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Hasbro, Inc.: Q4 FY2025 earnings call

What management said about Q4 FY2025, from the documents filed with the SEC on 10 February 2026: press release. Guidance figures: 4 new. The quarter’s numbers.

Key takeaways

  • Full-year revenue up 14%: Revenue rose 14% to $4,701.3 million, driven by 45% growth in Wizards of the Coast and Digital Gaming; Consumer Products fell 4% and Entertainment fell 4%. Source
  • Adjusted operating profit up 36%: Adjusted operating profit reached $1,140 million, up 36%, with an adjusted operating margin of 24.2%, up 3.9 points, on business mix and cost transformation. Source
  • Wizards and Digital Gaming profit up 59%: Segment operating profit rose 59% to $1,007 million, a 46.0% margin, which management linked to over-performance and favorable business mix. Source
  • MAGIC revenue up 59%: MAGIC: THE GATHERING revenue rose 59%, supported by Universes Beyond sets, backlist titles and Secret Lair. Source
  • Tariff-triggered goodwill impairment: A $1,021.9 million non-cash goodwill impairment in Consumer Products was recorded in Q2 2025, after an interim assessment triggered by tariffs. Source
  • Fourth quarter margin up 12 points: Fourth quarter adjusted operating profit was $315 million, with a 21.8% margin, about 12 points higher than last year. Source
  • 2026 revenue growth guided: For 2026, the company expects total Hasbro revenue to rise 3%-5% in constant currency. Source
  • 2026 margin and EBITDA ranges: The company expects a 24%-25% adjusted operating margin and adjusted EBITDA of $1.40 billion to $1.45 billion for 2026. Source
  • Momentum expected to carry into 2026: CEO Chris Cocks expects the momentum from 2025 to carry into 2026. Source

“We returned the company to growth, engaged one billion fans, secured new partnerships, and made progress in our evolution into a digital-first play and IP company.”

Chris Cocks, Chief Executive Officer of Hasbro

Guidance

AreaPeriodFigureAgainst last quarter
Total Hasbro revenue Sourcefull year 2026up 3%-5% in constant currencyNew
Adjusted operating margin Sourcefull year 202624%-25%New
Adjusted EBITDA Sourcefull year 2026$1.40 billion to $1.45 billionNew
Share repurchases Sourcenot statedup to $1.0 billionNew

What changed from last quarter

  • New guidance: Full-year 2026 guidance issued for total revenue, adjusted operating margin and adjusted EBITDA. Source
  • New: Board authorized a new share repurchase program of up to $1.0 billion, replacing the 2018 authorization. Source

Full-year results and profit

  • Full-year revenue up 14%: Revenue rose 14% to $4,701.3 million, driven by 45% growth in Wizards of the Coast and Digital Gaming; Consumer Products fell 4% and Entertainment fell 4%. Source
  • Reported operating profit after impairment: Operating profit was $11 million, a 0.2% margin, after the second-quarter goodwill impairment; reported net loss was $2.30 per diluted share. Source
  • Adjusted operating profit up 36%: Adjusted operating profit reached $1,140 million, up 36%, with an adjusted operating margin of 24.2%, up 3.9 points, on business mix and cost transformation. Source
  • Adjusted EBITDA ahead of guidance: Adjusted EBITDA was $1.36 billion and EBITDA was $197 million; management described the results as ahead of guidance. Source
  • Fourth quarter revenue up 31%: Fourth quarter revenue was $1,445.9 million; Wizards and Digital Gaming rose 86% and Consumer Products rose 7%, while Entertainment fell 5%. Source

Segment results

  • Wizards and Digital Gaming profit up 59%: Segment operating profit rose 59% to $1,007 million, a 46.0% margin, which management linked to over-performance and favorable business mix. Source
  • Consumer Products revenue down 4%: Consumer Products revenue fell 4% to $2,437.6 million; management said the decline was better than expected and reflected shifts in retail order timing. Source
  • Entertainment margin down on lower revenue: Entertainment revenue fell 4% to $76.8 million; adjusted operating margin was 51.4%, down from the prior year on lower revenues. Source

“Wizards was a standout, anchored by record MAGIC revenue,”

Gina Goetter, Chief Financial Officer and Chief Operating Officer of Hasbro

Products, franchises and regions

  • MAGIC revenue up 59%: MAGIC: THE GATHERING revenue rose 59%, supported by Universes Beyond sets, backlist titles and Secret Lair. Source
  • Monopoly Go contributed $168 million: Digital and Licensed Gaming rose 6% for the full year, with Monopoly Go! contributing $168 million. Source
  • Consumer Products brand growth: Growth was reported for PEPPA PIG, HASBRO GAMING, TRANSFORMERS, Marvel and Beyblade within Consumer Products. Source
  • Consumer Products regional revenue mix: Full-year Consumer Products revenue fell in North America (-5%), Asia Pacific (-13%) and Latin America (-18%) and rose in Europe (+9%). Source

Costs, margins and impairment

  • Tariff-triggered goodwill impairment: A $1,021.9 million non-cash goodwill impairment in Consumer Products was recorded in Q2 2025, after an interim assessment triggered by tariffs. Source
  • Fourth quarter margin up 12 points: Fourth quarter adjusted operating profit was $315 million, with a 21.8% margin, about 12 points higher than last year. Source
  • Business mix lifted adjusted earnings: Fourth quarter adjusted earnings were $1.51 per diluted share, which management attributed to favorable business mix and improved profitability. Source

“We expect that momentum to carry into 2026.”

Chris Cocks, Chief Executive Officer of Hasbro

Cash flow and shareholder returns

  • Operating cash flow rose to $893 million: Operating cash flow was $893 million against $847 million a year earlier, which management linked to improved profitability. Source
  • Dividends and debt reduction: The company returned $393 million to shareholders through dividends and spent $225 million on debt reduction through bond repurchases and prefunding maturities. Source
  • Property and software spending: Cash additions were $63.3 million to property, plant and equipment and $135.0 million to software development for the year. Source

Strategy and investment

  • Franchise-first approach to IP: The company describes a franchise-first approach that unlocks value from new and legacy IP, including MAGIC: THE GATHERING and DUNGEONS & DRAGONS. Source
  • Capital priorities for 2026: Stated 2026 capital priorities are investing in the core business, returning cash to shareholders and continuing to pay down debt. Source
  • Digital-first transition under way: Management said the company made progress in its evolution into a digital-first play and IP company during 2025. Source

2026 guidance and non-GAAP basis

  • 2026 revenue growth guided: For 2026, the company expects total Hasbro revenue to rise 3%-5% in constant currency. Source
  • 2026 margin and EBITDA ranges: The company expects a 24%-25% adjusted operating margin and adjusted EBITDA of $1.40 billion to $1.45 billion for 2026. Source
  • Forward margin and EBITDA not reconciled: The company said it cannot reconcile forward adjusted operating margin and adjusted EBITDA to GAAP, because it cannot predict discrete items such as cost-savings charges. Source

Leadership remarks on the year

  • Wizards and MAGIC credited for year: Gina Goetter, CFO and COO, credited Wizards and MAGIC revenue for the year's results. Source
  • Momentum expected to carry into 2026: CEO Chris Cocks expects the momentum from 2025 to carry into 2026. Source
  • Balancing investment and shareholder returns: Goetter said the company will balance investment in the business with shareholder returns. Source

Coming up, as management said on 10 February 2026

  • Quarterly dividend payable March 4: $0.70 per common share cash dividend, payable March 4, 2026, to holders of record on February 18, 2026. Source

Figures management reported

FigureReported
MAGIC: THE GATHERING revenue, full year Source$1,720.1 million, up 59% from $1,078.6 million
Hasbro Total Gaming revenue, full year Source$2,788.2 million, up 33% from $2,092.1 million
Fans reached annually Sourcemore than 1 billion

Risks management discussed

  • External: Tariff costs were cited as a reason Consumer Products adjusted operating profit fell 26%. Source
  • Demand: Entertainment revenue decline was attributed to lower digital and advertising revenue. Source

Earlier plans management reported on

  • Ahead: Management said the company achieved its debt targets ahead of schedule, after spending $225 million on debt reduction. Source
  • Ahead: Management described 2025 Adjusted EBITDA of $1.36 billion as ahead of guidance. Source
  • Ahead: Management described the Wizards of the Coast and Digital Gaming result as over-performance. Source

Other quarters

Summarised with AI from the documents the company filed with the SEC. Every point is checked against the filing before it is shown: management’s own words word for word, figures against the line or table row they come from. A point that fails the check is left out. Source opens the filing at that line.