SharkNinja (SN) FY2025 results: revenue $6.4 billion, up 15.7% on the year

SharkNinja designs and sells small household appliances under two brands, Shark and Ninja. Its categories are cleaning appliances, cooking and beverage appliances, food preparation appliances, and beauty and home environment appliances. It has two operating segments, Domestic and International, which it reports together as one segment, and it operates in 38 markets. It does not manufacture any of its own products.

History and structure

SharkNinja, Inc. was incorporated in the Cayman Islands on May 17, 2023 as a wholly owned subsidiary of JS Global, a company listed on the Hong Kong Stock Exchange, to list the business on the New York Stock Exchange. On July 30, 2023 it separated from JS Global, which distributed its interest in SharkNinja Global SPV to its shareholders as a dividend of SharkNinja shares. In 2014 it changed its United Kingdom business from a distributor model to a direct operation, and in 2020 it began expanding from there across Europe, particularly in Germany and France.

Products and design

The filing states that it has entered 38 sub-categories, and in the past three years it entered outdoor ovens, carbonation, drinkware, wet and dry floor cleaning, carpet extraction, fans, coolers, frozen drink appliances, skincare, propane grills and fire pits. Its in-house product design team works across the United States, the United Kingdom and China, and it has over 700 engineering and design associates covering mechanical design, electronics, robotics, firmware, app and cloud, and industrial design. It tests products in laboratories, simulated homes, restaurants, beauty salons and homes, and it uses its own software to read consumer product reviews, an approach it calls always-on. Older products stay on sale at lower price points as newer ones arrive, such as the Ninja Mega Kitchen System from 2012 and the Shark Navigator Lift-Away from 2010.

Manufacturing

Third-party suppliers, primarily based in China, assemble its products, and it also works with suppliers in Vietnam, Malaysia, Thailand, Indonesia and Cambodia. Most of its products are dual-sourced, it has no long-term manufacturing contracts on which it is substantially dependent, and it typically requires purchase orders only 30 days before the cargo ready date. Its own employees inspect and test products before they leave the factory.

Customers

As of December 31, 2025 it worked with 36 retailers in the United States and over 180 globally, including Amazon, Costco and Walmart, and the filing states that it does not practice retail exclusivity. It is one of fewer than 30 vendors in the Amazon Global Vendor Management program. Its sales organization of over 300 employees has offices near major retailers and growth regions in Bentonville, Minneapolis, Toronto, Leeds, London, Munich and Paris. The company states that it expects sales to be highest in the third and fourth quarters because of holiday shipments.

Competition

The filing states that there is no single competitor across all of its categories and that most competitors sell at lower price points, with exceptions such as Dyson and Vitamix. Shark competes with brands including Dyson, Hoover and Bissell, and Ninja competes with brands including Vitamix, De'Longhi, Breville, Hamilton Beach and Cuisinart.

People

As of December 31, 2025 it had approximately 4,143 employees in approximately 13 countries and 31 offices.

From SharkNinja's annual report on Form 10-K for the year ended 31 December 2025. The filing

Written from the 10-K filed 2 March 2026: read the full 10-K.