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Lovesac Co. insider trading

In twelve months insiders at Lovesac bought $515K and sold $91.9K on the open market; the sale was not under a plan set in advance.

Bought on the open market$515K4 purchases
Sold on the open market$91.9K1 sale
Sales set in advanceNonethe insider chose the day
Pay taken in stock33 by own choice
New to this? How to read this page
  1. Insiders are the people who run the company: officers, directors and owners of 10% or more. They must report a trade on Form 4 within two business days.
  2. A purchase on the open market is the strongest sign: the insider spent their own money.
  3. A sale under a trading plan (Rule 10b5-1) says little: its dates were fixed months before. Sales outside a plan say more, but insiders sell for many reasons, such as taxes or a house.
  4. Grants, option exercises and shares held back for tax are left out.
  5. What is a Form 4? · Form 4 codes

What kind of trades

4 purchases worth $515K against 1 sale worth $91.9K; no sale was under a plan set in advance.

Purchasebought with their own money
Pay in stock, own choiceowed cash, chose shares
Sale outside a planthe insider picked the day
Sale under a plandates fixed months before
Says littlecompany plans, board pay, cash units
Bought
4 open market3 pay by choice
Sold
1 outside a plan

Every Form 4 line of the last twelve months, counted by kind. The grades come from the filing itself: whether the insider paid cash, whether a plan set the date, whether pay was taken in stock by choice.

Insider trades on the share price

last twelve months

8 marks over twelve months, each in its grade: solid for the stronger signs, hollow or grey for the ones that say little.

PurchasePay in stock, own choiceSale outside a planSale under a planSays little

The blue line is the daily close over twelve months. Each mark is one insider's trades on one day, on that day's price, sized by dollar value. Solid marks are the stronger signs; hollow and grey marks say little. Hover or tap a mark for who, how much and why.

Trades worth a closer look

A purchase stands out when two or more of these hold: a senior insider, several insiders buying within 90 days, a fall of 10% or more in the three months before, or over $1 million. A sale outside a plan is judged the same way. These are the Feed's rules.

Who traded

dollars, twelve months

4 insiders traded. The most: Heyer Andrew R, purchase $440K.

One row per insider, sold to the left and bought to the right, split by grade: the paler part of a bar is the part that says little.

How it compares

every company on the site

Open-market sales, twelve months

Open-market purchases, twelve months

    The bar ranks every company on the site from the lowest on the left to the highest on the right, in three equal thirds; the small figures under it are the values where each third starts, and the black tick is the middle company. The orange dot is this company; the grey ticks are the other companies in its industry (hover or tap for names). A hatched block is companies tied at none.

    Every Form 4 line

    Purchase: bought on the open market with their own moneyTook pay in stock, own choice: owed cash, chose shares instead; a softer signSale: sold on the open market, not under a plan set in advanceSale, trading plan: under a Rule 10b5-1 plan set up months before, so the date was fixed in advanceGrey lines: plan purchases, pay in stock taken by the whole board or under a company plan, and units paid in cash; they say little about the insider's own view
    TradedInsiderRoleTypeSharesPriceValueFiling
    17 July 2026Mehra VineetDirectorSaleafter a 3% rise over three months · 12% below its one-year high · Form 144 notice 16 July 20265,000$18.38$91,908Form 4
    22 June 2026Nelson Shawn DavidChief Executive OfficerPurchaseafter a 27% rise over three months · 33% below its one-year high1,830$13.64$24,961Form 4
    22 June 2026Fox MaryPresidentPurchaseafter a 27% rise over three months · 33% below its one-year high1,720$14.41$24,785Form 4
    18 June 2026Heyer Andrew RDirectorPurchaseafter a 35% rise over three months · 30% below its one-year high30,000$14.68$440,400Form 4
    9 June 2026Heyer Andrew RDirectorTook pay in stockown choice · Restricted Stock Units7,947n/an/aForm 4

    Took a retainer as 7,947 units instead of cash. The stock had risen 50% in the three months before. The same insider also bought shares on the open market on 18 June 2026.

    The filing's own wordsRepresents RSUs elected by the Reporting Person in lieu of the Reporting Person's cash retainer for service on the Issuer's board of directors for fiscal 2027, which vest on June 9, 2027.Form 4 footnote, as filed
    9 June 2026Martello Wan LingDirectorTook pay in stockown choice · Restricted Stock Units4,768n/an/aForm 4

    Took a retainer as 4,768 units instead of cash. The stock had risen 50% in the three months before.

    The filing's own wordsRepresents RSUs elected by the Reporting Person in lieu of the Reporting Person's cash retainer for service on the Issuer's board of directors for fiscal 2027, which vest on June 9, 2027.Form 4 footnote, as filed
    16 April 2026Nelson Shawn DavidChief Executive OfficerPurchaseafter a 6% rise over three months · 21% below its one-year high1,477$16.95$25,028Form 4
    25 November 2025Martello Wan LingDirectorTook pay in stockown choice · Restricted Stock Units3,055n/an/aForm 4

    Took a retainer as 3,055 units instead of cash. The stock had fallen 27% in the three months before.

    The filing's own wordsRepresents RSUs elected in lieu of the reporting person's cash retainer for service on the Issuer's board of directors, of which 100% are subject to vesting on November 25, 2026.Form 4 footnote, as filed
    A filing with several lines appears once per line.
    Read morePay taken in stock by the insider's own choice has the filing's footnote, word for word, in the note under it; for the others, hold the pointer on the type. An award filed at no price shows n/a.