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Affirm Holdings, Inc. insider trading

In twelve months insiders at Affirm Holdings bought nothing and sold $89.4M on the open market; 17 of the 19 sales were under plans set months before.

Bought on the open marketNonein twelve months
Sold on the open market$89.4M19 sales
Sales set in advance17 of 19under Rule 10b5-1 plans
Pay taken in stockNone
New to this? How to read this page
  1. Insiders are the people who run the company: officers, directors and owners of 10% or more. They must report a trade on Form 4 within two business days.
  2. A purchase on the open market is the strongest sign: the insider spent their own money.
  3. A sale under a trading plan (Rule 10b5-1) says little: its dates were fixed months before. Sales outside a plan say more, but insiders sell for many reasons, such as taxes or a house.
  4. Grants, option exercises and shares held back for tax are left out.
  5. What is a Form 4? · Form 4 codes

What kind of trades

Insiders only sold: 19 sales worth $89.4M, and 17 of them were under plans set months before, which say little.

Purchasebought with their own money
Pay in stock, own choiceowed cash, chose shares
Sale outside a planthe insider picked the day
Sale under a plandates fixed months before
Says littlecompany plans, board pay, cash units
Bought
none
Sold
217 under a plan

Every Form 4 line of the last twelve months, counted by kind. The grades come from the filing itself: whether the insider paid cash, whether a plan set the date, whether pay was taken in stock by choice.

Insider trades on the share price

last twelve months

15 marks over twelve months, each in its grade: solid for the stronger signs, hollow or grey for the ones that say little.

PurchasePay in stock, own choiceSale outside a planSale under a planSays little

The blue line is the daily close over twelve months. Each mark is one insider's trades on one day, on that day's price, sized by dollar value. Solid marks are the stronger signs; hollow and grey marks say little. Hover or tap a mark for who, how much and why.

Trades worth a closer look

A purchase stands out when two or more of these hold: a senior insider, several insiders buying within 90 days, a fall of 10% or more in the three months before, or over $1 million. A sale outside a plan is judged the same way. These are the Feed's rules.

Who traded

dollars, twelve months

6 insiders traded. The most: Levchin Max R, sale under a plan $53.7M.

One row per insider, sold to the left and bought to the right, split by grade: the paler part of a bar is the part that says little.

How it compares

every company on the site

Open-market sales, twelve months

Open-market purchases, twelve months

    The bar ranks every company on the site from the lowest on the left to the highest on the right, in three equal thirds; the small figures under it are the values where each third starts, and the black tick is the middle company. The orange dot is this company; the grey ticks are the other companies in its industry (hover or tap for names). A hatched block is companies tied at none.

    Every Form 4 line

    Purchase: bought on the open market with their own moneyTook pay in stock, own choice: owed cash, chose shares instead; a softer signSale: sold on the open market, not under a plan set in advanceSale, trading plan: under a Rule 10b5-1 plan set up months before, so the date was fixed in advanceGrey lines: plan purchases, pay in stock taken by the whole board or under a company plan, and units paid in cash; they say little about the insider's own view
    TradedInsiderRoleTypeSharesPriceValueFiling
    9 October 2026O'Hare RobertChief Financial OfficerSaletrading plan set in advance · Form 144 notice 9 October 202665,591$80.02$5.2 millionForm 4
    14 September 2026Jiyane SipheleleChief Accounting OfficerSaleafter a 2% rise over three months · 20% below its one-year high · Form 144 notice 14 September 202626,980$72.19$1.9 millionForm 4
    4 September 2026Jiyane SipheleleChief Accounting OfficerSaleafter a 14% rise over three months · 22% below its one-year high · Form 144 notice 4 September 202625,000$72.41$1.8 millionForm 4
    3 September 2026Adkins KatherineChief Legal OfficerSaletrading plan set in advance · Form 144 notice 3 September 202641,664$75.53$3.1 millionForm 4
    2 September 2026O'Hare RobertChief Financial OfficerSaletrading plan set in advance · Form 144 notice 2 September 20265,886$74.02$435,682Form 4
    1 September 2026Adkins KatherineChief Legal OfficerSaletrading plan set in advance · Form 144 notice 1 September 202623,765$70.13$1.7 millionForm 4
    1 September 2026Adkins KatherineChief Legal OfficerSaletrading plan set in advance · Form 144 notice 1 September 202615,599$71.00$1.1 millionForm 4
    1 September 2026Adkins KatherineChief Legal OfficerSaletrading plan set in advance · Form 144 notice 1 September 20262,300$71.87$165,301Form 4
    1 September 2026O'Hare RobertChief Financial OfficerSaletrading plan set in advance · Form 144 notice 2 September 202615,545$71.59$1.1 millionForm 4
    1 September 2026O'Hare RobertChief Financial OfficerSaletrading plan set in advance · Form 144 notice 2 September 2026200$72.51$14,502Form 4
    28 August 2026Linford MichaelChief Operating OfficerSaletrading plan set in advance · Form 144 notice 28 August 202679,219$90.01$7.1 millionForm 4
    12 August 2026Watson Noel BertramDirectorSaletrading plan set in advance · Form 144 notice 12 August 20262,000$77.86$155,720Form 4
    26 June 2026Linford MichaelChief Operating OfficerSaletrading plan set in advance · Form 144 notice 26 June 2026100,000$80.04$8.0 millionForm 4
    13 May 2026Watson Noel BertramDirectorSaletrading plan set in advance · Form 144 notice 13 May 20262,000$65.00$130,000Form 4
    14 April 2026Watson Noel BertramDirectorSaletrading plan set in advance · Form 144 notice 14 April 20262,000$55.00$110,000Form 4
    5 January 2026Levchin Max RChief Executive OfficerSaletrading plan set in advance553,554$80.52$44.6 millionForm 4
    5 January 2026Levchin Max RChief Executive OfficerSaletrading plan set in advance113,112$81.12$9.2 millionForm 4
    5 January 2026O'Hare RobertChief Financial OfficerSaletrading plan set in advance36,401$80.00$2.9 millionForm 4
    3 December 2025O'Hare RobertChief Financial OfficerSaletrading plan set in advance8,189$70.00$573,230Form 4
    A filing with several lines appears once per line.
    Read morePay taken in stock by the insider's own choice has the filing's footnote, word for word, in the note under it; for the others, hold the pointer on the type. An award filed at no price shows n/a.