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Trade Desk, Inc. planned insider sales

In the last twelve months insiders at Trade Desk, Inc. filed 4 Form 144 notices of planned sales, 225,475 shares worth $5.5 million at the time of filing, from 4 sellers. The latest, filed 28 May 2026: Samantha Jacobson (director), 53,681 shares worth $1.1 million, planned for around 28 May 2026 through Morgan Stanley Smith Barney LLC Executive Financial Services.

FiledSellerRelationshipSharesValuePlanned saleSold, per Form 4BrokerHow acquiredFiling
28 May 2026Samantha JacobsonDirector53,681$1.1 million28 May 202653,681 shares from 28 May 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesEmployee Stock Purchase Plan; Restricted StockForm 144
11 May 2026Alexander KayyalOfficer, Director18,966$403,66511 May 2026No matching Form 4 saleMorgan Stanley Smith Barney LLC Executive Financial ServicesRestricted StockForm 144
5 March 2026Kathryn FalbergDirector35,158$1.1 million5 March 2026No matching Form 4 saleMorgan Stanley Smith Barney LLC Executive Financial ServicesRestricted StockForm 144
5 March 2026Kathryn FalbergAffiliate117,670$2.9 million5 March 2026152,828 shares from 5 March 2026J.P. Morgan Securities LLCPurchase by The Falberg-Predovich Family Trust; Purchase by The Kathryn E. Falberg Trust; RSA Awards received by Kathryn FalbergForm 144
A Form 144 is the notice an insider files with the SEC before selling restricted or control shares over the Rule 144 thresholds; it says what may be sold, not what was.
Read moreValue is the filer's own aggregate market value. Sold, per Form 4: the same seller's open-market sales on Form 4 from the notice's date to 90 days after, added up, as they appear on the insiders page; a holder who files no Form 4, such as some large holders, never shows one. What is a Form 144?