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Honest Company, Inc. insider trading

In twelve months insiders at Honest Company bought nothing and sold $3.7M on the open market; 31 of the 39 sales were under plans set months before.

Bought on the open marketNonein twelve months
Sold on the open market$3.7M39 sales
Sales set in advance31 of 39under Rule 10b5-1 plans
Pay taken in stock40 by own choice
New to this? How to read this page
  1. Insiders are the people who run the company: officers, directors and owners of 10% or more. They must report a trade on Form 4 within two business days.
  2. A purchase on the open market is the strongest sign: the insider spent their own money.
  3. A sale under a trading plan (Rule 10b5-1) says little: its dates were fixed months before. Sales outside a plan say more, but insiders sell for many reasons, such as taxes or a house.
  4. Grants, option exercises and shares held back for tax are left out.
  5. What is a Form 4? · Form 4 codes

What kind of trades

Insiders only sold: 39 sales worth $3.7M, and 31 of them were under plans set months before, which say little.

Purchasebought with their own money
Pay in stock, own choiceowed cash, chose shares
Sale outside a planthe insider picked the day
Sale under a plandates fixed months before
Says littlecompany plans, board pay, cash units
Bought
4 says little
Sold
831 under a plan

Every Form 4 line of the last twelve months, counted by kind. The grades come from the filing itself: whether the insider paid cash, whether a plan set the date, whether pay was taken in stock by choice.

Insider trades on the share price

last twelve months

43 marks over twelve months, each in its grade: solid for the stronger signs, hollow or grey for the ones that say little.

PurchasePay in stock, own choiceSale outside a planSale under a planSays little

The blue line is the daily close over twelve months. Each mark is one insider's trades on one day, on that day's price, sized by dollar value. Solid marks are the stronger signs; hollow and grey marks say little. Hover or tap a mark for who, how much and why.

Trades worth a closer look

A purchase stands out when two or more of these hold: a senior insider, several insiders buying within 90 days, a fall of 10% or more in the three months before, or over $1 million. A sale outside a plan is judged the same way. These are the Feed's rules.

Who traded

dollars, twelve months

12 insiders traded. The most: Vernon Carla, sale under a plan $1.6M.

One row per insider, sold to the left and bought to the right, split by grade: the paler part of a bar is the part that says little.

How it compares

every company on the site

Open-market sales, twelve months

Open-market purchases, twelve months

    The bar ranks every company on the site from the lowest on the left to the highest on the right, in three equal thirds; the small figures under it are the values where each third starts, and the black tick is the middle company. The orange dot is this company; the grey ticks are the other companies in its industry (hover or tap for names). A hatched block is companies tied at none.

    Every Form 4 line

    Purchase: bought on the open market with their own moneyTook pay in stock, own choice: owed cash, chose shares instead; a softer signSale: sold on the open market, not under a plan set in advanceSale, trading plan: under a Rule 10b5-1 plan set up months before, so the date was fixed in advanceGrey lines: plan purchases, pay in stock taken by the whole board or under a company plan, and units paid in cash; they say little about the insider's own view
    TradedInsiderRoleTypeSharesPriceValueFiling
    8 October 2026Sternweis ThomasSVP, Enterprise Dev. & Strat.Saleafter a 26% rise over three months · 16% below its one-year high · Form 144 notice 8 October 202625,000$4.90$122,500Form 4
    14 September 2026Sternweis ThomasSVP, Enterprise Dev. & Strat.Saletrading plan set in advance · Form 144 notice 14 September 202625,000$5.48$137,000Form 4
    21 August 2026Von Kunssberg EtienneSVP, Supply ChainSaletrading plan set in advance · Form 144 notice 21 August 20264,578$5.01$22,936Form 4
    20 August 2026Sternweis ThomasSVP, Enterprise Dev. & Strat.Saletrading plan set in advance · Form 144 notice 20 August 20266,403$4.99$31,951Form 4
    20 August 2026Sheehey BrendanGeneral CounselSaletrading plan set in advance · Form 144 notice 20 August 20269,664$4.99$48,223Form 4
    20 August 2026Mayle JonathanSVP, Customer SalesSaletrading plan set in advance · Form 144 notice 20 August 20266,161$4.99$30,743Form 4
    20 August 2026Von Kunssberg EtienneSVP, Supply ChainSaletrading plan set in advance · Form 144 notice 21 August 20262,617$4.99$13,059Form 4
    20 August 2026Vernon CarlaChief Executive OfficerSaletrading plan set in advance · Form 144 notice 20 August 2026117,893$4.99$588,286Form 4
    20 August 2026Bruce Curtiss James IiiChief Fin. & Operating OfficerSaletrading plan set in advance · Form 144 notice 20 August 20263,129$4.99$15,614Form 4
    20 August 2026Ball Dorria L.Chief People OfficerSaletrading plan set in advance · Form 144 notice 20 August 20266,812$4.99$33,992Form 4
    11 August 2026Turner AndreaDirectorSaleafter a 55% rise over three months · 5% below its one-year high · Form 144 notice 7 August 202629,899$5.21$155,774Form 4
    10 August 2026Turner AndreaDirectorSaleafter a 59% rise over three months · 4% below its one-year high · Form 144 notice 7 August 202634,396$5.30$182,299Form 4
    10 August 2026Mayle JonathanSVP, Customer SalesSaleafter a 59% rise over three months · 4% below its one-year high · Form 144 notice 10 August 202679,000$5.22$412,380Form 4
    22 May 2026Von Kunssberg EtienneSVP, Supply ChainSaleafter a 50% rise over three months · 34% below its one-year high · Form 144 notice 22 May 20264,544$3.34$15,177Form 4
    20 May 2026Von Kunssberg EtienneSVP, Supply ChainSaleafter a 48% rise over three months · 40% below its one-year high · Form 144 notice 20 May 20262,651$3.14$8,324Form 4
    20 May 2026Vernon CarlaChief Executive OfficerSaletrading plan set in advance · Form 144 notice 20 May 2026119,389$3.14$374,881Form 4
    20 May 2026Winchell StephenChief Innovation OfficerSaletrading plan set in advance · Form 144 notice 20 May 202612,886$3.14$40,462Form 4
    20 May 2026Sternweis ThomasSVP, Enterprise Dev. & Strat.Saletrading plan set in advance · Form 144 notice 20 May 20266,673$3.14$20,953Form 4
    20 May 2026Sheehey BrendanGeneral CounselSaletrading plan set in advance · Form 144 notice 20 May 20269,784$3.14$30,722Form 4
    20 May 2026Mayle JonathanSVP, Customer SalesSaletrading plan set in advance · Form 144 notice 20 May 20266,236$3.14$19,581Form 4
    20 May 2026Bruce Curtiss James IiiChief Financial OfficerSaletrading plan set in advance · Form 144 notice 20 May 202612,669$3.14$39,781Form 4
    20 May 2026Ball Dorria L.Chief People OfficerSaletrading plan set in advance · Form 144 notice 20 May 20266,899$3.14$21,663Form 4
    9 March 2026Von Kunssberg EtienneSVP, Supply ChainSaleafter a 4% rise over three months · 49% below its one-year high · Form 144 notice 9 March 202616,602$2.75$45,656Form 4
    5 March 2026Ball Dorria L.Chief People OfficerSaletrading plan set in advance · Form 144 notice 6 March 202615,099$2.85$43,032Form 4
    5 March 2026Mayle JonathanSVP, Customer SalesSaletrading plan set in advance · Form 144 notice 6 March 202612,725$2.85$36,266Form 4
    5 March 2026Sheehey BrendanGeneral CounselSaletrading plan set in advance · Form 144 notice 6 March 202622,556$2.85$64,285Form 4
    5 March 2026Sternweis ThomasSVP, Enterprise Dev. & Strat.Saletrading plan set in advance · Form 144 notice 6 March 202614,866$2.85$42,368Form 4
    5 March 2026Vernon CarlaChief Executive OfficerSaletrading plan set in advance · Form 144 notice 6 March 2026129,335$2.85$368,605Form 4
    5 March 2026Von Kunssberg EtienneSVP, Supply ChainSaletrading plan set in advance · Form 144 notice 6 March 202612,179$2.85$34,710Form 4
    5 March 2026Winchell StephenChief Innovation OfficerSaletrading plan set in advance · Form 144 notice 6 March 202621,287$2.85$60,668Form 4
    3 March 2026Winchell StephenChief Innovation OfficerSaleafter a 6% rise over three months · 48% below its one-year high · Form 144 notice 3 March 202673,685$2.84$209,265Form 4
    1 January 2026Gentile SusanDirectorTook pay in stockone of 4 insiders the same day28,499$2.72$77,517Form 4
    1 January 2026Bayne Katie JDirectorTook pay in stockone of 4 insiders the same day27,580$2.72$75,018Form 4
    1 January 2026Hartung JackDirectorTook pay in stockone of 4 insiders the same day29,418$2.72$80,017Form 4
    1 January 2026Turner AndreaDirectorTook pay in stockone of 4 insiders the same day26,660$2.72$72,515Form 4
    21 November 2025Barton KatherineChief Growth OfficerSaletrading plan set in advance · Form 144 notice 21 November 20255,049$2.53$12,774Form 4
    20 November 2025Winchell StephenChief Innovation OfficerSaletrading plan set in advance · Form 144 notice 20 November 202510,595$2.60$27,547Form 4
    20 November 2025Vernon CarlaChief Executive OfficerSaletrading plan set in advance · Form 144 notice 20 November 202597,505$2.60$253,513Form 4
    20 November 2025Sternweis ThomasSVP, Enterprise Dev. & Strat.Saletrading plan set in advance · Form 144 notice 20 November 20255,071$2.60$13,185Form 4
    20 November 2025Sheehey BrendanGeneral CounselSaletrading plan set in advance · Form 144 notice 20 November 202511,849$2.60$30,807Form 4
    20 November 2025Mayle JonathanSVP, Customer SalesSaletrading plan set in advance · Form 144 notice 20 November 20254,722$2.60$12,277Form 4
    20 November 2025Barton KatherineChief Growth OfficerSaletrading plan set in advance · Form 144 notice 21 November 202528,896$2.60$75,130Form 4
    20 November 2025Ball Dorria L.Chief People OfficerSaletrading plan set in advance · Form 144 notice 20 November 20254,767$2.60$12,394Form 4
    A filing with several lines appears once per line.
    Read morePay taken in stock by the insider's own choice has the filing's footnote, word for word, in the note under it; for the others, hold the pointer on the type. An award filed at no price shows n/a.