greeksoup/ stock research

Reddit, Inc.: Q4 FY2025 earnings call

What management said about Q4 FY2025, from the documents filed with the SEC on 5 February 2026: press release, letter to shareholders. Guidance figures: 3 new. The quarter’s numbers.

Key takeaways

  • Advertising drove most of growth: Total fourth-quarter revenue was $726 million. Advertising revenue reached $690 million and other revenue was $36 million. Source
  • Daily and weekly users grew: Average daily unique users reached 121.4 million, up 19%. Weekly unique users reached 471.6 million, up 24%. Source
  • Ad growth from impressions and pricing: Advertising revenue growth came from higher impressions and pricing. Management said 11 of the top-15 industry verticals grew over 50%. Source
  • Adjusted EBITDA margin expanded: Adjusted EBITDA margin was 45.1%, against 36.1% a year earlier. Full-year margin was 38.4%, and year-over-year incremental margin was 58%. Source
  • Full-year free cash flow reached $684 million: Full-year operating cash flow was $691 million, and free cash flow margin was 31.1%. Source
  • Verified profiles launched for authenticity: Verified profiles for brands, individuals and professional contributors launched in Q4 to add transparency. Bot verification and labeling come next. Source

“We’re entering the next era of Reddit - defined by sharper execution, global expansion, and product innovation that puts real people and conversations at the center”

Steve Huffman, Reddit Co-Founder and CEO

Guidance

AreaPeriodFigureAgainst last quarter
Revenue Sourcefirst quarter of 2026$595 million to $605 millionNew
Adjusted EBITDA Sourcefirst quarter of 2026$210 million to $220 millionNew
Share repurchases Sourceno expiration dateup to $1 billion of Class A common stockNew

What changed from last quarter

  • New guidance: First-quarter 2026 revenue and Adjusted EBITDA ranges were given. The prior release gave fourth-quarter 2025 ranges. Source
  • New: A $1 billion share repurchase program was authorized. The prior release did not mention a repurchase program. Source
  • New: Reporting on logged-in and logged-out users is to be phased out later this year. Management cited onboarding work that blurs the line between the two states. Source
  • New: Maria Angelidou-Smith was named Chief Product Officer. Source
  • New: Verified profiles were launched in the fourth quarter for professional contributors, including individuals, businesses, journalists and celebrities. Source
  • New: Reddit Max, an AI-powered automated ad campaign type, moved into public beta. Source

Results and growth drivers

  • Advertising drove most of growth: Total fourth-quarter revenue was $726 million. Advertising revenue reached $690 million and other revenue was $36 million. Source
  • Full-year revenue passed $2.2 billion: Full-year advertising revenue was $2.1 billion, up 74%, and other revenue was $140 million, up 22%. Source
  • Full-year net income turned positive: Full-year net income was $530 million, with diluted EPS of $2.62, against a net loss of $484 million in 2024. Source

Segments and regions

  • U.S. revenue and ARPU rose: U.S. revenue was $583 million, up 68%, and U.S. ARPU was $10.79, up 53% year-over-year. Source
  • International users and revenue grew faster: International revenue was $142 million, up 78%. International DAUq grew 28% to 68.9 million, and International ARPU was $2.31, up 38%. Source
  • Full-year geographic revenue split: Full-year U.S. revenue was $1.79 billion, up 68%, and International revenue was $417 million, up 76%. Source

“To put it simply: more people than ever are coming to Reddit because Reddit is for everyone”

Steve Huffman, Co-Founder & Chief Executive Officer

Users and engagement

  • Daily and weekly users grew: Average daily unique users reached 121.4 million, up 19%. Weekly unique users reached 471.6 million, up 24%. Source
  • Logged-out users grew faster: Logged-in DAUq rose 10% and logged-out DAUq rose 27%. Management plans to phase out this split later this year. Source
  • Search usage reached more people: More than 80 million people searched directly on Reddit each week in Q4, up from 60 million a year earlier. Source
  • Onboarding and search named priorities: Management named new-user onboarding and integrating search interfaces as the two highest-priority areas of consumer product work. Source
  • Machine translation supports international growth: Machine translation covers 35 languages and is described as a top-of-funnel growth engine for international users. Source

Advertising products and monetization

  • Ad growth from impressions and pricing: Advertising revenue growth came from higher impressions and pricing. Management said 11 of the top-15 industry verticals grew over 50%. Source
  • Max campaigns cited in one case: A Brooks Running case study showed 26% higher click volume, 37% lower cost per click and 26% higher CTR versus standard campaigns, based on 17 split tests. Source
  • Max campaigns automate campaign settings: Max campaigns are AI-powered and designed to automate targeting, creative selection, placements and budget allocation with impression-level control. Source

“We have the right team, the right roadmap, and the right moment. Now it’s about execution”

Steve Huffman, Co-Founder & Chief Executive Officer

Costs, margins and pricing

  • Gross margin moved lower year-over-year: Fourth-quarter gross margin was 91.9%, against 92.6% a year earlier. Full-year gross margin was 91.2%, up 70 basis points. Source
  • Adjusted EBITDA margin expanded: Adjusted EBITDA margin was 45.1%, against 36.1% a year earlier. Full-year margin was 38.4%, and year-over-year incremental margin was 58%. Source
  • Operating expense levels in quarter: Fourth-quarter GAAP operating expenses were $435.1 million. Non-GAAP operating expenses, which exclude stock-based compensation and D&A, were $340.1 million. Source
  • Sales and marketing expense rose: Sales and marketing expense was $163.9 million, against $80.5 million a year earlier. Non-GAAP sales and marketing expense was $150.8 million. Source
  • Stock-based compensation declined: Stock-based compensation and related taxes were $91.1 million, against $97.3 million a year earlier. The full-year amount was $387.1 million. Source

Capital, cash and shareholder returns

  • Fourth-quarter free cash flow rose: Operating cash flow was $267 million, an improvement of $177 million. Free cash flow was $264 million, an improvement of $174 million. Source
  • Full-year free cash flow reached $684 million: Full-year operating cash flow was $691 million, and free cash flow margin was 31.1%. Source
  • Cash and securities balance: Cash, cash equivalents and marketable securities totaled $2.48 billion, including $953.6 million of cash and $1.52 billion of marketable securities. Source
  • Capital expenditures remained small: Fourth-quarter capital expenditures were $3.2 million. Full-year capital expenditures were $6.7 million, or 0.3% of revenue. Source
  • Share count held flat: Fully diluted shares were 206.1 million, unchanged from the prior quarter and down from the prior year. Source
  • Taxes paid on share settlement: Taxes paid on net share settlement of restricted stock units were $104.0 million for the full year, against $294.6 million in 2024. Source

Strategy, product and leadership

  • Verified profiles launched for authenticity: Verified profiles for brands, individuals and professional contributors launched in Q4 to add transparency. Bot verification and labeling come next. Source
  • Consumer priorities set for 2026: Management said the 2026 focus is a faster, more relevant and more accessible Reddit, with AI and machine learning improving feed relevancy. Source
  • Search unified with Reddit Answers: Unifying core search with Reddit Answers drove more search volume and queries per user. A pilot tests agentic search results that include media beyond text. Source
  • New Chief Product Officer named: Maria Angelidou-Smith joined as Chief Product Officer. Management said she is helping the company move faster and focus on high-impact areas. Source

Coming up, as management said on 5 February 2026

  • Bot verification and labeling updates: Management said updates on bot verification and labeling are expected in the coming weeks. Source
  • Search expansion to new languages: AI-powered search is to expand to new languages in 2026, with search results made more relevant and distinct. Source
  • Logged-in reporting phase-out: Management plans to phase out reporting on logged-in and logged-out users later this year. Source

Risks management discussed

  • External: Management said AI-generated content and bots could erode trust if users cannot distinguish real people from automated accounts. Source
  • Demand: Management said retention of new and casual users is a current focus after onboarding experiments, and that retention supports growth and monetization. Source
  • Operational: Management said it is raising the pace and quality of execution, starting with leadership changes. Source

Earlier plans management reported on

  • Ahead: Management said 2025 surpassed its bold targets and built momentum across the business. Source
  • Not stated: Management said it will share internal estimates for revenue and Adjusted EBITDA for the first quarter, a practice it also followed for the prior quarter. Source
  • Not stated: Management said the verified profiles launch will quickly move to bot verification and labeling next. Source

Other quarters

Summarised with AI from the documents the company filed with the SEC. Every point is checked against the filing before it is shown: management’s own words word for word, figures against the line or table row they come from. A point that fails the check is left out. Source opens the filing at that line.