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Stock research / United States / KO / Insiders

Coca-Cola Co. insider trading

In twelve months insiders at Coca-Cola bought nothing and sold $261M on the open market; 15 of the 42 sales were under plans set months before.

Bought on the open marketNonein twelve months
Sold on the open market$261M42 sales
Sales set in advance15 of 42under Rule 10b5-1 plans
Pay taken in stockNone
New to this? How to read this page
  1. Insiders are the people who run the company: officers, directors and owners of 10% or more. They must report a trade on Form 4 within two business days.
  2. A purchase on the open market is the strongest sign: the insider spent their own money.
  3. A sale under a trading plan (Rule 10b5-1) says little: its dates were fixed months before. Sales outside a plan say more, but insiders sell for many reasons, such as taxes or a house.
  4. Grants, option exercises and shares held back for tax are left out.
  5. What is a Form 4? · Form 4 codes

What kind of trades

Insiders only sold: 42 sales worth $261M, and 15 of them were under plans set months before, which say little.

Purchasebought with their own money
Pay in stock, own choiceowed cash, chose shares
Sale outside a planthe insider picked the day
Sale under a plandates fixed months before
Says littlecompany plans, board pay, cash units
Bought
none
Sold
27 outside a plan15 under a plan

Every Form 4 line of the last twelve months, counted by kind. The grades come from the filing itself: whether the insider paid cash, whether a plan set the date, whether pay was taken in stock by choice.

Insider trades on the share price

last twelve months

31 marks over twelve months, each in its grade: solid for the stronger signs, hollow or grey for the ones that say little.

PurchasePay in stock, own choiceSale outside a planSale under a planSays little

The blue line is the daily close over twelve months. Each mark is one insider's trades on one day, on that day's price, sized by dollar value. Solid marks are the stronger signs; hollow and grey marks say little. Hover or tap a mark for who, how much and why.

Trades worth a closer look

A purchase stands out when two or more of these hold: a senior insider, several insiders buying within 90 days, a fall of 10% or more in the three months before, or over $1 million. A sale outside a plan is judged the same way. These are the Feed's rules.

Who traded

dollars, twelve months

11 insiders traded. The most: Quincey James, sale outside a plan $35.6M; sale under a plan $109M.

One row per insider, sold to the left and bought to the right, split by grade: the paler part of a bar is the part that says little.

How it compares

every company on the site

Open-market sales, twelve months

Open-market purchases, twelve months

    The bar ranks every company on the site from the lowest on the left to the highest on the right, in three equal thirds; the small figures under it are the values where each third starts, and the black tick is the middle company. The orange dot is this company; the grey ticks are the other companies in its industry (hover or tap for names). A hatched block is companies tied at none.

    Every Form 4 line

    Purchase: bought on the open market with their own moneyTook pay in stock, own choice: owed cash, chose shares instead; a softer signSale: sold on the open market, not under a plan set in advanceSale, trading plan: under a Rule 10b5-1 plan set up months before, so the date was fixed in advanceGrey lines: plan purchases, pay in stock taken by the whole board or under a company plan, and units paid in cash; they say little about the insider's own view
    TradedInsiderRoleTypeSharesPriceValueFiling
    2 November 2026Perez Beatriz RExecutive Vice PresidentSaleafter a 10% rise over three months · at its one-year high · Form 144 notice 2 November 202630,681$94.84$2.9 millionForm 4
    2 November 2026Perez Beatriz RExecutive Vice PresidentSaleafter a 10% rise over three months · at its one-year high · Form 144 notice 2 November 202610,000$94.84$948,414Form 4
    2 November 2026Perez Beatriz RExecutive Vice PresidentSaleafter a 10% rise over three months · at its one-year high · Form 144 notice 2 November 202626,867$95.02$2.6 millionForm 4
    20 August 2026Pietracci BrunoInsiderSaleafter a 11% rise over three months · at its one-year high · Form 144 notice 20 August 202641,365$90.93$3.8 millionForm 4
    20 August 2026Pietracci BrunoInsiderSaleafter a 11% rise over three months · at its one-year high · Form 144 notice 20 August 202640,754$90.93$3.7 millionForm 4
    20 August 2026Pietracci BrunoInsiderSaleafter a 11% rise over three months · at its one-year high · Form 144 notice 20 August 202629,246$90.93$2.7 millionForm 4
    19 August 2026Quan NancyExecutive Vice PresidentSaleafter a 11% rise over three months · at its one-year high · Form 144 notice 19 August 202650,000$90.39$4.5 millionForm 4
    10 August 2026Ray SanketInsiderSaleafter a 10% rise over three months · 2% below its one-year high · Form 144 notice 10 August 20269,958$86.50$861,367Form 4
    6 August 2026Ortega LuisaInsiderSaleafter a 11% rise over three months · 2% below its one-year high · Form 144 notice 6 August 202619,772$86.67$1.7 millionForm 4
    6 August 2026Ortega LuisaInsiderSaleafter a 11% rise over three months · 2% below its one-year high · Form 144 notice 6 August 202635,983$86.55$3.1 millionForm 4
    31 July 2026Murphy JohnPresident and CFOSaleafter a 11% rise over three months · at its one-year high · Form 144 notice 31 July 2026152,483$87.31$13.3 millionForm 4
    29 July 2026Quincey JamesChairmanSaletrading plan set in advance · Form 144 notice 29 July 2026145,947$90.09$13.1 millionForm 4
    28 July 2026Quincey JamesChairmanSaletrading plan set in advance · Form 144 notice 29 July 2026381,140$90.04$34.3 millionForm 4
    28 July 2026Pietracci BrunoInsiderSaletrading plan set in advance · Form 144 notice 28 July 202635,393$89.60$3.2 millionForm 4
    28 July 2026Pietracci BrunoInsiderSaletrading plan set in advance · Form 144 notice 28 July 202640,334$89.69$3.6 millionForm 4
    10 June 2026Mann Jennifer KExecutive Vice PresidentSaletrading plan set in advance · Form 144 notice 10 June 202623,984$83.41$2.0 millionForm 4
    9 June 2026Mann Jennifer KExecutive Vice PresidentSaletrading plan set in advance · Form 144 notice 10 June 202618,830$80.75$1.5 millionForm 4
    9 June 2026Mann Jennifer KExecutive Vice PresidentSaletrading plan set in advance · Form 144 notice 10 June 202655,154$80.75$4.5 millionForm 4
    9 June 2026Mann Jennifer KExecutive Vice PresidentSaletrading plan set in advance · Form 144 notice 10 June 202626,016$80.75$2.1 millionForm 4
    8 June 2026Mann Jennifer KExecutive Vice PresidentSaletrading plan set in advance · Form 144 notice 9 June 202651,606$79.46$4.1 millionForm 4
    8 June 2026Mann Jennifer KExecutive Vice PresidentSaletrading plan set in advance · Form 144 notice 9 June 202648,394$79.46$3.8 millionForm 4
    5 June 2026Mann Jennifer KExecutive Vice PresidentSaletrading plan set in advance · Form 144 notice 5 June 202680,820$79.46$6.4 millionForm 4
    5 June 2026Mann Jennifer KExecutive Vice PresidentSaletrading plan set in advance · Form 144 notice 5 June 202619,180$79.46$1.5 millionForm 4
    5 June 2026Quincey JamesChairmanSaletrading plan set in advance · Form 144 notice 5 June 2026436,296$80.13$35.0 millionForm 4
    4 June 2026Quincey JamesChairmanSaletrading plan set in advance · Form 144 notice 5 June 20268,000$80.00$640,019Form 4
    15 May 2026Quan NancyExecutive Vice PresidentSaleafter a 3% rise over three months · at its one-year high · Form 144 notice 15 May 202631,625$80.93$2.6 millionForm 4
    7 May 2026Quincey JamesChairmanSaleafter a 0% fall over three months · 4% below its one-year high · Form 144 notice 7 May 2026200,000$78.90$15.8 millionForm 4
    9 March 2026Douglas Monica HowardExecutive Vice PresidentSaleafter a 11% rise over three months · 5% below its one-year high · Form 144 notice 9 March 202623,880$77.37$1.8 millionForm 4
    3 March 2026Quan NancyExecutive Vice PresidentSaleafter a 12% rise over three months · 3% below its one-year high · Form 144 notice 3 March 202623,556$79.50$1.9 millionForm 4
    3 March 2026Quincey JamesChairman and CEOSaleafter a 12% rise over three months · 3% below its one-year high · Form 144 notice 3 March 2026688$79.05$54,388Form 4
    3 March 2026Quincey JamesChairman and CEOSaleafter a 12% rise over three months · 3% below its one-year high · Form 144 notice 3 March 2026250,000$79.14$19.8 millionForm 4
    3 March 2026Pietracci BrunoInsiderSaleafter a 12% rise over three months · 3% below its one-year high · Form 144 notice 3 March 202628,765$79.41$2.3 millionForm 4
    2 March 2026Murphy JohnPresident and CFOSaleafter a 11% rise over three months · at its one-year high · Form 144 notice 2 March 202672,449$80.52$5.8 millionForm 4
    27 February 2026Perez Beatriz RExecutive Vice PresidentSaleafter a 12% rise over three months · at its one-year high · Form 144 notice 27 February 202621,326$81.00$1.7 millionForm 4
    26 February 2026Perez Beatriz RExecutive Vice PresidentSaleafter a 10% rise over three months · at its one-year high · Form 144 notice 27 February 202621,326$80.75$1.7 millionForm 4
    25 February 2026Perez Beatriz RExecutive Vice PresidentSaleafter a 10% rise over three months · at its one-year high · Form 144 notice 26 February 202615,000$80.60$1.2 millionForm 4
    25 February 2026Murphy JohnPresident and CFOSaleafter a 10% rise over three months · at its one-year high · Form 144 notice 25 February 202699,437$80.42$8.0 millionForm 4
    25 February 2026Douglas Monica HowardExecutive Vice PresidentSaleafter a 10% rise over three months · at its one-year high · Form 144 notice 25 February 202620,000$80.16$1.6 millionForm 4
    3 February 2026Quincey JamesChairman and CEOSaletrading plan set in advance · Form 144 notice 3 February 2026337,824$77.10$26.0 millionForm 4
    17 November 2025Quan NancyExecutive Vice PresidentSaleafter a 2% rise over three months · 4% below its one-year high · Form 144 notice 17 November 202531,625$71.17$2.3 millionForm 4
    14 November 2025Arroyo ManuelExecutive Vice PresidentSaleafter a 2% rise over three months · 4% below its one-year high · Form 144 notice 14 November 2025139,689$70.80$9.9 millionForm 4
    11 November 2025Braun HenriqueEVP & Chief Operating OfficerSaleafter a 1% rise over three months · 3% below its one-year high · Form 144 notice 12 November 202540,390$70.93$2.9 millionForm 4
    A filing with several lines appears once per line.
    Read morePay taken in stock by the insider's own choice has the filing's footnote, word for word, in the note under it; for the others, hold the pointer on the type. An award filed at no price shows n/a.