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GEN Financial Management, INC.

CIK 2032497 · latest 13F filed 13 October 2026 · Read the filing on EDGAR

GEN Financial Management, INC. reported 56 US-listed holdings worth $185.0 million in its 13F for the quarter ended 30 September 2026, filed 13 October 2026. Its largest: Schwab US Large Cap (15.0%), Vanguard Specialized Funds (14.5%) and Vanguard Intl Div Apprec ETF (10.5%). Against the quarter before, it opened 18 positions, added to 18, trimmed 10 and sold out of 3.

Reported holdings$185.0M+11.5% on Q2 2026
Positions56+15 on Q2 2026
The largest ten77.3%of its reported holdings
Latest 13FQ3 2026filed 13 October 2026
Where the money is
OpenedAdded toHeldTrimmed
SCHX15.0%VIG14.5%VIGI10.5%FSMD7.7%VGSH7.3%COWZ7.2%DFIS6.1%VCRB4.8%JFLX2.7%DFAR1.6%SLYG1.5%MDYG1.4%BND1.3%VOOG1.2%42 more17.3%

The 14 largest of its 56 positions, each sized by its share of the reported holdings, coloured by the change in shares against Q2 2026.

Reported holdings, quarter by quarter
Q4 2024: $154.1 million in 56 positions$154MQ4 24Q1 2025: $147.6 million in 51 positions$148MQ1 25Q2 2025: $122.3 million in 44 positions$122MQ2 25Q3 2025: $116.0 million in 44 positions$116MQ3 25Q4 2025: $158.8 million in 47 positions$159MQ4 25Q1 2026: $161.5 million in 51 positions$162MQ1 26Q2 2026: $165.9 million in 41 positions$166MQ2 26Q3 2026: $185.0 million in 56 positions$185MQ3 26

What the fund reported holding at each quarter's end; hover a bar for the number of positions

What its reported holdings returned

Held through each quarter, the holdings it reported returned +18.4% over the 7 quarters to 30 September 2026, against +30.1% for the S&P 500.

Its reported holdingsThe S&P 500
100110120130Q4 24Q1 25Q2 25Q3 25Q4 25Q1 26Q2 26Q3 26Its holdings +18.4%S&P 500 +30.1%

Not the fund's own return: each 13F's holdings are kept unchanged until the next one, so trades inside a quarter, dividends, cash and fees are left out. A rough guide to how its picks have done over time.

What it did on the quarter

Opened 18Added 18Held 10Trimmed 10Sold out 3
Opened: 18Added: 18Held: 10Trimmed: 10Sold out: 3

Its positions against its 13F for the quarter to 30 June 2026; a change under 0.1% of a position counts as held

Opened 18

  1. Dfa Invt Dimensions Group in DFAR$3.0 million
  2. Vanguard Total Bond Market ETF BND$2.4 million
  3. Dimensional ETF Trust DFLV$1.9 million
  4. Dimensional ETF Trust DFIC$1.7 million
  5. Dfa Invt Dimensions Group in DUHP$1.2 million
  6. Dimensional ETF Trust DFCF$1.1 million
  7. DFA US Small Cap Value ETF DFSV$972,497
  8. Vanguard Ftse Emerging Markets VWO$682,065

and 10 more in the table below

Added to 18

  1. JPMorgan Flexible Debt ETF JFLX+91,950 shares · +1088%
  2. Vanguard Small Cap Growth ETF VBK+1,505 shares · +121%
  3. Capital Southwest Corp. CSWC+17,500 shares · +66%
  4. Vanguard Short Term Government VGSH+6,633 shares · +3%
  5. Vanguard Wellington FD VTES+3,801 shares · +27%
  6. Vanguard Mun BD FDS VTEB+4,700 shares · +15%
  7. Trinity Cap Inc. TRIN+11,150 shares · +26%
  8. Vanguard Intl Div Apprec ETF VIGI+1,796 shares · +1%

and 10 more in the table below

Trimmed 10

  1. Fidelity Covington Trust FSMD-8,530 shares · -3%
  2. Schwab US Large Cap SCHX-13,372 shares · -1%
  3. Vanguard Specialized Funds VIG-431 shares · -0%
  4. Berkshire Hathaway Inc. Class B BRKB-196 shares · -8%
  5. Pacer FDS Trust COWZ-1,098 shares · -1%
  6. American Centy ETF Trust AVMC-889 shares · -9%
  7. Alphabet Inc. GOOGL-118 shares · -14%
  8. SPDR Ser Trust SLYG-340 shares · -1%

and 2 more in the table below

Sold out of 3

  1. Dimensional ETF Trust DFAR$1.9 million last quarter
  2. Broadcom Inc. AVGO$216,829 last quarter
  3. Pentair plc PNR$208,746 last quarter

What it holds

CompanySharesValueOf its bookChange in shares
Schwab US Large Cap SCHX923.0K$27.7 million14.97%-13.4K
Vanguard Specialized Funds VIG115.3K$26.9 million14.55%-431
Vanguard Intl Div Apprec ETF VIGI205.7K$19.4 million10.50%+1.8K
Fidelity Covington Trust FSMD288.9K$14.2 million7.68%-8.5K
Vanguard Short Term Government VGSH234.2K$13.5 million7.29%+6.6K
Pacer FDS Trust COWZ199.4K$13.3 million7.20%-1.1K
Dimensional ETF Trust DFIS312.3K$11.3 million6.12%+370
Vanguard Malvern FDS VCRB120.3K$8.9 million4.79%+1.6K
JPMorgan Flexible Debt ETF JFLX100.4K$4.9 million2.65%+92.0K
Dfa Invt Dimensions Group in DFAR123.0K$3.0 million1.61%new
SPDR Ser Trust SLYG25.7K$2.7 million1.48%-340
SPDR Ser Trust MDYG25.0K$2.6 million1.42%+360
Vanguard Total Bond Market ETF BND34.2K$2.4 million1.30%new
Vanguard S&P 500 Growth ETF VOOG26.2K$2.2 million1.21%no change
Dimensional ETF Trust DFLV47.6K$1.9 million1.03%new
Vanguard Wellington FD VTES18.1K$1.8 million0.97%+3.8K
Dimensional ETF Trust DFIC46.3K$1.7 million0.94%new
Vanguard Mun BD FDS VTEB36.5K$1.7 million0.93%+4.7K
Vanguard Instl Index FD VBIL20.9K$1.6 million0.85%+1.0K
iShares Core S&P 500 ETF IVV1.9K$1.4 million0.77%no change
Vanguard Intl Equity Index F VT8.0K$1.3 million0.69%+36
Dfa Invt Dimensions Group in DUHP28.0K$1.2 million0.63%new
Berkshire Hathaway Inc. Class B BRKB2.1K$1.1 million0.58%-196
Dimensional ETF Trust DFCF26.4K$1.1 million0.57%new
Vanguard Large Cap ETF VV2.9K$1.0 million0.55%no change
Capital Southwest Corp. CSWC44.1K$1.0 million0.55%+17.5K
iShares Trust AOA10.0K$973,0770.53%+934
DFA US Small Cap Value ETF DFSV26.0K$972,4970.53%new
Trinity Cap Inc. TRIN53.8K$944,1030.51%+11.2K
iShares S&P Growth Index FD IVW6.6K$932,2300.50%no change
Vanguard Small Cap Growth ETF VBK2.7K$927,3440.50%+1.5K
SPDR S&P Dividend ETF SDY6.2K$903,6360.49%+6
Microsoft Corp. MSFT1.6K$820,6410.44%+64
American Centy ETF Trust AVMC9.5K$723,6520.39%-889
iShares Trust ITOT4.1K$687,9010.37%no change
Vanguard Ftse Emerging Markets VWO11.5K$682,0650.37%new
Apple Inc. AAPL1.7K$565,8020.31%-13
iShares S&P 500 Value ETF IVE2.2K$492,1720.27%-138
Vanguard Index FDS VOT1.6K$479,0440.26%no change
American Centy ETF Trust AVUV4.0K$472,7290.26%no change
Vanguard Growth ETF VUG4.7K$422,9770.23%new
iShares Trust IGSB7.4K$377,2070.20%new
Hercules Capital Inc. HTGC21.9K$368,1730.20%new
Vanguard Real Estate ETF VNQ3.6K$325,1780.18%new
iShares Trust AOR4.6K$313,0000.17%+358
J P Morgan Exchange Traded F JMUB6.3K$302,1330.16%new
Dimensional ETF Trust DISV6.9K$298,9610.16%new
iShares Trust IGF4.8K$294,3190.16%new
Palo Alto Networks Inc. PANW721$286,4610.15%no change
iShares Trust ACWI1.8K$283,8720.15%no change
Alphabet Inc. GOOGL740$254,6200.14%-118
Amazon.com Inc. AMZN986$245,6630.13%+7
UnitedHealth Group Inc. UNH614$225,3880.12%+3
Prosperity Bancshares Inc. PB3.4K$224,0460.12%new
Chevron Corp. CVX1.0K$205,4360.11%new
MFS Mun Income Trust MFM25.0K$121,1780.07%new
Every US-listed position in the fund's 13F for the quarter ended 30 September 2026, by the value it reported.
Read moreChange is shares against its 13F for the quarter before; the 3 it sold out of are in the box above.