Matthew Goff Investment Advisor, LLC
Matthew Goff Investment Advisor, LLC reported 107 US-listed holdings worth $672.1 million in its 13F for the quarter ended 30 September 2026, filed 13 October 2026. Its largest: Microsoft Corp. (10.4%), Berkshire Hathaway Inc. Class B (6.4%) and Alphabet Inc. (5.9%). Against the quarter before, it opened 18 positions, added to 20, trimmed 42 and sold out of 2.
The 14 largest of its 107 positions, each sized by its share of the reported holdings, coloured by the change in shares against Q2 2026.
What the fund reported holding at each quarter's end; hover a bar for the number of positions
What its reported holdings returned
Held through each quarter, the holdings it reported returned +30.7% over the 8 quarters to 30 September 2026, against +32.9% for the S&P 500.
Not the fund's own return: each 13F's holdings are kept unchanged until the next one, so trades inside a quarter, dividends, cash and fees are left out. A rough guide to how its picks have done over time.
What it did on the quarter
Its positions against its 13F for the quarter to 30 June 2026; a change under 0.1% of a position counts as held
Opened 18
- SPDR Ser Trust SJNK$15.3 million
- General Electric Co. GE$10.9 million
- Unilever plc UL$9.8 million
- iShares Trust IBDS$8.6 million
- Vanguard World FD VFH$4.4 million
- Vanguard World FD VDC$3.5 million
- Vanguard World FD MGC$3.2 million
- iShares Trust IBDR$3.1 million
and 10 more in the table below
Added to 20
- Microsoft Corp. MSFT+26,234 shares · +24%
- iShares Trust SHYG+23,487 shares · +5%
- Invesco Exch TRD SLF Idx FD BSCS+46,090 shares · +30%
- ConocoPhillips COP+7,063 shares · +77%
- iShares Trust ITOT+4,943 shares · +11%
- Invesco Exch Traded FD Trust II BKLN+35,600 shares · +8%
- iShares Trust IBTI+28,709 shares · +60%
- Invesco Exch TRD SLF Idx FD BSCT+8,083 shares · +11%
and 12 more in the table below
Trimmed 42
- JP Morgan Ultra Short Income Et JPST-45,873 shares · -13%
- Invesco Exch TRD SLF Idx FD BSCQ-103,630 shares · -22%
- Invesco ETFs BSCR-42,414 shares · -11%
- iShares Trust IYW-1,241 shares · -7%
- Invesco Variable Rate Preferred ETF VRP-8,711 shares · -2%
- Bank of New York Mellon Corp. BNY-1,389 shares · -1%
- Visa Inc. V-553 shares · -1%
- Cisco Systems, Inc. CSCO-1,809 shares · -2%
and 34 more in the table below
Sold out of 2
- ExxonMobil Holdings Corp. XOM$3.2 million last quarter
- iShares Trust HYDB$201,205 last quarter
What it holds
| Company | Shares | Value | Of its book | Change in shares |
|---|---|---|---|---|
| Microsoft Corp. MSFT | 135.8K | $69.7 million | 10.37% | +26.2K |
| Berkshire Hathaway Inc. Class B BRKB | 86.8K | $43.2 million | 6.43% | -16 |
| Alphabet Inc. GOOG | 116.3K | $39.6 million | 5.90% | -491 |
| Bank of New York Mellon Corp. BNY | 247.4K | $35.8 million | 5.32% | -1.4K |
| Bank of America Corp. BAC | 460.5K | $25.1 million | 3.73% | -1.5K |
| Visa Inc. V | 65.1K | $23.4 million | 3.48% | -553 |
| iShares Trust SHYG | 505.9K | $20.9 million | 3.10% | +23.5K |
| Intel Corp. INTC | 166.5K | $20.0 million | 2.98% | +529 |
| iShares S&P 500 Value ETF IVE | 81.3K | $18.6 million | 2.76% | -751 |
| Merck & Co., Inc. MRK | 114.0K | $16.6 million | 2.47% | -1.2K |
| SPDR Ser Trust SJNK | 629.7K | $15.3 million | 2.27% | new |
| American Express Co. AXP | 49.2K | $15.0 million | 2.23% | -159 |
| JP Morgan Ultra Short Income Et JPST | 296.8K | $14.9 million | 2.22% | -45.9K |
| Invesco Exchange Traded FD T RSP | 70.1K | $14.6 million | 2.17% | -325 |
| RTX Corp. RTX | 71.7K | $13.3 million | 1.98% | +298 |
| Novartis AG NVS | 82.4K | $11.7 million | 1.75% | -561 |
| General Electric Co. GE | 35.0K | $10.9 million | 1.63% | new |
| Oracle Corp. ORCL | 78.3K | $10.8 million | 1.60% | -409 |
| Walt Disney Co. DIS | 98.7K | $10.4 million | 1.54% | -507 |
| Invesco Exch Traded FD Trust II BKLN | 482.8K | $9.9 million | 1.47% | +35.6K |
| iShares Core MSCI Emerging Mark IEMG | 121.3K | $9.8 million | 1.46% | -1.2K |
| Unilever plc UL | 161.8K | $9.8 million | 1.46% | new |
| GE Vernova Inc. GEV | 10.0K | $9.5 million | 1.42% | -9 |
| iShares Inc. EMXC | 95.6K | $9.5 million | 1.41% | -621 |
| Invesco Variable Rate Preferred ETF VRP | 388.0K | $9.2 million | 1.37% | -8.7K |
| iShares Trust IBDS | 356.4K | $8.6 million | 1.28% | new |
| Ssga Active ETF Trust SRLN | 209.7K | $8.5 million | 1.26% | -2.2K |
| Cisco Systems, Inc. CSCO | 76.7K | $8.3 million | 1.23% | -1.8K |
| PepsiCo Inc. PEP | 64.0K | $8.1 million | 1.21% | -18 |
| iShares Trust ITOT | 48.0K | $8.0 million | 1.19% | +4.9K |
| Invesco Exch TRD SLF Idx FD BSCQ | 372.6K | $7.3 million | 1.08% | -103.6K |
| Financial Select Sector SPDR ETF XLF | 134.7K | $7.2 million | 1.07% | -2.7K |
| Invesco ETFs BSCR | 351.4K | $6.9 million | 1.02% | -42.4K |
| Union Pacific Corp. UNP | 23.4K | $6.4 million | 0.95% | -485 |
| iShares Trust IYR | 64.9K | $6.2 million | 0.92% | -388 |
| Johnson & Johnson JNJ | 22.1K | $5.9 million | 0.87% | -434 |
| Procter & Gamble Co. PG | 38.0K | $5.5 million | 0.82% | -595 |
| Broadcom Inc. AVGO | 14.7K | $5.1 million | 0.77% | no change |
| Vanguard World FD VFH | 34.0K | $4.4 million | 0.66% | new |
| AbbVie Inc. ABBV | 16.7K | $4.4 million | 0.65% | -41 |
| iShares Trust IYW | 15.4K | $4.1 million | 0.61% | -1.2K |
| Invesco Exch TRD SLF Idx FD BSCS | 202.3K | $4.1 million | 0.61% | +46.1K |
| iShares S&P Growth Index FD IVW | 28.2K | $4.0 million | 0.60% | -154 |
| Vanguard World FD VDC | 16.0K | $3.5 million | 0.52% | new |
| iShares Trust IBDT | 132.8K | $3.3 million | 0.49% | -722 |
| Vanguard World FD MGC | 11.2K | $3.2 million | 0.47% | new |
| iShares Trust IBDR | 127.4K | $3.1 million | 0.46% | new |
| iShares Trust IBDU | 121.7K | $2.8 million | 0.41% | -1.9K |
| Schwab Strategic Trust SCHV | 73.4K | $2.4 million | 0.36% | -2.0K |
| Vanguard Specialized Funds VIG | 10.4K | $2.4 million | 0.36% | new |
| Citigroup Inc. C | 18.5K | $2.4 million | 0.36% | -28 |
| Eli Lilly & Co. LLY | 1.9K | $2.2 million | 0.33% | +2 |
| Select Sector SPDR Trust XLV | 12.5K | $2.1 million | 0.31% | +23 |
| Apple Inc. AAPL | 6.1K | $2.0 million | 0.30% | +15 |
| ConocoPhillips COP | 16.2K | $2.0 million | 0.30% | +7.1K |
| NVIDIA Corp. NVDA | 8.5K | $1.9 million | 0.29% | +36 |
| Technology Select Sector SPDR ETF XLK | 9.6K | $1.9 million | 0.28% | +13 |
| Vanguard World FD MGV | 11.0K | $1.8 million | 0.26% | new |
| iShares Trust IYK | 24.4K | $1.7 million | 0.26% | -676 |
| iShares Trust IBTI | 76.7K | $1.7 million | 0.25% | +28.7K |
| Select Sector SPDR Trust XLE | 26.9K | $1.7 million | 0.25% | +32 |
| iShares Trust USRT | 26.0K | $1.6 million | 0.24% | +101 |
| Amazon.com Inc. AMZN | 6.4K | $1.6 million | 0.24% | +16 |
| Invesco Exch TRD SLF Idx FD BSCT | 83.7K | $1.5 million | 0.23% | +8.1K |
| Phillips 66 PSX | 5.9K | $1.5 million | 0.23% | no change |
| Enterprise Products Partners L.P. EPD | 35.3K | $1.3 million | 0.19% | no change |
| iShares Trust IYF | 9.1K | $1.1 million | 0.17% | -84 |
| Alphabet Inc. GOOGL | 3.3K | $1.1 million | 0.17% | +9 |
| GE HealthCare Technologies Inc. GEHC | 15.3K | $997,423 | 0.15% | -116 |
| Vanguard Ftse Emerging Markets VWO | 16.2K | $958,046 | 0.14% | new |
| iShares Russell 1000 Value Inde IWD | 3.7K | $927,754 | 0.14% | -210 |
| iShares Trust OEF | 2.4K | $905,148 | 0.13% | new |
| iShares S&P Midcap 400 Value in IJJ | 6.4K | $886,302 | 0.13% | no change |
| SPDR S&P 500 SPY | 1.1K | $841,181 | 0.13% | new |
| Chevron Corp. CVX | 4.0K | $816,254 | 0.12% | -83 |
| Select Sector SPDR Trust XLP | 9.9K | $801,944 | 0.12% | +31 |
| Select Sector SPDR Trust XLU | 17.5K | $691,545 | 0.10% | +15 |
| Vanguard Mega Cap Growth ETF MGK | 7.2K | $665,690 | 0.10% | new |
| Marsh & McLennan Companies, Inc. MRSH | 3.7K | $640,067 | 0.10% | no change |
| Vanguard Whitehall FDS VYM | 3.9K | $609,315 | 0.09% | new |
| Magnum Ice Cream Co. NV MICC | 33.6K | $598,226 | 0.09% | -1.5K |
| iShares Trust IWF | 4.7K | $583,712 | 0.09% | -924 |
| Coca-Cola Co. KO | 6.4K | $548,960 | 0.08% | no change |
| EOG Resources Inc. EOG | 3.7K | $510,676 | 0.08% | no change |
| Occidental Petroleum Corp. OXY | 8.6K | $473,263 | 0.07% | no change |
| Invesco QQQ Trust QQQ | 637 | $471,233 | 0.07% | -69 |
| McDonald's Corp. MCD | 2.0K | $457,261 | 0.07% | no change |
| JPMorgan Chase & Co. JPM | 1.4K | $450,514 | 0.07% | -46 |
| CS Disco Inc. LAW | 107.0K | $438,778 | 0.07% | no change |
| Morgan Stanley MS | 2.3K | $435,593 | 0.06% | no change |
| iShares Core S&P 500 ETF IVV | 559 | $428,278 | 0.06% | -31 |
| iShares Trust IGV | 4.0K | $421,341 | 0.06% | no change |
| General Dynamics Corp. GD | 1.2K | $392,223 | 0.06% | no change |
| iShares Trust IGSB | 7.6K | $391,756 | 0.06% | new |
| Applied Materials Inc. AMAT | 753 | $385,069 | 0.06% | no change |
| iShares Trust IHE | 3.6K | $363,380 | 0.05% | no change |
| iShares Trust IJK | 3.2K | $351,300 | 0.05% | no change |
| S&P Global Inc. SPGI | 868 | $342,400 | 0.05% | no change |
| Automatic Data Processing Inc. ADP | 1.2K | $309,672 | 0.05% | no change |
| 3M Co. MMM | 1.5K | $254,268 | 0.04% | no change |
| Meta Platforms, Inc. META | 345 | $250,144 | 0.04% | new |
| Janus Detroit STR Trust JAAA | 4.8K | $241,095 | 0.04% | new |
| iShares Trust IYJ | 1.5K | $237,508 | 0.04% | no change |
| iShares Core S&P Mid-Cap ETF IJH | 3.3K | $233,938 | 0.03% | no change |
| Vaneck ETF Trust MOAT | 2.1K | $223,577 | 0.03% | no change |
| Autodesk, Inc. ADSK | 1.1K | $221,749 | 0.03% | -10 |
| Main STR Cap Corp. MAIN | 4.0K | $220,200 | 0.03% | no change |