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Honest Company, Inc. planned insider sales

In the last twelve months insiders at Honest Company, Inc. filed 39 Form 144 notices of planned sales, 1.1 million shares worth $4.0 million at the time of filing, from 18 sellers. The latest, filed 8 October 2026: Thomas J Sternweis (officer), 25,000 shares worth $122,445, planned for around 8 October 2026 through Morgan Stanley Smith Barney LLC Executive Financial Services.

FiledSellerRelationshipSharesValuePlanned saleSold, per Form 4BrokerHow acquiredFiling
8 October 2026Thomas J SternweisOfficer25,000$122,4458 October 202625,000 shares from 8 October 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted StockForm 144
14 September 2026Thomas J SternweisOfficer25,000$137,03214 September 202625,000 shares from 14 September 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted StockForm 144
25 August 2026Stephen WinchellOfficer50,000$269,12025 August 2026None on Form 4 yetMorgan Stanley Smith Barney LLC Executive Financial ServicesRestricted StockForm 144
21 August 2026Etienne E Von KunssbergOfficer4,578$22,94021 August 20267,195 shares from 20 August 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted StockForm 144
20 August 2026Etienne von KunssbergOfficer2,582$12,80720 August 2026None on Form 4 yetE*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan.Form 144
20 August 2026Curtiss BruceOfficer3,088$15,31620 August 20263,129 shares from 20 August 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan.Form 144
20 August 2026Jonathan MayleOfficer6,077$30,14220 August 20266,161 shares from 20 August 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
20 August 2026Thomas SternweisOfficer6,317$31,33220 August 20266,403 shares from 20 August 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
20 August 2026Dorra BallOfficer6,724$33,35120 August 20266,812 shares from 20 August 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan and 2021 Equity Incentive Plan.Form 144
20 August 2026Brendan SheeheyOfficer9,538$47,30820 August 20269,664 shares from 20 August 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
20 August 2026Carla VernonOfficer116,413$577,40820 August 2026117,893 shares from 20 August 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan and 2021 Equity Incentive Plan.Form 144
10 August 2026Jonathan MayleOfficer79,000$412,11110 August 202679,000 shares from 10 August 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted StockForm 144
7 August 2026Andrea TurnerDirector64,295$351,05110 August 202664,295 shares from 10 August 2026Charles Schwab & Co., Inc.Restricted Stock AwardForm 144
22 May 2026Etienne E Von KunssbergOfficer4,544$15,15922 May 20264,544 shares from 22 May 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted StockForm 144
20 May 2026Etienne von KunssbergOfficer2,582$8,31420 May 20262,651 shares from 20 May 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan.Form 144
20 May 2026Thomas SternweisOfficer6,503$20,94020 May 20266,673 shares from 20 May 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
20 May 2026Dorria L. BallOfficer6,816$21,94820 May 20266,899 shares from 20 May 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan and 2021 Equity Incentive Plan.Form 144
20 May 2026Jonathan MayleOfficer7,242$23,31920 May 20266,236 shares from 20 May 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
20 May 2026Brendan SheeheyOfficer9,537$30,70920 May 20269,784 shares from 20 May 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
20 May 2026Curtiss BruceOfficer12,351$39,77020 May 202612,669 shares from 20 May 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan.Form 144
20 May 2026Stephen WinchellOfficer12,563$40,45320 May 202612,886 shares from 20 May 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
20 May 2026Carla VernonOfficer116,413$374,85020 May 2026119,389 shares from 20 May 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan and 2021 Equity Incentive Plan.Form 144
9 March 2026Etienne E Von KunssbergOfficer16,602$45,6579 March 202616,602 shares from 9 March 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted StockForm 144
6 March 2026Etienne von KunssbergOfficer11,853$34,7296 March 202612,179 shares from 5 March 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan.Form 144
6 March 2026Jonathan MayleOfficer12,385$36,2886 March 202612,725 shares from 5 March 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
6 March 2026Thomas SternweisOfficer14,468$42,3916 March 202614,866 shares from 5 March 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
6 March 2026Dorria BallOfficer14,694$43,0536 March 202615,099 shares from 5 March 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan and 2021 Equity Incentive Plan.Form 144
6 March 2026Steve WinchellOfficer20,719$60,7076 March 202621,287 shares from 5 March 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
6 March 2026Brendan SheeheyOfficer21,953$64,3226 March 202622,556 shares from 5 March 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
6 March 2026Carla VernonOfficer and Director125,611$368,0406 March 2026129,335 shares from 5 March 2026E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan and 2021 Equity Incentive Plan.Form 144
3 March 2026Stephen WinchellOfficer73,685$209,2883 March 202673,685 shares from 3 March 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted StockForm 144
21 November 2025Katherine E BartonOfficer5,049$12,77421 November 202533,945 shares from 20 November 2025Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted StockForm 144
20 November 2025Jonathan MayleOfficer4,722$11,94720 November 20254,722 shares from 20 November 2025E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
20 November 2025Dorria BallOfficer4,767$12,06120 November 20254,767 shares from 20 November 2025E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan.Form 144
20 November 2025Thomas SternweisOfficer5,071$12,83020 November 20255,071 shares from 20 November 2025E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
20 November 2025Stephen WinchellOfficer10,595$26,80520 November 202510,595 shares from 20 November 2025E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
20 November 2025Brendan SheeheyOfficer11,849$29,97820 November 202511,849 shares from 20 November 2025E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.Form 144
20 November 2025Katherine BartonOfficer28,896$73,10720 November 2025No matching Form 4 saleE*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan and 2023 Inducement Plan.Form 144
20 November 2025Carla VernonOfficer and Director97,505$246,68820 November 202597,505 shares from 20 November 2025E*Trade Securities LLCShares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan and 2023 Inducement Plan.Form 144
A Form 144 is the notice an insider files with the SEC before selling restricted or control shares over the Rule 144 thresholds; it says what may be sold, not what was.
Read moreValue is the filer's own aggregate market value. Sold, per Form 4: the same seller's open-market sales on Form 4 from the notice's date to 90 days after, added up, as they appear on the insiders page; a holder who files no Form 4, such as some large holders, never shows one. What is a Form 144?