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Wayfair Inc.: Q2 FY2026 earnings call

What management said about Q2 FY2026, from the documents filed with the SEC on 4 August 2026: press release. The quarter’s numbers.

Key takeaways

  • Net revenue up 7.5%: Net revenue was $3,519 million, up $246 million or 7.5% from $3,273 million a year earlier. Six-month net revenue was $6,450 million, up from $6,003 million. Source
  • Adjusted EBITDA rose to $242 million: Non-GAAP Adjusted EBITDA was $242 million, up from $205 million a year earlier. Six-month Adjusted EBITDA was $393 million, against $311 million. Source
  • U.S. revenue up 8.7%: U.S. net revenue was $3,125 million, up from $2,874 million. Six-month U.S. net revenue was $5,737 million, against $5,303 million a year earlier. Source
  • International revenue slightly down: International net revenue was $394 million, down from $399 million. The company reported constant-currency growth of (2.0)% for the segment. Source
  • Specialty and Perigold brands grew faster: Management said the specialty retail brands grew nearly 20% in the second quarter, and Perigold grew more than 35%. The release gives no brand revenue dollar figures. Source
  • Orders delivered up 6%: Orders delivered were 10.6 million, up from 10.0 million. Six-month orders delivered were 20.0 million, up from 19.1 million. Revenue is recognized when an order is delivered. Source
  • Free cash flow reached $301 million: Free cash flow was $301 million, against $230 million. Six-month free cash flow was $195 million, against $91 million. The release headline cites the highest free cash flow since the second quarter of 2020. Source

“Q2 marked another strong quarter of share capture and top line momentum”

Niraj Shah, CEO, co-founder and co-chairman, Wayfair

Results and growth drivers

  • Net revenue up 7.5%: Net revenue was $3,519 million, up $246 million or 7.5% from $3,273 million a year earlier. Six-month net revenue was $6,450 million, up from $6,003 million. Source
  • Adjusted EBITDA rose to $242 million: Non-GAAP Adjusted EBITDA was $242 million, up from $205 million a year earlier. Six-month Adjusted EBITDA was $393 million, against $311 million. Source
  • Net loss against prior-year profit: The company reported a net loss of $1 million, compared with net income of $15 million a year earlier. The six-month net loss was $106 million. Source
  • Adjusted diluted EPS reached $0.95: Non-GAAP Adjusted Diluted Earnings per Share was $0.95, up from $0.87. The six-month figure was $1.22, against $1.02. Diluted loss per share was $0.01. Source

Segments and regions

  • U.S. revenue up 8.7%: U.S. net revenue was $3,125 million, up from $2,874 million. Six-month U.S. net revenue was $5,737 million, against $5,303 million a year earlier. Source
  • International revenue slightly down: International net revenue was $394 million, down from $399 million. The company reported constant-currency growth of (2.0)% for the segment. Source
  • Segment Adjusted EBITDA by region: U.S. segment Adjusted EBITDA was $261 million, against $224 million. International segment Adjusted EBITDA was a loss of $19 million, the same as a year earlier. Source

“revenue growth in the US was the best we’ve seen in the entire post-COVID period”

Niraj Shah, CEO, co-founder and co-chairman, Wayfair

Products, brands and customers

  • Specialty and Perigold brands grew faster: Management said the specialty retail brands grew nearly 20% in the second quarter, and Perigold grew more than 35%. The release gives no brand revenue dollar figures. Source
  • Active customers rose to 21.7 million: Active customers were 21.7 million at June 30, 2026, up 3.3% year over year, as the count of customers buying in the prior twelve months grew. Source
  • Revenue per customer up 4.2%: LTM net revenue per active customer was $596 at June 30, 2026, up from $572 a year earlier, based on the trailing twelve-month measure the company defines. Source
  • Repeat and mobile shares moved: Repeat customers placed 80.2% of orders delivered, down from 80.7%. Mobile devices accounted for 64.1% of orders delivered, up from 62.9%. Source

Demand and order book

  • Orders delivered up 6%: Orders delivered were 10.6 million, up from 10.0 million. Six-month orders delivered were 20.0 million, up from 19.1 million. Revenue is recognized when an order is delivered. Source
  • Average order value rose to $332: Average order value was $332, against $328 a year earlier. The six-month average order value was $322, up from $315. Source
  • Orders per customer rose to 1.89: Orders per customer, measured on a last-twelve-months basis, was 1.89, compared with 1.86 a year earlier. In the first quarter it was 1.88. Source
  • Sequential growth best since 2020: Management said the sequential revenue growth in the second quarter was the largest for a second quarter since 2020, with order momentum cited as the driver. Source

Costs, margins and pricing

  • Gross margin essentially flat: Gross profit was $1,054 million, or 30.0% of net revenue, against 30.1% a year earlier. The six-month gross margin was 30.0%, against 30.3%. Source
  • Contribution margin up to 15.3%: Non-GAAP Contribution Profit was $539 million, up from $497 million, or 15.3% of net revenue against 15.2%. The six-month contribution margin was 15.2%, against 14.8%. Source
  • Advertising and merchant fees rose: Advertising expense was $392 million, against $372 million. Customer service and merchant fees were $128 million, against $121 million. Source
  • Adjusted EBITDA margin rose to 6.9%: Adjusted EBITDA margin was 6.9%, against 6.3% a year earlier. The six-month Adjusted EBITDA margin was 6.1%, against 5.2%. Source

Cash, capital and balance sheet

  • Free cash flow reached $301 million: Free cash flow was $301 million, against $230 million. Six-month free cash flow was $195 million, against $91 million. The release headline cites the highest free cash flow since the second quarter of 2020. Source
  • Capital expenditure rose to $59 million: Capital expenditure was $59 million in the quarter: $26 million for property and equipment and $33 million for site and software development, against $43 million. Source
  • Liquidity totaled $1.6 billion: Cash, cash equivalents and short-term investments were $1.1 billion, and total liquidity was $1.6 billion including the revolving credit facility, up from $1.5 billion at March 31. Source
  • Long-term debt declined to $2.8 billion: Long-term debt was $2,797 million at June 30, 2026, down from $3,233 million at December 31, 2025, and from $2,931 million at March 31, 2026. Source

Strategy and growth initiatives

  • Specialty and luxury brands emphasized: The CEO said the company expects ramping growth in the Wayfair brand, with outsized growth from the specialty and luxury brands complementing it. Source
  • Share spread held since last fall: Management said U.S. revenue growth was the best in the post-COVID period, with nearly 9% growth, continuing a high single-digit share spread held since last fall. Source
  • Acceleration expected as initiatives play out: The CEO said the company expects further acceleration as its numerous initiatives play out. No numeric target was given. Source

People and charges

  • No further material workforce charges expected: The company does not expect further material charges from the March 2025 workforce reduction. Restructuring and other charges were nil in the second quarter, against $9 million a year earlier. Source
  • Equity compensation charges declined: Equity-based compensation and related taxes were $72 million, against $101 million. The six-month amount was $143 million, against $169 million. Source
  • Prior-year restructuring charges higher: Restructuring and other charges were $24 million for the first six months of 2026, against $65 million a year earlier. The 2026 charge relates to a logistics facility lease termination. Source

Figures management reported

FigureReported
Average ticket Source$332 in Q2 2026, against $328 in Q2 2025
Traffic (orders delivered) Source10.6 million orders delivered in Q2 2026, up 6.0%
Gross margin Source30.0% in Q2 2026, against 30.1%
Inventory Source$84 million at June 30, 2026, against $71 million at December 31, 2025

Risks management discussed

  • Financial: Repurchases of 2028 Notes produced losses on debt extinguishment in the quarter and the six months. Source
  • Operational: The company recorded a $2 million impairment in connection with its decision to exit a U.S. customer service center. Source

Earlier plans management reported on

  • Not stated: Management said it continues a high single-digit share spread it has held since last fall. Source
  • Not stated: Management referred to the March 2025 workforce reduction and said no further material charges are expected. Source

Other quarters

Summarised with AI from the documents the company filed with the SEC. Every point is checked against the filing before it is shown: management’s own words word for word, figures against the line or table row they come from. A point that fails the check is left out. Source opens the filing at that line.