greeksoup/ stock research

Etsy Inc.: Q3 FY2026 earnings call

What management said about Q3 FY2026, from the documents filed with the SEC on 28 October 2026: letter to shareholders. The quarter’s numbers.

Key takeaways

  • Marketplace GMS growth accelerated again: Etsy marketplace GMS reached $2.6 billion, up 8.8% year-over-year, or 9.1% currency-neutral, a sequential acceleration of about 190 basis points excluding FX. Source
  • Adjusted EBITDA grew 14.6%: Adjusted EBITDA was $210.4 million, a 30.4% margin, up 100 basis points from 29.4% a year earlier. Source
  • Active buyers grew for first time in two years: Trailing-twelve-month active buyers reached about 88 million, up 1.0%, with about 540,000 added sequentially from the second quarter. Source
  • Personalization lifted annualized growth: Management estimates personalization improvements alone contributed about two percentage points to annualized year-over-year GMS growth by the third quarter. Source
  • Restructuring costs rose to $33.9 million: Restructuring and other exit costs were $33.9 million, against $1.9 million a year earlier, and are excluded from adjusted EBITDA. Source
  • Operating cash flow reached $242.9 million: Free cash flow was $236.4 million for continuing operations, and the company converted 112% of adjusted EBITDA to free cash flow in the quarter. Source
  • Share repurchases accelerated in quarter: About $394.6 million of stock was repurchased, reducing shares outstanding by about 5.2 million during the quarter. Source
  • Fourth-quarter GMS guided to $3.46-3.52 billion: Fourth-quarter GMS is guided to $3.46 billion to $3.52 billion, up 5% to 7% year-over-year, with take rate near 25.6% and adjusted EBITDA margin near 30%. Source

“I’m increasingly confident that our business is now firmly in growth mode.”

Kruti Patel Goyal, Chief Executive Officer

Guidance

AreaPeriodFigureAgainst last quarter
GMS SourceFourth quarter 2026$3.46B to $3.52B
GMS growth SourceFourth quarter 2026+5-7% Y/Y
GMS growth SourceFull year 2026~7%
Take rate SourceFourth quarter 2026~25.6%
Take rate SourceFull year 2026~25.8%
Adjusted EBITDA margin SourceFourth quarter 2026~30%
Adjusted EBITDA margin SourceFull year 2026~30%

What changed from last quarter

  • Ended: Depop was sold and is now presented as discontinued operations through the July 30, 2026 closing date. Source
  • New: A restructuring was carried out in August 2026, with $33.9 million of restructuring and other exit costs recorded in the quarter. Source

Results and growth drivers

  • Marketplace GMS growth accelerated again: Etsy marketplace GMS reached $2.6 billion, up 8.8% year-over-year, or 9.1% currency-neutral, a sequential acceleration of about 190 basis points excluding FX. Source
  • Revenue rose 10.9% on higher GMS: Revenue was $692.5 million, up 10.9%; Marketplace revenue rose 9.1% and Services revenue rose 15.0%. Source
  • Adjusted EBITDA grew 14.6%: Adjusted EBITDA was $210.4 million, a 30.4% margin, up 100 basis points from 29.4% a year earlier. Source
  • Adjusted EBITDA outpaced revenue growth: Management said adjusted EBITDA grew faster than revenue for a second consecutive quarter while operating expenses were managed closely. Source
  • Continuing net income rose: Net income from continuing operations was $113.6 million, up 8.6%, with net income margin of 16.4%, down 40 basis points. Source

Buyers, sellers and engagement

  • Active buyers grew for first time in two years: Trailing-twelve-month active buyers reached about 88 million, up 1.0%, with about 540,000 added sequentially from the second quarter. Source
  • Gross buyer additions up 6.2%: Third-quarter gross buyer additions rose 6.2% year-over-year, while trailing-twelve-month retention among existing buyers began to improve. Source
  • Spend per buyer accelerated sequentially: Trailing-twelve-month GMS per buyer rose 3.9% and accelerated sequentially from the prior quarter. Source
  • Seller base growing at two-year high: Management said the active seller base grew at its fastest rate in two years, with retention improving. Source
  • App and Non-App GMS both grew: App GMS rose 10.4% and Non-App GMS rose 7.5%; mobile share held near 47%, and growth was broad across U.S. and non-U.S. buyers. Source

“We have sustainable momentum, and clear evidence that the changes we’ve made to how we operate and invest are strengthening our business and driving more durable performance.”

Kruti Patel Goyal, Chief Executive Officer

Merchandise categories and occasions

  • Home and Living category grew: Home and Living grew, largely driven by rugs, home decor and home improvement, meeting demand for value and custom solutions. Source
  • Wedding items gained from campaigns: Wedding-related items delivered GMS gains as email, push and affiliate activity expanded. Source
  • Back-to-school bedding collection launched: Back-to-school items grew, including an exclusive collection of custom and monogrammed bedding pieces from sellers. Source
  • Occasion buying spans milestones: Management said Etsy is leaning into holidays and milestones such as birthdays and anniversaries, with GMS growth across many of these occasions. Source

Discovery, personalization and AI

  • Personalization lifted annualized growth: Management estimates personalization improvements alone contributed about two percentage points to annualized year-over-year GMS growth by the third quarter. Source
  • Buyer profiles reach four in five: Expanded buyer profiles now power personalized feeds, recommendations and owned marketing, and personalization was extended to signed-out users. Source
  • Search matching weighs value and experience: Search matching also weighs value and expected post-purchase experience, not only the next click or the item most likely to convert. Source
  • Generative AI shopping brings high-intent visitors: Management said shoppers arriving through generative AI platforms often have high intent and continue to explore and purchase on Etsy. Source
  • Gifting Assistant tested for weddings: Management is beginning to test similar on-site shopping assistant experiences for wedding shoppers, building on Gifting Assistant beta learnings. Source

“We don’t need to reinvent Etsy for an AI world.”

Kruti Patel Goyal, Chief Executive Officer

Marketing spend and efficiency

  • Marketing rose as share of revenue: Marketing expense was $207.0 million, up from $173.4 million a year earlier, and grew as a percentage of revenue as the company pursued profitable GMS growth. Source
  • Listing ad segmentation aided paid search: Product listing ad segmentation work from earlier in the year improved paid-search efficiency, creating room to invest further. Source
  • Paid social spend reached younger audiences: Paid social spend rose on TikTok and YouTube, with tests on Reddit and Snapchat to reach younger audiences. Source
  • Return on marketing rose year-over-year: Management said the return on marketing spend rose meaningfully year-over-year across the portfolio, reflecting better mix and messages. Source

Costs, margins and restructuring

  • Restructuring costs rose to $33.9 million: Restructuring and other exit costs were $33.9 million, against $1.9 million a year earlier, and are excluded from adjusted EBITDA. Source
  • Product development held steady: Product development expense was consistent as a percentage of revenue year-over-year, with lower stock-based compensation offsetting restructuring charges. Source
  • Operating expenses rose 12.9%: Gross profit rose 9.9% to $503.1 million, while operating expenses rose 12.9% to $391.7 million, leaving income from operations of $111.4 million. Source
  • Headcount to be added gradually: Management expects to keep adjusted EBITDA profitability healthy while adding product and engineering headcount gradually. Source

Cash flow and capital returns

  • Operating cash flow reached $242.9 million: Free cash flow was $236.4 million for continuing operations, and the company converted 112% of adjusted EBITDA to free cash flow in the quarter. Source
  • Share repurchases accelerated in quarter: About $394.6 million of stock was repurchased, reducing shares outstanding by about 5.2 million during the quarter. Source
  • Large repurchase authorization remains: $2.2 billion of authorized capacity remains for future repurchases, and management anticipates repurchasing at an accelerated rate. Source
  • Cash balance after Depop proceeds: Cash, equivalents and investments totaled $2.5 billion at quarter end, including proceeds from the Depop sale. Source
  • 2019 notes settled after quarter end: On October 1, 2026 the company paid $648.6 million in cash, settling the remaining 2019 notes principal and reducing total debt. Source

Depop sale and reporting basis

  • Gain on Depop sale of $839.7 million: The sale produced a gain of $839.7 million within discontinued operations; total net income was $853.5 million for the quarter. Source
  • Depop GMS shown outside marketplace figures: Depop GMS was $199.8 million in the quarter, down from $292.1 million, and is excluded from Etsy marketplace GMS. Source
  • Nine-month comparisons not directly comparable: Nine-month continuing results include Reverb until its June 2, 2025 sale, so the three-month comparisons are the directly comparable ones. Source

Full-year 2026 guidance

  • Fourth-quarter GMS guided to $3.46-3.52 billion: Fourth-quarter GMS is guided to $3.46 billion to $3.52 billion, up 5% to 7% year-over-year, with take rate near 25.6% and adjusted EBITDA margin near 30%. Source
  • Full-year GMS growth guided near 7%: Full-year 2026 guidance is GMS growth of about 7%, take rate of about 25.8%, and adjusted EBITDA margin of about 30%. Source
  • Guidance assumes spot exchange rates: Figures assume exchange rates stay at current spot levels, with the letter describing the full-year update for continuing operations only. Source

Strategy and AI positioning

  • Making seller value more visible: Management said the aim is to make sellers' value visible at every step, building trust and connection that bring shoppers back. Source
  • AI framed as reinforcing differentiation: Management said AI can amplify creativity and human connection, with policies made clearer and enforcement strengthened. Source
  • Seller AI assistant in test: A seller assistant using each shop's data is in test, following tools that simplify listing creation and buyer communications. Source
  • Premium buyer support scaling before holidays: Management said premium support for top buyers is scaling ahead of the holidays, while general support availability expands across the marketplace. Source

Coming up, as management said on 28 October 2026

  • 2027 growth plans in development: Management said it is developing growth plans for 2027 in the final stretch of 2026. Source
  • Gifting Assistant encouraged for holidays: Management encourages readers to try the Gifting Assistant beta during the holiday season. Source

Figures management reported

FigureReported
Etsy marketplace GMS Source$2.6 billion, up 8.8% year-over-year (9.1% currency-neutral)
Active buyers (trailing twelve months) Sourceapproximately 88 million, up 1.0% year-over-year
Gross buyer additions Sourceup 6.2% year-over-year
Seller listings Sourcemore than 100 million
Mobile share of GMS Sourceabout 47%
App and Non-App GMS growth SourceApp up 10.4%; Non-App up 7.5% year-over-year
Take rate Source26.2%, up 50 bps year-over-year

Risks management discussed

  • Demand: Management said AI makes it easier to create and replicate products at scale, which raises the importance of the human touch in listings. Source
  • Demand: Management said some external GMS tailwinds still contribute to growth, while internal efforts now play a larger role. Source
  • External: Management assumes foreign currency is a modest headwind to growth and that prior-year comparisons become less favorable. Source
  • Demand: Purchase frequency remained modestly down year-over-year, while internal initiatives continued to scale. Source

Earlier plans management reported on

  • Not stated: Management said the company began the year with a diagnosis of business needs and priorities to address them. Source
  • Not stated: Management said the company shared last quarter its plan to test ways of making sellers and their processes more visible to buyers. Source

Other quarters

Summarised with AI from the documents the company filed with the SEC. Every point is checked against the filing before it is shown: management’s own words word for word, figures against the line or table row they come from. A point that fails the check is left out. Source opens the filing at that line.