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Zillow Group, Inc. insider trading

In twelve months insiders at Zillow Group bought nothing and sold $14.6M on the open market; 58 of the 100 sales were under plans set months before.

Bought on the open marketNonein twelve months
Sold on the open market$14.6M100 sales
Sales set in advance58 of 100under Rule 10b5-1 plans
Pay taken in stockNone
New to this? How to read this page
  1. Insiders are the people who run the company: officers, directors and owners of 10% or more. They must report a trade on Form 4 within two business days.
  2. A purchase on the open market is the strongest sign: the insider spent their own money.
  3. A sale under a trading plan (Rule 10b5-1) says little: its dates were fixed months before. Sales outside a plan say more, but insiders sell for many reasons, such as taxes or a house.
  4. Grants, option exercises and shares held back for tax are left out.
  5. What is a Form 4? · Form 4 codes

What kind of trades

Insiders only sold: 100 sales worth $14.6M, and 58 of them were under plans set months before, which say little.

Purchasebought with their own money
Pay in stock, own choiceowed cash, chose shares
Sale outside a planthe insider picked the day
Sale under a plandates fixed months before
Says littlecompany plans, board pay, cash units
Bought
none
Sold
42 outside a plan58 under a plan

Every Form 4 line of the last twelve months, counted by kind. The grades come from the filing itself: whether the insider paid cash, whether a plan set the date, whether pay was taken in stock by choice.

Insider trades on the share price

last twelve months

61 marks over twelve months, each in its grade: solid for the stronger signs, hollow or grey for the ones that say little.

PurchasePay in stock, own choiceSale outside a planSale under a planSays little

The blue line is the daily close over twelve months. Each mark is one insider's trades on one day, on that day's price, sized by dollar value. Solid marks are the stronger signs; hollow and grey marks say little. Hover or tap a mark for who, how much and why.

Trades worth a closer look

A purchase stands out when two or more of these hold: a senior insider, several insiders buying within 90 days, a fall of 10% or more in the three months before, or over $1 million. A sale outside a plan is judged the same way. These are the Feed's rules.

Who traded

dollars, twelve months

12 insiders traded. The most: Frink Lloyd D, sale outside a plan $1.8M; sale under a plan $1.4M.

One row per insider, sold to the left and bought to the right, split by grade: the paler part of a bar is the part that says little.

How it compares

every company on the site

Open-market sales, twelve months

Open-market purchases, twelve months

    The bar ranks every company on the site from the lowest on the left to the highest on the right, in three equal thirds; the small figures under it are the values where each third starts, and the black tick is the middle company. The orange dot is this company; the grey ticks are the other companies in its industry (hover or tap for names). A hatched block is companies tied at none.

    Every Form 4 line

    Purchase: bought on the open market with their own moneyTook pay in stock, own choice: owed cash, chose shares instead; a softer signSale: sold on the open market, not under a plan set in advanceSale, trading plan: under a Rule 10b5-1 plan set up months before, so the date was fixed in advanceGrey lines: plan purchases, pay in stock taken by the whole board or under a company plan, and units paid in cash; they say little about the insider's own view
    TradedInsiderRoleTypeSharesPriceValueFiling
    3 September 2026Blachford Erik CDirectorSaletrading plan set in advance · Form 144 notice 3 September 2026792$35.71$28,282Form 4
    3 September 2026Cormier Thielke ClaireDirectorSaletrading plan set in advance · Form 144 notice 3 September 20261,187$35.71$42,388Form 4
    17 August 2026Hofmann JeremyCOO & CFOSaletrading plan set in advance · Form 144 notice 17 August 20265,661$34.18$193,479Form 4
    17 August 2026Wacksman JeremyChief Executive OfficerSaletrading plan set in advance · Form 144 notice 17 August 20269,339$34.18$319,176Form 4
    14 August 2026Spaulding DanChief People OfficerSaleafter a 8% fall over three months · 61% below its one-year high · Form 144 notice 14 August 20263,169$35.37$112,085Form 4
    13 August 2026Beitel David A.Chief Technology OfficerSaleafter a 4% fall over three months · 60% below its one-year high · Form 144 notice 13 August 20261,798$34.24$61,571Form 4
    13 August 2026Rock JenniferChief Accounting OfficerSaleafter a 4% fall over three months · 60% below its one-year high · Form 144 notice 13 August 2026990$34.24$33,896Form 4
    13 August 2026Samuelson Errol GChief Industry Dev. OfficerSaleafter a 4% fall over three months · 60% below its one-year high · Form 144 notice 13 August 20263,154$34.24$108,001Form 4
    13 August 2026Spaulding DanChief People OfficerSaleafter a 4% fall over three months · 60% below its one-year high · Form 144 notice 14 August 20261,966$34.24$67,324Form 4
    13 August 2026Hofmann JeremyCOO & CFOSaletrading plan set in advance · Form 144 notice 13 August 20263,510$34.24$120,190Form 4
    13 August 2026Wacksman JeremyChief Executive OfficerSaletrading plan set in advance · Form 144 notice 13 August 20265,786$34.24$198,127Form 4
    11 August 2026Cormier Thielke ClaireDirectorSaletrading plan set in advance · Form 144 notice 11 August 20261,187$33.09$39,278Form 4
    8 June 2026Blachford Erik CDirectorSaletrading plan set in advance · Form 144 notice 8 June 2026791$34.80$27,527Form 4
    22 May 2026Wacksman JeremyChief Executive OfficerSaletrading plan set in advance · Form 144 notice 22 May 20269,072$36.54$331,491Form 4
    18 May 2026Spaulding DanChief People OfficerSaletrading plan set in advance · Form 144 notice 18 May 20263,078$37.40$115,117Form 4
    18 May 2026Hofmann JeremyChief Financial OfficerSaletrading plan set in advance · Form 144 notice 18 May 20265,501$37.40$205,737Form 4
    14 May 2026Spaulding DanChief People OfficerSaletrading plan set in advance · Form 144 notice 14 May 20261,906$37.86$72,163Form 4
    14 May 2026Spaulding DanChief People OfficerSaletrading plan set in advance · Form 144 notice 14 May 2026150$38.74$5,811Form 4
    14 May 2026Hofmann JeremyChief Financial OfficerSaletrading plan set in advance · Form 144 notice 14 May 20263,371$37.86$127,636Form 4
    14 May 2026Hofmann JeremyChief Financial OfficerSaletrading plan set in advance · Form 144 notice 14 May 2026300$38.72$11,617Form 4
    15 May 2026Owens Bradley D.General CounselSaletrading plan set in advance · Form 144 notice 15 May 20263,364$37.23$125,242Form 4
    14 May 2026Wacksman JeremyChief Executive OfficerSaleafter a 15% fall over three months · 59% below its one-year high · Form 144 notice 14 May 20265,751$37.88$217,863Form 4
    14 May 2026Wacksman JeremyChief Executive OfficerSaleafter a 15% fall over three months · 59% below its one-year high · Form 144 notice 14 May 2026300$38.69$11,606Form 4
    14 May 2026Choo JunChief Operating OfficerSaleafter a 15% fall over three months · 59% below its one-year high · Form 144 notice 14 May 20261,083$37.84$40,982Form 4
    14 May 2026Choo JunChief Operating OfficerSaleafter a 15% fall over three months · 59% below its one-year high · Form 144 notice 14 May 2026145$38.76$5,620Form 4
    14 May 2026Beitel David A.Chief Technology OfficerSaleafter a 15% fall over three months · 59% below its one-year high · Form 144 notice 14 May 20261,729$37.86$65,468Form 4
    14 May 2026Beitel David A.Chief Technology OfficerSaleafter a 15% fall over three months · 59% below its one-year high · Form 144 notice 14 May 2026150$38.74$5,811Form 4
    14 May 2026Rock JenniferChief Accounting OfficerSaleafter a 15% fall over three months · 59% below its one-year high · Form 144 notice 14 May 2026974$37.95$36,959Form 4
    14 May 2026Rock JenniferChief Accounting OfficerSaleafter a 15% fall over three months · 59% below its one-year high · Form 144 notice 14 May 202660$38.72$2,323Form 4
    14 May 2026Samuelson Errol GChief Industry Dev. OfficerSaleafter a 15% fall over three months · 59% below its one-year high · Form 144 notice 14 May 20262,739$37.92$103,859Form 4
    14 May 2026Samuelson Errol GChief Industry Dev. OfficerSaleafter a 15% fall over three months · 59% below its one-year high · Form 144 notice 14 May 2026200$38.70$7,740Form 4
    14 May 2026Owens Bradley D.General CounselSaletrading plan set in advance · Form 144 notice 15 May 20261,956$37.83$74,004Form 4
    14 May 2026Owens Bradley D.General CounselSaletrading plan set in advance · Form 144 notice 15 May 2026290$38.61$11,197Form 4
    26 March 2026Samuelson Errol GChief Industry Dev. OfficerSaletrading plan set in advance · Form 144 notice 26 March 20264,734$44.20$209,259Form 4
    24 March 2026Owens Bradley D.General CounselSaletrading plan set in advance · Form 144 notice 24 March 20268,800$43.67$384,320Form 4
    3 March 2026Blachford Erik CDirectorSaletrading plan set in advance · Form 144 notice 3 March 2026966$42.85$41,393Form 4
    3 March 2026Cormier Thielke ClaireDirectorSaletrading plan set in advance · Form 144 notice 3 March 2026242$42.85$10,370Form 4
    27 February 2026Maffei Gregory BDirectorSaleafter a 40% fall over three months · 51% below its one-year high · Form 144 notice 27 February 20268,050$45.15$363,458Form 4
    20 February 2026Frink Lloyd DCo -Exec. Chairman & PresidentSaleafter a 36% fall over three months · 50% below its one-year high · Form 144 notice 20 February 202639,663$45.29$1.8 millionForm 4
    18 February 2026Hofmann JeremyChief Financial OfficerSaletrading plan set in advance · Form 144 notice 18 February 20267,786$43.73$340,482Form 4
    17 February 2026Wacksman JeremyChief Executive OfficerSaletrading plan set in advance · Form 144 notice 17 February 202613,661$44.25$604,553Form 4
    17 February 2026Spaulding DanChief People OfficerSaletrading plan set in advance · Form 144 notice 17 February 20265,361$43.95$235,616Form 4
    12 February 2026Hofmann JeremyChief Financial OfficerSaleafter a 38% fall over three months · 51% below its one-year high · Form 144 notice 12 February 20265,538$44.22$244,879Form 4
    12 February 2026Wacksman JeremyChief Executive OfficerSaletrading plan set in advance · Form 144 notice 12 February 20264,729$44.20$209,036Form 4
    12 February 2026Spaulding DanChief People OfficerSaletrading plan set in advance · Form 144 notice 12 February 20263,901$44.19$172,393Form 4
    13 February 2026Owens Bradley D.General CounselSaletrading plan set in advance · Form 144 notice 13 February 20262,602$44.42$115,581Form 4
    12 February 2026Samuelson Errol GChief Industry Dev. OfficerSaleafter a 38% fall over three months · 51% below its one-year high · Form 144 notice 12 February 20267,015$44.21$310,124Form 4
    12 February 2026Rock JenniferChief Accounting OfficerSaleafter a 38% fall over three months · 51% below its one-year high · Form 144 notice 12 February 20262,164$44.22$95,699Form 4
    12 February 2026Choo JunChief Operating OfficerSaleafter a 38% fall over three months · 51% below its one-year high · Form 144 notice 12 February 20262,061$44.23$91,164Form 4
    12 February 2026Beitel David A.Chief Technology OfficerSaleafter a 38% fall over three months · 51% below its one-year high · Form 144 notice 12 February 20263,966$44.22$175,379Form 4
    12 February 2026Owens Bradley D.General CounselSaletrading plan set in advance · Form 144 notice 13 February 20262,017$44.20$89,161Form 4
    11 February 2026Frink Lloyd DCo -Exec. Chairman & PresidentSaletrading plan set in advance · Form 144 notice 9 February 20263,885$44.79$173,991Form 4
    11 February 2026Frink Lloyd DCo -Exec. Chairman & PresidentSaletrading plan set in advance · Form 144 notice 9 February 20263,406$45.43$154,743Form 4
    11 February 2026Frink Lloyd DCo -Exec. Chairman & PresidentSaletrading plan set in advance · Form 144 notice 9 February 2026734$46.66$34,249Form 4
    11 February 2026Frink Lloyd DCo -Exec. Chairman & PresidentSaletrading plan set in advance · Form 144 notice 9 February 2026530$48.09$25,488Form 4
    11 February 2026Frink Lloyd DCo -Exec. Chairman & PresidentSaletrading plan set in advance · Form 144 notice 9 February 2026528$48.90$25,821Form 4
    11 February 2026Frink Lloyd DCo -Exec. Chairman & PresidentSaletrading plan set in advance · Form 144 notice 9 February 2026100$49.83$4,983Form 4
    11 February 2026Frink Lloyd DCo -Exec. Chairman & PresidentSaletrading plan set in advance · Form 144 notice 9 February 202675$52.87$3,965Form 4
    10 February 2026Frink Lloyd DCo -Exec. Chairman & PresidentSaletrading plan set in advance · Form 144 notice 9 February 20266,658$54.94$365,759Form 4
    10 February 2026Frink Lloyd DCo -Exec. Chairman & PresidentSaletrading plan set in advance · Form 144 notice 9 February 20262,600$55.83$145,155Form 4
    9 February 2026Frink Lloyd DCo -Exec. Chairman & PresidentSaletrading plan set in advance · Form 144 notice 9 February 20269,158$54.63$500,284Form 4
    9 February 2026Frink Lloyd DCo -Exec. Chairman & PresidentSaletrading plan set in advance · Form 144 notice 9 February 2026100$55.17$5,517Form 4
    3 December 2025Blachford Erik CDirectorSaletrading plan set in advance · Form 144 notice 3 December 2025965$72.51$69,972Form 4
    3 December 2025Cormier Thielke ClaireDirectorSaletrading plan set in advance · Form 144 notice 3 December 2025241$72.51$17,475Form 4
    19 November 2025Owens Bradley D.General CounselSaletrading plan set in advance · Form 144 notice 19 November 20252,722$67.41$183,490Form 4
    14 November 2025Wacksman JeremyChief Executive OfficerSaletrading plan set in advance · Form 144 notice 14 November 202510,855$69.99$759,734Form 4
    14 November 2025Hofmann JeremyChief Financial OfficerSaletrading plan set in advance · Form 144 notice 14 November 20257,865$69.53$546,853Form 4
    14 November 2025Spaulding DanChief People OfficerSaletrading plan set in advance · Form 144 notice 14 November 20255,455$69.40$378,553Form 4
    12 November 2025Choo JunChief Operating OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 20252,397$70.81$169,733Form 4
    12 November 2025Choo JunChief Operating OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 2025511$71.73$36,653Form 4
    12 November 2025Choo JunChief Operating OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 2025149$72.69$10,831Form 4
    12 November 2025Choo JunChief Operating OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 202584$73.59$6,181Form 4
    12 November 2025Owens Bradley D.General CounselSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 20251,449$70.81$102,601Form 4
    12 November 2025Owens Bradley D.General CounselSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 2025287$71.67$20,569Form 4
    12 November 2025Owens Bradley D.General CounselSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 2025161$72.92$11,740Form 4
    12 November 2025Beitel David A.Chief Technology OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 20252,973$70.81$210,510Form 4
    12 November 2025Beitel David A.Chief Technology OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 2025622$71.70$44,601Form 4
    12 November 2025Beitel David A.Chief Technology OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 2025193$72.66$14,024Form 4
    12 November 2025Beitel David A.Chief Technology OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 2025105$73.60$7,728Form 4
    12 November 2025Samuelson Errol GChief Industry Dev. OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 20255,816$70.81$411,824Form 4
    12 November 2025Samuelson Errol GChief Industry Dev. OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 20251,240$71.73$88,947Form 4
    12 November 2025Samuelson Errol GChief Industry Dev. OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 2025392$72.73$28,512Form 4
    12 November 2025Samuelson Errol GChief Industry Dev. OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 2025193$73.61$14,207Form 4
    12 November 2025Wacksman JeremyChief Executive OfficerSaletrading plan set in advance · Form 144 notice 12 November 20255,750$70.81$407,169Form 4
    12 November 2025Wacksman JeremyChief Executive OfficerSaletrading plan set in advance · Form 144 notice 12 November 20251,245$71.75$89,329Form 4
    12 November 2025Wacksman JeremyChief Executive OfficerSaletrading plan set in advance · Form 144 notice 12 November 2025386$72.78$28,093Form 4
    12 November 2025Wacksman JeremyChief Executive OfficerSaletrading plan set in advance · Form 144 notice 12 November 2025165$73.63$12,148Form 4
    12 November 2025Hofmann JeremyChief Financial OfficerSaletrading plan set in advance · Form 144 notice 12 November 20254,217$70.82$298,631Form 4
    12 November 2025Hofmann JeremyChief Financial OfficerSaletrading plan set in advance · Form 144 notice 12 November 2025854$71.77$61,290Form 4
    12 November 2025Hofmann JeremyChief Financial OfficerSaletrading plan set in advance · Form 144 notice 12 November 2025275$72.77$20,010Form 4
    12 November 2025Hofmann JeremyChief Financial OfficerSaletrading plan set in advance · Form 144 notice 12 November 2025124$73.62$9,128Form 4
    12 November 2025Spaulding DanChief People OfficerSaletrading plan set in advance · Form 144 notice 12 November 20252,903$70.80$205,541Form 4
    12 November 2025Spaulding DanChief People OfficerSaletrading plan set in advance · Form 144 notice 12 November 2025622$71.71$44,602Form 4
    12 November 2025Spaulding DanChief People OfficerSaletrading plan set in advance · Form 144 notice 12 November 2025198$72.70$14,395Form 4
    12 November 2025Spaulding DanChief People OfficerSaletrading plan set in advance · Form 144 notice 12 November 202596$73.57$7,063Form 4
    12 November 2025Rock JenniferChief Accounting OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 20252,529$70.81$179,090Form 4
    12 November 2025Rock JenniferChief Accounting OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 2025519$71.73$37,228Form 4
    12 November 2025Rock JenniferChief Accounting OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 2025161$72.71$11,707Form 4
    12 November 2025Rock JenniferChief Accounting OfficerSaleafter a 15% fall over three months · 20% below its one-year high · Form 144 notice 12 November 202582$73.58$6,034Form 4
    10 November 2025Rock JenniferChief Accounting OfficerSaleafter a 8% fall over three months · 19% below its one-year high · Form 144 notice 10 November 20252,710$73.83$200,090Form 4
    A filing with several lines appears once per line.
    Read morePay taken in stock by the insider's own choice has the filing's footnote, word for word, in the note under it; for the others, hold the pointer on the type. An award filed at no price shows n/a.