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My Personal CFO, LLC

CIK 1916366 · latest 13F filed 14 October 2026 · Read the filing on EDGAR

My Personal CFO, LLC reported 94 US-listed holdings worth $278.8 million in its 13F for the quarter ended 30 September 2026, filed 14 October 2026. Its largest: VG Totl STK Vprs (15.4%), Microsoft Corp. (7.7%) and Dimensional ETF Trust (6.8%). Against the quarter before, it opened 6 positions, added to 38, trimmed 24 and sold out of 3.

Reported holdings$278.8M+8.8% on Q2 2026
Positions94+3 on Q2 2026
The largest ten58.1%of its reported holdings
Latest 13FQ3 2026filed 14 October 2026
Where the money is
Added toTrimmed
VTI15.4%MSFT7.7%DFAI6.8%AVUS5.2%AAPL4.9%OKTA4.3%QQQ3.9%DFAU3.6%TFLR3.5%SPY2.8%SCZ2.3%VYMI2.0%DVY1.5%80 more34.8%

The 14 largest of its 94 positions, each sized by its share of the reported holdings, coloured by the change in shares against Q2 2026.

Reported holdings, quarter by quarter
Q3 2024: $182.4 million in 88 positions$182MQ3 24Q4 2024: $195.0 million in 88 positions$195MQ4 24Q1 2025: $198.5 million in 87 positions$199MQ1 25Q2 2025: $220.0 million in 92 positions$220MQ2 25Q3 2025: $258.2 million in 94 positions$258MQ3 25Q4 2025: $239.7 million in 93 positions$240MQ4 25Q1 2026: $228.4 million in 88 positions$228MQ1 26Q2 2026: $256.2 million in 91 positions$256MQ2 26Q3 2026: $278.8 million in 94 positions$279MQ3 26

What the fund reported holding at each quarter's end; hover a bar for the number of positions

What its reported holdings returned

Held through each quarter, the holdings it reported returned +35.7% over the 8 quarters to 30 September 2026, against +32.9% for the S&P 500.

Its reported holdingsThe S&P 500
100110120130140Q3 24Q4 24Q1 25Q2 25Q3 25Q4 25Q1 26Q2 26Q3 26Its holdings +35.7%S&P 500 +32.9%

Not the fund's own return: each 13F's holdings are kept unchanged until the next one, so trades inside a quarter, dividends, cash and fees are left out. A rough guide to how its picks have done over time.

What it did on the quarter

Opened 6Added 38Held 26Trimmed 24Sold out 3
Opened: 6Added: 38Held: 26Trimmed: 24Sold out: 3

Its positions against its 13F for the quarter to 30 June 2026; a change under 0.1% of a position counts as held

Opened 6

  1. Alphabet Inc. GOOG$755,421
  2. J P Morgan Exchange Traded F JEPI$532,966
  3. Ebay Inc. EBAY$432,260
  4. SPDR S&P Dividend ETF SDY$410,144
  5. ExxonMobil Holdings Corp. XOM$364,886
  6. Select Sector SPDR Trust XLE$230,616

Added to 38

  1. Dimensional ETF Trust DFAI+72,606 shares · +19%
  2. VG Totl STK Vprs VTI+7,466 shares · +7%
  3. Vanguard ETF VYMI+22,852 shares · +69%
  4. Schwab Strategic Trust SCHD+39,245 shares · +58%
  5. Dimensional ETF Trust DFAU+22,347 shares · +13%
  6. T Rowe Price ETF Inc. TFLR+11,983 shares · +7%
  7. Vanguard Real Estate ETF VNQ+4,999 shares · +15%
  8. Vanguard Ftse Emerging Markets VWO+6,305 shares · +23%

and 30 more in the table below

Trimmed 24

  1. Microsoft Corp. MSFT-10,368 shares · -20%
  2. Okta, Inc. OKTA-10,074 shares · -15%
  3. Innovator Etfs Trust BNOV-9,000 shares · -15%
  4. Innovator Etfs Trust NJAN-4,000 shares · -11%
  5. Innovator Etfs Trust IJAN-5,000 shares · -9%
  6. JPMorgan Chase Finl Co. LLC AMJB-3,441 shares · -6%
  7. Innovator Etfs Trust BFEB-1,895 shares · -3%
  8. Advanced Micro Devices Inc. AMD-130 shares · -2%

and 16 more in the table below

Sold out of 3

  1. ExxonMobil Holdings Corp. XOM$295,315 last quarter
  2. Stagwell Inc. STGW$275,170 last quarter
  3. iShares Trust IEI$246,175 last quarter

What it holds

CompanySharesValueOf its bookChange in shares
VG Totl STK Vprs VTI114.7K$42.9 million15.39%+7.5K
Microsoft Corp. MSFT41.7K$21.4 million7.67%-10.4K
Dimensional ETF Trust DFAI459.2K$19.0 million6.82%+72.6K
American Centy ETF Trust AVUS112.8K$14.5 million5.18%+2.4K
Apple Inc. AAPL40.9K$13.6 million4.88%+177
Okta, Inc. OKTA57.6K$12.0 million4.32%-10.1K
Invesco QQQ Trust QQQ14.6K$10.8 million3.87%+182
Dimensional ETF Trust DFAU194.2K$10.2 million3.65%+22.3K
T Rowe Price ETF Inc. TFLR195.2K$9.9 million3.54%+12.0K
SPDR S&P 500 SPY10.2K$7.8 million2.78%+156
iShares Trust SCZ74.9K$6.3 million2.27%+2.0K
Vanguard ETF VYMI56.0K$5.7 million2.03%+22.9K
iShares Select Dividend ETF DVY27.1K$4.1 million1.48%-415
Innovator Etfs Trust BFEB70.6K$3.8 million1.37%-1.9K
Innovator Etfs Trust BAPR68.3K$3.7 million1.34%no change
Vanguard World FD VDE21.2K$3.6 million1.31%-308
Vanguard Real Estate ETF VNQ39.2K$3.5 million1.26%+5.0K
Schwab Strategic Trust SCHD107.1K$3.5 million1.25%+39.2K
Innovator Etfs Trust BDEC63.4K$3.5 million1.24%-456
Advanced Micro Devices Inc. AMD5.3K$3.2 million1.15%-130
NVIDIA Corp. NVDA13.7K$3.1 million1.12%+722
Berkshire Hathaway Inc. Class B BRKB5.8K$2.9 million1.04%+83
Vanguard Mid Cap Index ETF VO36.3K$2.8 million1.02%-790
iShares Trust IQLT54.8K$2.7 million0.97%-764
Vanguard Whitehall FDS VYM17.4K$2.7 million0.97%+603
SPDR Ser Trust SPYM29.7K$2.7 million0.95%no change
Vanguard S&P 500 VOO3.6K$2.5 million0.91%+10
Innovator Etfs Trust BJAN41.9K$2.5 million0.91%-9
Innovator Etfs Trust BNOV49.9K$2.4 million0.88%-9.0K
Applied Materials Inc. AMAT4.8K$2.4 million0.87%+11
Innovator Etfs Trust BMAR38.2K$2.3 million0.81%-200
iShares Core S&P 500 ETF IVV2.9K$2.2 million0.80%-95
Innovator U.s. Equity Buffer ETF - July BJUL39.5K$2.2 million0.78%-305
iShares Trust ITOT12.3K$2.0 million0.73%no change
JPMorgan Chase Finl Co. LLC AMJB58.6K$2.0 million0.73%-3.4K
Vanguard Ftse Emerging Markets VWO33.6K$2.0 million0.71%+6.3K
Innovator Etfs Trust IJAN51.6K$2.0 million0.71%-5.0K
Innovator Etfs Trust NJAN32.0K$1.9 million0.70%-4.0K
Amazon.com Inc. AMZN7.8K$1.9 million0.69%-41
Innovator Etfs Trust BSEP23.6K$1.3 million0.46%-30
Vanguard World FD ESGV8.7K$1.2 million0.42%no change
Johnson & Johnson JNJ4.3K$1.1 million0.41%+105
iShares Trust IYH16.0K$1.1 million0.41%no change
Innovator U.s. Equity Buffer ETF - October BOCT20.4K$1.1 million0.40%+1.1K
Innovator Etfs Trust EJAN27.0K$1.0 million0.36%no change
Technology Select Sector SPDR ETF XLK5.1K$992,4780.36%+1.5K
Innovator Etfs Trust BJUN19.1K$947,8940.34%no change
JPMorgan Chase & Co. JPM2.9K$947,1660.34%+133
Vanguard Total Bond Market ETF BND13.0K$912,4440.33%+2.0K
Schwab Strategic Trust SCHF28.9K$792,7980.28%no change
Alphabet Inc. GOOG2.2K$755,4210.27%new
Vanguard World FD VGT6.0K$752,8190.27%+3
Dimensional ETF Trust DFUS8.7K$723,5400.26%+2.6K
iShares Core MSCI Eafe ETF IEFA7.4K$715,4110.26%no change
iShares Trust IBB3.2K$682,1170.24%no change
Vanguard Ftse Developed Markets VEA9.1K$641,2410.23%+1.1K
Innovator Etfs Trust BMAY13.0K$629,4950.23%no change
iShares Core S&P Mid-Cap ETF IJH8.5K$614,8340.22%+1.4K
Agilent Technologies, Inc. A3.5K$606,3590.22%+8
Vanguard Small Cap ETF VB2.1K$595,4790.21%+2
J P Morgan Exchange Traded F JEPI9.5K$532,9660.19%new
iShares Trust IWR4.8K$507,9400.18%-649
Innovator Etfs Trust PJAN10.0K$507,2000.18%no change
Vanguard BD Index FDS BSV6.5K$499,2970.18%-984
Vanguard Large Cap ETF VV1.4K$489,2580.18%no change
UnitedHealth Group Inc. UNH1.3K$465,8250.17%+46
Select Sector SPDR Trust XLV2.8K$464,8480.17%+294
Alphabet Inc. GOOGL1.3K$459,0730.16%+159
Innovator Etfs Trust KAPR11.1K$436,8050.16%no change
Vanguard Scottsdale FDS VONG3.4K$435,9370.16%-81
Ebay Inc. EBAY4.1K$432,2600.16%new
SPDR S&P Dividend ETF SDY2.8K$410,1440.15%new
Vanguard Short Term Government VGSH6.5K$375,5010.13%-196
Vanguard Specialized Funds VIG1.6K$369,7930.13%no change
ExxonMobil Holdings Corp. XOM2.2K$364,8860.13%new
Vanguard Growth ETF VUG4.0K$364,8420.13%no change
Vanguard Small Cap Value ETF VBR1.5K$348,1930.12%+3
Caterpillar Inc. CAT428$347,0180.12%+26
Meta Platforms, Inc. META476$345,2420.12%+107
iShares Core MSCI Emerging Mark IEMG4.2K$343,5450.12%no change
Goldman Sachs Group Inc. GS354$318,7270.11%+45
iShares Trust EFG2.4K$293,2240.11%no change
Bank of America Corp. BAC5.4K$291,6360.10%+12
Innovator Etfs Trust BAUG5.0K$279,1230.10%-91
iShares Trust SOXX489$278,1300.10%no change
Teradyne, Inc. TER691$277,0290.10%+13
Vanguard Star FDS VXUS3.2K$270,1930.10%+129
Plumas Bancorp PLBC4.2K$259,3030.09%no change
Taiwan Semiconductor Manufacturing Company Limited TSM560$255,4660.09%no change
Intel Corp. INTC2.0K$238,9020.09%+12
Home Depot, Inc. HD834$237,2650.09%no change
Select Sector SPDR Trust XLE3.8K$230,6160.08%new
SPDR Ser Trust SPMD3.6K$228,6460.08%-601
SPDR Ser Trust FLRN7.0K$215,8800.08%no change
Every US-listed position in the fund's 13F for the quarter ended 30 September 2026, by the value it reported.
Read moreChange is shares against its 13F for the quarter before; the 3 it sold out of are in the box above.