RH planned insider sales
In the twelve months since 9 October 2025 insiders at RH filed 12 Form 144 notices of planned sales, 163,903 shares worth $26.4 million at the time of filing, from 3 sellers. The latest, filed 22 September 2026: The Mark S. Demilio Revocable Trust (director), 1,000 shares worth $132,000, planned for around 22 September 2026 through Morgan Stanley Smith Barney LLC Executive Financial Services.
| Filed | Seller | Relationship | Shares | Value | Planned sale | Broker | How acquired | Filing |
|---|---|---|---|---|---|---|---|---|
| 22 September 2026 | The Mark S. Demilio Revocable Trust | Director | 1,000 | $132,000 | 22 September 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Restricted Stock Vesting Under a Registered Plan | Form 144 |
| 10 July 2026 | The Mark S. Demilio Revocable Trust | Director | 2,445 | $411,826 | 10 July 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Restricted Stock Vesting Under a Registered Plan | Form 144 |
| 8 July 2026 | Gary Friedman | Officer, Director, 10% Stockholder | 48,238 | $7.7 million | 8 July 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Previously Exercised Options | Form 144 |
| 7 July 2026 | Gary Friedman | Officer, Director, 10% Stockholder | 7,693 | $1.3 million | 7 July 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Previously Exercised Options | Form 144 |
| 6 July 2026 | Gary Friedman | Officer, Director, 10% Stockholder | 69,069 | $11.7 million | 6 July 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Previously Exercised Options | Form 144 |
| 18 June 2026 | The Mark S. Demilio Revocable Trust | Director | 3,102 | $446,694 | 18 June 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Founder Stock; Previously Exercised Options; Restricted Stock Vesting Under a Registered Plan | Form 144 |
| 16 June 2026 | The Mark S. Demilio Revocable Trust | Director | 2,202 | $330,300 | 16 June 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Restricted Stock Vesting Under a Registered Plan | Form 144 |
| 17 March 2026 | Eri Chaya | Director, Officer | 25,000 | $3.3 million | 17 March 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Exercise of Stock Options | Form 144 |
| 14 January 2026 | The Mark S. Demilio Revocable Trust | Director | 2,254 | $495,880 | 14 January 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Previously Exercised Options; Restricted stock vesting under a registered plan | Form 144 |
| 13 January 2026 | The Mark S. Demilio Revocable Trust | Director | 2,000 | $440,200 | 13 January 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Restricted stock vesting under a registered plan | Form 144 |
| 31 December 2025 | The Mark S. Demilio Revocable Trust | Director | 400 | $72,068 | 31 December 2025 | Morgan Stanley Smith Barney LLC Executive Financial Services | Restricted stock vesting under a registered plan | Form 144 |
| 30 December 2025 | The Mark S. Demilio Revocable Trust | Director | 500 | $92,000 | 30 December 2025 | Morgan Stanley Smith Barney LLC Executive Financial Services | Restricted stock vesting under a registered plan | Form 144 |
A Form 144 is the notice an insider files with the SEC before selling restricted or control shares over the Rule 144 thresholds; it says what may be sold, not what was.
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Value is the filer's own aggregate market value. Whether the sale happened shows up later on Form 4, on the insiders page.Source
Form 144 filings on EDGAR for RH: the company's filing index, each notice read from its own XML.
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