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SoFi Technologies, Inc. insider trading

In twelve months insiders at SoFi Technologies bought $2.5M and sold $11.7M on the open market; 17 of the 19 sales were under plans set months before.

Bought on the open market$2.5M7 purchases
Sold on the open market$11.7M19 sales
Sales set in advance17 of 19under Rule 10b5-1 plans
Pay taken in stockNone
New to this? How to read this page
  1. Insiders are the people who run the company: officers, directors and owners of 10% or more. They must report a trade on Form 4 within two business days.
  2. A purchase on the open market is the strongest sign: the insider spent their own money.
  3. A sale under a trading plan (Rule 10b5-1) says little: its dates were fixed months before. Sales outside a plan say more, but insiders sell for many reasons, such as taxes or a house.
  4. Grants, option exercises and shares held back for tax are left out.
  5. What is a Form 4? · Form 4 codes

What kind of trades

7 purchases worth $2.5M against 19 sales worth $11.7M; 17 of the sales were under plans set months before.

Purchasebought with their own money
Pay in stock, own choiceowed cash, chose shares
Sale outside a planthe insider picked the day
Sale under a plandates fixed months before
Says littlecompany plans, board pay, cash units
Bought
7 open market
Sold
217 under a plan

Every Form 4 line of the last twelve months, counted by kind. The grades come from the filing itself: whether the insider paid cash, whether a plan set the date, whether pay was taken in stock by choice.

Insider trades on the share price

last twelve months

26 marks over twelve months, each in its grade: solid for the stronger signs, hollow or grey for the ones that say little.

PurchasePay in stock, own choiceSale outside a planSale under a planSays little

The blue line is the daily close over twelve months. Each mark is one insider's trades on one day, on that day's price, sized by dollar value. Solid marks are the stronger signs; hollow and grey marks say little. Hover or tap a mark for who, how much and why.

Trades worth a closer look

A purchase stands out when two or more of these hold: a senior insider, several insiders buying within 90 days, a fall of 10% or more in the three months before, or over $1 million. A sale outside a plan is judged the same way. These are the Feed's rules.

Who traded

dollars, twelve months

7 insiders traded. The most: Rishel Jeremy, sale under a plan $6.2M.

One row per insider, sold to the left and bought to the right, split by grade: the paler part of a bar is the part that says little.

How it compares

every company on the site

Open-market sales, twelve months

Open-market purchases, twelve months

    The bar ranks every company on the site from the lowest on the left to the highest on the right, in three equal thirds; the small figures under it are the values where each third starts, and the black tick is the middle company. The orange dot is this company; the grey ticks are the other companies in its industry (hover or tap for names). A hatched block is companies tied at none.

    Every Form 4 line

    Purchase: bought on the open market with their own moneyTook pay in stock, own choice: owed cash, chose shares instead; a softer signSale: sold on the open market, not under a plan set in advanceSale, trading plan: under a Rule 10b5-1 plan set up months before, so the date was fixed in advanceGrey lines: plan purchases, pay in stock taken by the whole board or under a company plan, and units paid in cash; they say little about the insider's own view
    TradedInsiderRoleTypeSharesPriceValueFiling
    20 October 2026Keough KelliEVP, GBUL, SIPSSaletrading plan set in advance · Form 144 notice 21 September 202610,203$14.72$150,215Form 4
    21 September 2026Keough KelliEVP, GBUL, SIPSSaletrading plan set in advance · Form 144 notice 21 September 202610,203$16.99$173,310Form 4
    21 September 2026Rishel JeremyChief Technology OfficerSaletrading plan set in advance · Form 144 notice 21 September 202618,624$17.50$325,920Form 4
    20 August 2026Keough KelliEVP, GBUL, SIPSSaletrading plan set in advance · Form 144 notice 22 June 202611,286$18.00$203,184Form 4
    20 July 2026Keough KelliEVP, GBUL, SIPSSaletrading plan set in advance · Form 144 notice 22 June 202610,954$17.19$188,290Form 4
    22 June 2026Keough KelliEVP, GBUL, SIPSSaletrading plan set in advance · Form 144 notice 22 June 202610,954$17.35$190,058Form 4
    18 June 2026Lavet Robert SGeneral CounselSaleafter a 5% rise over three months · 44% below its one-year high · Form 144 notice 18 June 20261,188$17.55$20,845Form 4
    17 June 2026Rishel JeremyChief Technology OfficerSaletrading plan set in advance · Form 144 notice 17 June 2026102,123$17.78$1.8 millionForm 4
    16 June 2026Noto AnthonyChief Executive OfficerPurchaseafter a 2% rise over three months · 45% below its one-year high13,888$18.06$250,787Form 4
    20 May 2026Keough KelliEVP, GBUL, SIPSSaletrading plan set in advance · Form 144 notice 20 March 202610,037$15.53$155,921Form 4
    11 May 2026Noto AnthonyChief Executive OfficerPurchaseafter a 24% fall over three months · 50% below its one-year high15,545$16.00$248,781Form 4
    8 May 2026Noto AnthonyChief Executive OfficerPurchaseafter a 24% fall over three months · 51% below its one-year high15,878$15.73$249,769Form 4
    21 April 2026Keough KelliEVP, GBUL, SIPSSaletrading plan set in advance · Form 144 notice 20 March 20269,742$19.25$187,551Form 4
    20 March 2026Keough KelliEVP, GBUL, SIPSSaletrading plan set in advance · Form 144 notice 20 March 20269,742$16.94$165,066Form 4
    18 March 2026Rishel JeremyChief Technology OfficerSaletrading plan set in advance · Form 144 notice 18 March 202694,958$17.43$1.7 millionForm 4
    17 March 2026Noto AnthonyChief Executive OfficerPurchaseafter a 35% fall over three months · 46% below its one-year high28,900$17.32$500,516Form 4
    2 March 2026Noto AnthonyChief Executive OfficerPurchaseafter a 37% fall over three months · 43% below its one-year high56,000$17.88$1.0 millionForm 4
    20 February 2026Keough KelliEVP, GBUL, SIPSSaletrading plan set in advance · Form 144 notice 23 December 20259,755$18.87$184,118Form 4
    6 February 2026Freiberg Steven JDirectorSaleafter a 26% fall over three months · 35% below its one-year high · Form 144 notice 6 February 202694,225$20.31$1.9 millionForm 4
    6 February 2026Lavet Robert S, the Reporting Person is a beneficiary and trustee of the Robert S. Lavet TrustGeneral CounselPurchaseafter a 26% fall over three months · 35% below its one-year high5,000$21.04$105,220Form 4
    5 February 2026Schuppenhauer EricEVP GBUL BorrowPurchaseafter a 28% fall over three months · 40% below its one-year high5,000$19.93$99,650Form 4
    20 January 2026Keough KelliEVP, GBUL, SIPSSaletrading plan set in advance · Form 144 notice 23 December 20259,468$25.75$243,797Form 4
    23 December 2025Keough KelliEVP, GBUL, SIPSSaletrading plan set in advance · Form 144 notice 23 December 20259,468$27.14$256,948Form 4
    17 December 2025Rishel JeremyChief Technology OfficerSaletrading plan set in advance · Form 144 notice 17 December 202591,837$26.64$2.4 millionForm 4
    21 November 2025Pinto ArunChief Risk OfficerSaletrading plan set in advance · Form 144 notice 21 November 202546,132$24.76$1.1 millionForm 4
    20 November 2025Keough KelliEVP, GBUL, SIPSSaletrading plan set in advance10,340$26.43$273,296Form 4
    A filing with several lines appears once per line.
    Read morePay taken in stock by the insider's own choice has the filing's footnote, word for word, in the note under it; for the others, hold the pointer on the type. An award filed at no price shows n/a.