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Wayfair Inc. planned insider sales

In the last twelve months insiders at Wayfair Inc. filed 84 Form 144 notices of planned sales, 2.6 million shares worth $253.3 million at the time of filing, from 5 sellers. The latest, filed 20 October 2026: Tan Fiona (officer), 8,000 shares worth $920,000, planned for around 20 October 2026 through Fidelity Brokerage Services LLC.

FiledSellerRelationshipSharesValuePlanned saleSold, per Form 4BrokerHow acquiredFiling
20 October 2026Tan FionaOfficer8,000$920,00020 October 20268,000 shares from 20 October 2026Fidelity Brokerage Services LLCRestricted Stock VestingForm 144
15 October 2026Blotner JonOfficer546$60,06015 October 2026546 shares from 15 October 2026Fidelity Brokerage Services LLCRestricted Stock VestingForm 144
15 October 2026Shah NirajOfficer, Director117,000$13.0 million15 October 2026117,000 shares from 15 October 2026Fidelity Brokerage Services LLCFounders SharesForm 144
15 October 2026Conine StevenOfficer, Director117,000$13.0 million15 October 2026117,000 shares from 15 October 2026Fidelity Brokerage Services LLCFounders SharesForm 144
13 October 2026Conine StevenOfficer, Director6,000$625,32012 October 2026None on Form 4 yetFidelity Brokerage Services LLCFounders SharesForm 144
13 October 2026Shah NirajOfficer, Director6,000$625,32012 October 2026None on Form 4 yetFidelity Brokerage Services LLCFounders SharesForm 144
13 October 2026Shah NirajOfficer, Director69,000$7.3 million12 October 202669,000 shares from 12 October 2026Fidelity Brokerage Services LLCFounders SharesForm 144
13 October 2026Conine StevenOfficer, Director69,000$7.3 million12 October 202669,000 shares from 12 October 2026Fidelity Brokerage Services LLCFounders SharesForm 144
2 October 2026Blotner JonOfficer6,056$630,6112 October 20266,056 shares from 2 October 2026Fidelity Brokerage Services LLCRestricted Stock VestingForm 144
1 October 2026Tan FionaOfficer7,000$715,2601 October 20267,000 shares from 1 October 2026Fidelity Brokerage Services LLCRestricted Stock VestingForm 144
14 September 2026Shah NirajOfficer, Director1,000$100,00014 September 2026None on Form 4 yetFidelity Brokerage Services LLCFounders SharesForm 144
14 September 2026Conine StevenOfficer, Director1,000$100,00014 September 2026None on Form 4 yetFidelity Brokerage Services LLCFounders SharesForm 144
14 September 2026Shah NirajOfficer, Director69,000$7.1 million14 September 202669,000 shares from 14 September 2026Fidelity Brokerage Services LLCFounders SharesForm 144
14 September 2026Conine StevenOfficer, Director69,000$7.1 million14 September 202669,000 shares from 14 September 2026Fidelity Brokerage Services LLCFounders SharesForm 144
10 September 2026Conine StevenOfficer, Director5,000$490,40010 September 2026None on Form 4 yetFidelity Brokerage Services LLCFounders SharesForm 144
10 September 2026Shah NirajOfficer, Director5,000$490,40010 September 2026None on Form 4 yetFidelity Brokerage Services LLCFounders SharesForm 144
8 September 2026Blotner JonOfficer6,968$698,3338 September 20266,968 shares from 8 September 2026Fidelity Brokerage Services LLCRestricted Stock VestingForm 144
12 August 2026Conine StevenOfficer, Director69,000$7.1 million12 August 202669,000 shares from 12 August 2026Fidelity Brokerage Services LLCFounders SharesForm 144
12 August 2026Shah NirajOfficer, Director69,000$7.1 million12 August 202669,000 shares from 12 August 2026Fidelity Brokerage Services LLCFounders SharesForm 144
10 August 2026Shah NirajOfficer, Director6,000$636,00010 August 2026None on Form 4 yetFidelity Brokerage Services LLCFounders SharesForm 144
10 August 2026Conine StevenOfficer, Director6,000$636,00010 August 2026None on Form 4 yetFidelity Brokerage Services LLCFounders SharesForm 144
4 August 2026Conine StevenOfficer, Director6,000$669,7804 August 2026None on Form 4 yetFidelity Brokerage Services LLCFounders SharesForm 144
4 August 2026Shah NirajOfficer, Director6,000$669,7804 August 2026None on Form 4 yetFidelity Brokerage Services LLCFounders SharesForm 144
10 July 2026Conine StevenOfficer, Director5,000$455,95010 July 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
10 July 2026Shah NirajOfficer, Director5,000$455,95010 July 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
2 July 2026Blotner JonOfficer5,925$570,5182 July 20265,925 shares from 2 July 2026Fidelity Brokerage Services LLCRestricted Stock VestingForm 144
11 June 2026Shah NirajOfficer, Director1,000$75,00011 June 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
11 June 2026Conine StevenOfficer, Director1,000$75,00011 June 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
10 June 2026Conine StevenOfficer, Director4,000$278,08010 June 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
10 June 2026Shah NirajOfficer, Director4,000$278,08010 June 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
27 May 2026Conine StevenOfficer, Director1,000$75,00027 May 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
27 May 2026Shah NirajOfficer, Director1,000$75,00027 May 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
11 May 2026Conine StevenOfficer, Director4,000$263,84011 May 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
11 May 2026Shah NirajOfficer, Director4,000$263,84011 May 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
24 April 2026Shah NirajOfficer, Director6,137$482,49024 April 2026120,000 shares from 23 April 2026Fidelity Brokerage Services LLCFounders SharesForm 144
24 April 2026Conine StevenOfficer, Director7,139$560,78624 April 2026120,000 shares from 23 April 2026Fidelity Brokerage Services LLCFounders SharesForm 144
23 April 2026Conine StevenOfficer, Director112,861$8.7 million23 April 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
23 April 2026Shah NirajOfficer, Director113,863$8.8 million23 April 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
14 April 2026Shah NirajOfficer, Director1,000$75,00014 April 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
14 April 2026Conine StevenOfficer, Director1,000$75,00014 April 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
10 April 2026Conine StevenOfficer, Director4,000$295,04010 April 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
10 April 2026Shah NirajOfficer, Director4,000$295,04010 April 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
2 April 2026Blotner JonOfficer4,790$345,7902 April 20264,790 shares from 2 April 2026Fidelity Brokerage Services LLCRestricted Stock VestingForm 144
25 March 2026Conine StevenOfficer, Director10,394$817,64225 March 202612,081 shares from 24 March 2026Fidelity Brokerage Services LLCFounders SharesForm 144
25 March 2026Shah NirajOfficer, Director10,611$834,95925 March 202612,182 shares from 24 March 2026Fidelity Brokerage Services LLCFounders SharesForm 144
24 March 2026Conine StevenOfficer, Director1,687$130,14124 March 2026107,919 shares from 23 March 2026Fidelity Brokerage Services LLCFounders SharesForm 144
24 March 2026Shah NirajOfficer, Director1,571$130,14124 March 2026107,818 shares from 23 March 2026Fidelity Brokerage Services LLCFounders SharesForm 144
23 March 2026Shah NirajOfficer, Director107,818$8.3 million23 March 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
23 March 2026Conine StevenOfficer, Director107,919$8.3 million23 March 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
10 March 2026Shah NirajOfficer, Director5,000$375,60010 March 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
10 March 2026Conine StevenOfficer, Director5,000$375,60010 March 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
26 February 2026Conine StevenOfficer, Director26,950$2.1 million26 February 202626,950 shares from 26 February 2026Fidelity Brokerage Services LLCFounders SharesForm 144
26 February 2026Shah NirajOfficer, Director27,000$2.1 million26 February 202627,000 shares from 26 February 2026Fidelity Brokerage Services LLCFounders SharesForm 144
23 February 2026Shah NirajOfficer, Director93,000$6.9 million23 February 202693,000 shares from 23 February 2026Fidelity Brokerage Services LLCFounders SharesForm 144
23 February 2026Conine StevenOfficer, Director93,050$6.9 million23 February 202693,050 shares from 23 February 2026Fidelity Brokerage Services LLCFounders SharesForm 144
10 February 2026Shah NirajOfficer, Director5,000$462,75010 February 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
10 February 2026Conine StevenOfficer, Director5,000$462,75010 February 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
23 January 2026Conine StevenOfficer, Director150,000$16.3 million23 January 2026150,000 shares from 23 January 2026Fidelity Brokerage Services LLCFounders SharesForm 144
23 January 2026Shah NirajOfficer, Director150,000$16.3 million23 January 2026150,000 shares from 23 January 2026Fidelity Brokerage Services LLCFounders SharesForm 144
13 January 2026Tan FionaOfficer9,000$1.1 million13 January 20269,000 shares from 13 January 2026Fidelity Brokerage Services LLCRestricted Stock VestingForm 144
12 January 2026Shah NirajOfficer, Director6,000$686,28012 January 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
12 January 2026Conine StevenOfficer, Director6,000$686,28012 January 2026No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
5 January 2026Blotner JonOfficer4,997$528,8825 January 20264,997 shares from 5 January 2026Fidelity Brokerage Services LLCRestricted Stock VestingForm 144
2 January 2026Gulliver KateOfficer36,497$3.9 million2 January 202636,497 shares from 2 January 2026Fidelity Brokerage Services LLCRestricted Stock VestingForm 144
29 December 2025Shah NirajOfficer, Director30,000$3.1 million26 December 2025No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
29 December 2025Conine StevenOfficer, Director30,000$3.1 million26 December 2025No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
23 December 2025Conine StevenOfficer, Director120,000$12.0 million23 December 2025150,000 shares from 23 December 2025Fidelity Brokerage Services LLCFounders SharesForm 144
23 December 2025Shah NirajOfficer, Director120,000$12.0 million23 December 2025150,000 shares from 23 December 2025Fidelity Brokerage Services LLCFounders SharesForm 144
11 December 2025Conine StevenOfficer, Director1,000$100,00011 December 2025No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
11 December 2025Shah NirajOfficer, Director1,000$100,00011 December 2025No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
10 December 2025Conine StevenOfficer, Director5,000$470,50010 November 2025No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
10 December 2025Shah NirajOfficer, Director5,000$470,50010 December 2025No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
24 November 2025Shah NirajOfficer, Director150,000$15.9 million24 November 2025150,000 shares from 24 November 2025Fidelity Brokerage Services LLCFounders SharesForm 144
24 November 2025Conine StevenOfficer, Director150,000$15.9 million24 November 2025150,000 shares from 24 November 2025Fidelity Brokerage Services LLCFounders SharesForm 144
10 November 2025Blotner JonOfficer4,061$439,18910 November 20254,061 shares from 10 November 2025Fidelity Brokerage Services LLCRestricted Stock VestingForm 144
10 November 2025Tan FionaOfficer5,441$601,71510 November 20255,441 shares from 10 November 2025Fidelity Brokerage Services LLCRestricted Stock VestingForm 144
10 November 2025Shah NirajOfficer, Director6,000$647,64010 November 2025No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
10 November 2025Conine StevenOfficer, Director6,000$647,64010 November 2025No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
5 November 2025Tan FionaOfficer6,347$638,1275 November 20256,347 shares from 5 November 2025Fidelity Brokerage Services LLCRestricted Stock VestingForm 144
4 November 2025Gulliver KateOfficer9,612$982,3464 November 20259,612 shares from 4 November 2025Fidelity Brokerage Services LLCRestricted Stock VestingForm 144
28 October 2025Shah NirajOfficer, Director11,000$1.1 million28 October 2025No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
28 October 2025Conine StevenOfficer, Director11,000$1.1 million28 October 2025No matching Form 4 saleFidelity Brokerage Services LLCFounders SharesForm 144
28 October 2025Conine StevenOfficer, Director30,000$3.2 million28 October 202530,000 shares from 28 October 2025Fidelity Brokerage Services LLCFounders SharesForm 144
28 October 2025Shah NirajOfficer, Director30,000$3.2 million28 October 202530,000 shares from 28 October 2025Fidelity Brokerage Services LLCFounders SharesForm 144
A Form 144 is the notice an insider files with the SEC before selling restricted or control shares over the Rule 144 thresholds; it says what may be sold, not what was.
Read moreValue is the filer's own aggregate market value. Sold, per Form 4: the same seller's open-market sales on Form 4 from the notice's date to 90 days after, added up, as they appear on the insiders page; a holder who files no Form 4, such as some large holders, never shows one. What is a Form 144?