kuanling AmyOfficer9,000$93,0606 March 20269,000 shares from 6 March 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
2 March 2026Yi StevenOfficer, Director52,000$519,3082 March 202655,252 shares from 2 March 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
2 March 2026Nonko EugeneDirector132,203$1.3 million2 March 2026132,203 shares from 2 March 2026Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
25 February 2026Nonko EugeneDirector12,997$129,97025 February 202625,097 shares from 25 February 2026Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
23 February 2026Yi StevenOfficer, Director24,000$186,01623 February 202620,748 shares from 23 February 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
13 February 2026Coyne Jeffrey BOfficer5,000$36,52313 February 20265,000 shares from 13 February 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
10 February 2026Yi StevenOfficer, Director20,000$174,10810 February 202624,000 shares from 9 February 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
2 February 2026Yi StevenOfficer, Director24,000$247,6612 February 202620,000 shares from 2 February 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
2 February 2026Nonko EugeneDirector36,300$375,8592 February 202624,200 shares from 2 February 2026Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
26 January 2026Yi StevenOfficer, Director24,000$261,43426 January 202624,000 shares from 26 January 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
26 January 2026Nonko EugeneDirector36,300$394,17426 January 202636,300 shares from 26 January 2026Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
20 January 2026Yi StevenOfficer, Director24,000$268,90320 January 202624,000 shares from 20 January 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
20 January 2026Nonko EugeneDirector36,300$406,87120 January 202636,300 shares from 20 January 2026Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
16 January 2026Yeh Kuanling AmyOfficer15,000$172,20016 January 202615,000 shares from 16 January 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
12 January 2026Yi StevenOfficer, Director24,000$276,23512 January 202624,000 shares from 12 January 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
12 January 2026Nonko EugeneDirector36,300$418,13812 January 202636,300 shares from 12 January 2026Charles Schwab & Co., Inc.Capital contribution; Restricted Stock LapseForm 144
5 January 2026Yi StevenOfficer, Director24,000$287,4895 January 202624,000 shares from 5 January 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
5 January 2026Nonko EugeneDirector36,300$434,9965 January 202636,300 shares from 5 January 2026Charles Schwab & Co., Inc.Capital contribution; Restricted Stock LapseForm 144
2 January 2026Yeh Kuanling AmyOfficer3,000$38,8502 January 20263,000 shares from 2 January 2026Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
29 December 2025Yi StevenOfficer, Director24,000$303,51829 December 202524,000 shares from 29 December 2025Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
29 December 2025Nonko EugeneDirector36,300$458,83229 December 202536,300 shares from 29 December 2025Charles Schwab & Co., Inc.Capital contribution; Restricted Stock LapseForm 144
22 December 2025Yi StevenOfficer, Director24,000$308,60422 December 202524,000 shares from 22 December 2025Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
22 December 2025Nonko EugeneDirector36,300$468,66322 December 202536,300 shares from 22 December 2025Charles Schwab & Co., Inc.Capital contribution; Restricted Stock LapseForm 144
15 December 2025Yi StevenOfficer, Director24,000$309,09615 December 202524,000 shares from 15 December 2025Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
15 December 2025Cramer KeithOfficer30,000$384,91215 December 202530,000 shares from 15 December 2025Charles Schwab & Co., Inc.Restricted Stock Lapse - See RemarksForm 144
15 December 2025Nonko EugeneDirector36,300$465,95315 December 202536,300 shares from 15 December 2025Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
12 December 2025Yeh Kuanling AmyOfficer3,000$39,47312 December 20253,000 shares from 12 December 2025Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
12 December 2025Coyne Jeffrey BOfficer5,000$65,79012 December 20255,000 shares from 12 December 2025Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
10 December 2025Yeh Kuanling AmyOfficer12,000$161,87010 December 202512,000 shares from 10 December 2025Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
8 December 2025Yi StevenOfficer, Director24,000$313,7578 December 202524,000 shares from 8 December 2025Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
8 December 2025Nonko EugeneDirector36,300$475,0988 December 202536,300 shares from 8 December 2025Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
1 December 2025Yi StevenOfficer, Director24,000$302,4121 December 202524,000 shares from 1 December 2025Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
1 December 2025Nonko EugeneDirector36,300$457,5761 December 202536,300 shares from 1 December 2025Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
24 November 2025Yi StevenOfficer, Director24,000$285,02924 November 202524,000 shares from 24 November 2025Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
24 November 2025Nonko EugeneDirector36,300$432,93624 November 202536,300 shares from 24 November 2025Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
17 November 2025Yi StevenOfficer, Director24,000$295,54817 November 202524,000 shares from 17 November 2025Charles Schwab & Co., Inc.Restricted Stock LapseForm 144
17 November 2025Nonko EugeneDirector36,300$447,21617 November 202536,300 shares from 17 November 2025Charles Schwab & Co., Inc.Capital Contribution; Restricted Stock LapseForm 144
A Form 144 is the notice an insider files with the SEC before selling restricted or control shares over the Rule 144 thresholds; it says what may be sold, not what was.
Read moreValue is the filer's own aggregate market value. Sold, per Form 4: the same seller's open-market sales on Form 4 from the notice's date to 90 days after, added up, as they appear on the insiders page; a holder who files no Form 4, such as some large holders, never shows one. What is a Form 144?