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Appfolio Inc. planned insider sales

In the twelve months since 9 October 2025 insiders at Appfolio Inc. filed 19 Form 144 notices of planned sales, 251,072 shares worth $44.4 million at the time of filing, from 9 sellers. The latest, filed 19 August 2026: Timothy Eaton (officer), 373 shares worth $76,073, planned for around 19 August 2026 through Morgan Stanley Smith Barney LLC Executive Financial Services.

FiledSellerRelationshipSharesValuePlanned saleBrokerHow acquiredFiling
19 August 2026Timothy EatonOfficer373$76,07319 August 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesPerformance Stock Units; Restricted Stock UnitsForm 144
14 August 2026William Shane TriggDirector, Officer2,057$419,56614 August 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesPerformance Stock Units; Restricted Stock UnitsForm 144
12 August 2026Evan PickeringOfficer322$65,37212 August 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted Stock UnitsForm 144
11 August 2026Evan PickeringOfficer141$28,13511 August 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesPerformance Stock UnitsForm 144
10 August 2026Don RiglerOfficer300$59,62210 August 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted Stock UnitsForm 144
5 August 2026Evan PickeringOfficer661$131,8895 August 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted Stock UnitsForm 144
7 July 2026Maurice J. Duca Family Trust Dated 3/25/198110% Stockholder36,000$6.3 million7 July 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesDirect from IssuerForm 144
7 July 2026Maurice Duca J. Roth IRA10% Stockholder65,000$11.4 million7 July 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesDirect From IssuerForm 144
7 July 2026Maurice Duca, Trustee IGSB Money Purchase Pension Trust FBO Suzanne Duca10% Stockholder122,000$21.5 million7 July 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesDirect from IssuerForm 144
30 June 2026Kerr JanetDirector3,500$536,70930 June 2026Wells Fargo Clearing ServicesCompensationForm 144
12 June 2026Don RiglerOfficer150$23,95212 June 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted Stock UnitsForm 144
12 June 2026Evan PickeringOfficer660$105,38912 June 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRSU & PSUForm 144
12 June 2026Timothy EatonOfficer2,585$412,77312 June 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesPerformance Stock Units; Restricted Stock UnitsForm 144
15 May 2026William Shane TriggDirector, Officer3,584$538,46015 May 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesPSU/RSUForm 144
12 May 2026Elizabeth BaratOfficer1,978$312,75812 May 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesPerformance Shares; Restricted StockForm 144
17 February 2026William Shane TriggDirector, Officer6,963$1.2 million17 February 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesPerformance Stock Units; Restricted Stock UnitsForm 144
24 November 2025Timothy EatonOfficer517$118,05224 November 2025Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted StockForm 144
17 November 2025William Shane TriggDirector, Officer3,947$978,69817 November 2025Morgan Stanley Smith Barney LLC Executive Financial ServicesPerformance Stock Units; Restricted Stock UnitsForm 144
14 November 2025Evan PickeringOfficer334$82,33114 November 2025Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted Stock UnitsForm 144
A Form 144 is the notice an insider files with the SEC before selling restricted or control shares over the Rule 144 thresholds; it says what may be sold, not what was.
Read moreValue is the filer's own aggregate market value. Whether the sale happened shows up later on Form 4, on the insiders page.

Source

Form 144 filings on EDGAR for Appfolio Inc.: the company's filing index, each notice read from its own XML.

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