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Hertz Global Holdings, Inc.: Q4 FY2025 earnings call

What management said about Q4 FY2025, from the documents filed with the SEC on 26 February 2026: press release. Guidance figures: 2 kept. The quarter’s numbers.

Key takeaways

  • Revenue near prior-year level: Q4 revenue was $2,028 million against $2,040 million a year earlier, down 1%. Full-year revenue was $8,504 million, against $9,049 million in 2024. Source
  • Q4 adjusted EBITDA loss narrowed: Q4 Adjusted Corporate EBITDA was $(205) million against $(357) million a year earlier, a margin of (10)% against (18)%. Source
  • Depreciation per unit down 44%: Depreciation per unit per month was $330 in Q4, against $418, and $300 for the full year, against $534. Source
  • Pricing metrics improved through 2025: Revenue per unit and revenue per day improved sequentially through 2025. Management said that momentum has continued into Q1 2026. Source
  • External events cut EBITDA over $100M: Several external events reduced Q4 EBITDA by more than $100 million, which management described as transitory. Source
  • Back-to-Basics delivered first full year: Management said Hertz achieved a $2 billion improvement in profitability in its first full year under the Back-to-Basics strategy. Source

“Hertz sits on a stronger foundation today than we did one year ago,”

Gil West, Chief Executive Officer of Hertz

Guidance

AreaPeriodFigureAgainst last quarter
Depreciation per unit per month (DPU) SourceNorth Star target (2026)sub $300Kept
Total revenue per unit per month (RPU) SourceNorth Star targetover $1,500Kept
Direct operating expense per transaction day (DOE) SourceNorth Star targetlow $30s

What changed from last quarter

  • New guidance: Management gave a mid-single digit revenue growth expectation for Q1 2026. Source
  • Guidance kept: North Star targets for DPU and RPU are restated, with DOE added as a stated target. Source
  • New: Hertz has begun expanding retail and mobility capabilities across its platform. Source

Results and growth drivers

  • Revenue near prior-year level: Q4 revenue was $2,028 million against $2,040 million a year earlier, down 1%. Full-year revenue was $8,504 million, against $9,049 million in 2024. Source
  • Net loss narrowed sharply: Q4 net loss was $194 million against $479 million. Full-year net loss was $747 million against $2,862 million. Diluted loss per share was $(0.72) for Q4 and $(2.43) for the year. Source
  • Q4 adjusted EBITDA loss narrowed: Q4 Adjusted Corporate EBITDA was $(205) million against $(357) million a year earlier, a margin of (10)% against (18)%. Source
  • Full-year adjusted EBITDA up over $1 billion: Full-year Adjusted Corporate EBITDA was $(339) million against $(1,541) million in 2024. Management attributed the gain to revenue optimization, utilization and cost controls. Source
  • Two gains excluded from adjusted results: Full-year results include a $154 million legal settlement gain and $144 million of gains on non-vehicle asset sales, both excluded from Adjusted Corporate EBITDA. Source

Segments and regions

  • Americas revenue down, loss narrowed: Americas RAC Q4 revenue was $1,621 million, down 3%. Adjusted EBITDA was $(128) million against $(297) million, a margin of (8)%. Source
  • International revenue up, EBITDA near zero: International RAC Q4 revenue rose 10% to $407 million. Adjusted EBITDA was $(1) million against $1 million a year earlier. Source
  • Americas depreciation per unit fell: Americas depreciation per unit per month was $346 in Q4, against $458 a year earlier, down 24%. Source

“With a healthier fleet and improving residual performance, we are building from a position of strength and have begun to expand retail and mobility capabilities bolstering the Hertz platform.”

Gil West, Chief Executive Officer of Hertz

Costs, depreciation and margins

  • Direct operating cost per day fell: Adjusted direct operating expense per transaction day fell 6% year over year in Q4 and was $35.88 for the full year, against $36.45 in 2024. Source
  • Depreciation per unit down 44%: Depreciation per unit per month was $330 in Q4, against $418, and $300 for the full year, against $534. Source
  • Overhead and vehicle interest rose: Q4 selling, general and administrative expense was $251 million against $225 million, and full-year expense was $957 million against $819 million. Q4 vehicle interest was $155 million against $143 million. Source

Fleet and residual values

  • Residual values seen improving: Management said it sees signs that residual values are improving from the seasonal lows seen in Q4. Source
  • Model year 2025 cars sold retail: Model year 2025 vehicles were sold through Hertz Car Sales under the short-hold strategy, which also brought a richer, more optimized car-class mix to the fleet. Source
  • Fleet age at near-decade low: Average fleet age was less than ten months, the lowest in almost a decade. Source

“In the fourth quarter, we delivered measurable progress and our strongest year-over-year revenue performance in nearly two years, despite a complex environment.”

Gil West, Chief Executive Officer of Hertz

Demand, pricing and customers

  • Pricing metrics improved through 2025: Revenue per unit and revenue per day improved sequentially through 2025. Management said that momentum has continued into Q1 2026. Source
  • January revenue improved, trend continued: January revenue improved meaningfully year over year. February trended more positively, and March continued that trajectory. Source
  • Net Promoter Score rose nearly 50%: Net Promoter Score rose nearly 50% year over year, which management linked to gains in rental ease, fleet quality and service reliability. Source

Q4 transitory headwinds

  • External events cut EBITDA over $100M: Several external events reduced Q4 EBITDA by more than $100 million, which management described as transitory. Source
  • Core EBITDA in line with expectations: Excluding these items, management said core EBITDA production was in line with its expectations, reflecting revenue and cost initiatives. Source
  • Residual revision drove depreciation charge: A revised third-party residual forecast and softer seasonal wholesale pricing led to a non-cash depreciation charge of about $60 million in Q4. Source

Capital, cash and liquidity

  • Liquidity about $1.5 billion at year-end: Hertz ended Q4 with about $1.5 billion of liquidity and potential access to more than $1 billion of liquidity enhancements. Source
  • Adjusted free cash flow negative: Adjusted free cash flow was $(395) million in Q4 against $(332) million, and $(398) million for the full year against $(1,768) million. Source
  • Operating cash flow below 2024: Full-year net cash from operating activities was $1,625 million against $2,224 million. Q4 was $193 million against $414 million. Source
  • Net corporate leverage shown as NM: Net corporate leverage was not meaningful for 2025 on LTM Adjusted Corporate EBITDA of $(339) million, against (2.9)x for 2024. Source

Strategy and platform for growth

  • Back-to-Basics delivered first full year: Management said Hertz achieved a $2 billion improvement in profitability in its first full year under the Back-to-Basics strategy. Source
  • Retail and mobility value expected: Management said the Rent-A-Car, Service, Fleet and Mobility businesses could generate value beyond traditional rental. Source
  • Four-part platform for growth: The platform spans four strategic areas, each with unique potential to scale, according to management. Source

Coming up, as management said on 26 February 2026

  • Off-airport and mobility growth focus: Management said it remains focused on growing off-airport and mobility business and accelerating revenue growth while staying disciplined on costs. Source
  • Residual values expected to normalize: Management said it sees residual values normalizing for 2026. Source
  • Platform capabilities in development: Management plans to explore franchise growth in Rent-a-Car, pilot Service offerings, and expand Mobility channels and assets. Source

Figures management reported

FigureReported
Vehicle utilization Source78% in Q4; 81% for full year
Transaction days Source35,804 thousand
Total revenue per transaction day (RPD) Source$55.67
Total revenue per unit per month (RPU) Source$1,334
Depreciation per unit per month (DPU) Source$330
Adjusted DOE per transaction day Source$36.39
Average vehicles Source516,867
Average rentable vehicles Source498,120

Risks management discussed

  • Operational: Technology vendor outages and a higher-than-normal number of vehicles on recall affected Q4 operations. Source
  • External: A government shutdown and FAA flight cancellations affected Q4 rental activity. Source
  • Financial: A revised residual forecast and softer seasonal wholesale pricing can change depreciation, as seen in Q4. Source

Earlier plans management reported on

  • On track: Management said full-year DPU was in line with its North Star target, though above the quarterly target. Source
  • Met: Management said it completed fleet rotation and secured model year 2026 buys at target prices and volumes. Source
  • Not stated: The previous release said management anticipated keeping DPU below $300 throughout 2026. The current release does not restate this.

Other quarters

Summarised with AI from the documents the company filed with the SEC. Every point is checked against the filing before it is shown: management’s own words word for word, figures against the line or table row they come from. A point that fails the check is left out. Source opens the filing at that line.