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Affirm Holdings, Inc. planned insider sales

In the last twelve months insiders at Affirm Holdings, Inc. filed 15 Form 144 notices of planned sales, 1.1 million shares worth $88.8 million at the time of filing, from 7 sellers. The latest, filed 9 October 2026: Robert O'Hare (officer), 65,591 shares worth $5.1 million, planned for around 9 October 2026 through Morgan Stanley Smith Barney LLC Executive Financial Services.

FiledSellerRelationshipSharesValuePlanned saleSold, per Form 4BrokerHow acquiredFiling
9 October 2026Robert O'HareOfficer65,591$5.1 million9 October 202665,591 shares from 9 October 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesExercise of Stock OptionsForm 144
14 September 2026Siphelele JiyaneOfficer26,980$1.9 million14 September 202626,980 shares from 14 September 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted Stock Vesting Under a Registered PlanForm 144
4 September 2026Siphelele JiyaneOfficer25,000$1.8 million4 September 202625,000 shares from 4 September 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted Stock Vesting Under a Registered PlanForm 144
3 September 2026Katherine AdkinsOfficer41,664$3.1 million3 September 202641,664 shares from 3 September 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesExercise of Stock OptionsForm 144
2 September 2026Robert O'HareOfficer5,886$411,6672 September 202621,631 shares from 1 September 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted Stock UnitsForm 144
1 September 2026Robert O'HareOfficer15,745$1.2 million1 September 2026None on Form 4 yetMorgan Stanley Smith Barney LLC Executive Financial ServicesRestricted Stock UnitsForm 144
1 September 2026Katherine AdkinsOfficer41,664$3.1 million1 September 202641,664 shares from 1 September 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesExercise of Stock OptionsForm 144
28 August 2026Michael LinfordOfficer79,219$6.1 million28 August 202679,219 shares from 28 August 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesExercise of Stock OptionsForm 144
12 August 2026Noel WatsonOfficer2,000$153,41012 August 20262,000 shares from 12 August 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted Stock UnitsForm 144
26 June 2026Michael LinfordOfficer100,000$7.7 million26 June 2026100,000 shares from 26 June 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesExercise of Stock OptionsForm 144
13 May 2026Noel WatsonDirector4,000$261,72013 May 20262,000 shares from 13 May 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted Stock UnitsForm 144
14 April 2026Noel WatsonDirector2,000$103,94014 April 20262,000 shares from 14 April 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted Stock UnitsForm 144
5 January 2026Robert Warren OhareOfficer48,389$3.6 million5 January 2026No matching Form 4 saleMorgan Stanley Smith Barney LLC Executive Financial ServicesExercise of Stock OptionsForm 144
5 January 2026Maksim Rafael LevchinOfficer/Director666,666$53.7 million5 January 2026No matching Form 4 saleJ.P. Morgan Securities LLCStock Option ExerciseForm 144
3 December 2025Robert Warren OhareOfficer8,189$548,8273 December 2025No matching Form 4 saleMorgan Stanley Smith Barney LLC Executive Financial ServicesRestricted Stock UnitsForm 144
A Form 144 is the notice an insider files with the SEC before selling restricted or control shares over the Rule 144 thresholds; it says what may be sold, not what was.
Read moreValue is the filer's own aggregate market value. Sold, per Form 4: the same seller's open-market sales on Form 4 from the notice's date to 90 days after, added up, as they appear on the insiders page; a holder who files no Form 4, such as some large holders, never shows one. What is a Form 144?