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Etsy Inc.: Q4 FY2025 earnings call

What management said about Q4 FY2025, from the documents filed with the SEC on 19 February 2026: press release. Guidance figures: 2 new. The quarter’s numbers.

Key takeaways

  • Consolidated GMS up 2.4% excluding Reverb: Consolidated GMS was $3,592.6 million, up 2.4% year-over-year and 1.3% currency-neutral excluding Reverb. As reported, GMS fell 3.8% with Reverb included; Reverb was sold June 2, 2025. Source
  • Revenue up 6.6%, led by on-site ads: Revenue was $881.6 million, up 6.6% excluding Reverb and 3.5% as reported. Take rate was 24.5%. Management said revenue growth was primarily driven by on-site ads. Source
  • Marketplace GMS flat year-over-year: Etsy marketplace GMS was $3,292.9 million, up 0.1% year-over-year and down 1.0% currency-neutral. Source
  • Depop GMS up 37% currency-neutral: Depop GMS was $299.7 million, up 37.2% currency-neutral, with U.S. buyer GMS up 60.2% and December gains from sign-ups and new buyers. Source
  • Adjusted EBITDA margin 25.2%: Adjusted EBITDA was $222.5 million, down 11.2% year-over-year, with a 25.2% margin against 29.4% a year earlier. Source
  • Cash and investments of $1.8 billion: Year-end cash and equivalents were $1,395.8 million, with short- and long-term investments bringing the total to about $1.8 billion. Source
  • Fourth-quarter buybacks of $133 million: Fourth-quarter repurchases were about $133 million, or 2.3 million shares; full-year repurchases in the cash flow statement were $776.9 million. Source

“Our clear strategic focus and solid execution are driving progress on the journey to bring the Etsy marketplace back to sustained growth”

Kruti Patel Goyal, President and Chief Executive Officer of Etsy, Inc.

Guidance

AreaPeriodFigureAgainst last quarter
GMS SourceQ1 2026$2.38B to $2.43B
Take rate SourceQ1 2026~25.5%
Take rate Sourcefull year 2026Roughly consistent with Q1 26 guidanceNew
Adjusted EBITDA margin (non-GAAP) SourceQ1 2026~28-30%
Adjusted EBITDA margin (non-GAAP) Sourcefull year 2026Roughly consistent with Q1 26 guidanceNew

What changed from last quarter

  • New: Etsy agreed to sell Depop to eBay for $1.2 billion in cash, announced February 18, 2026, subject to purchase price adjustments. Source
  • New: Depop is classified as discontinued operations from Q1 2026, so guidance covers the core Etsy marketplace only. Source
  • New guidance: Management says it now feels comfortable giving high-level commentary for full-year 2026, after Q1 guidance alone in prior quarters. Source
  • New: Agentic shopping partnerships with Google and Microsoft were announced, and a Stripe partnership covers agentic payments across platforms. Source
  • New: Third-party shipping partner program expanded into five markets: Bulgaria, Italy, Lithuania, Spain and Ukraine. Source

Consolidated results and growth

  • Consolidated GMS up 2.4% excluding Reverb: Consolidated GMS was $3,592.6 million, up 2.4% year-over-year and 1.3% currency-neutral excluding Reverb. As reported, GMS fell 3.8% with Reverb included; Reverb was sold June 2, 2025. Source
  • Revenue up 6.6%, led by on-site ads: Revenue was $881.6 million, up 6.6% excluding Reverb and 3.5% as reported. Take rate was 24.5%. Management said revenue growth was primarily driven by on-site ads. Source
  • Quarterly net income fell on prior FX gain: Net income was $110.7 million, down $19.2 million, reflecting a $19.1 million non-cash FX gain in the fourth quarter of 2024. Diluted EPS was $0.92, against $1.03 a year earlier. Source
  • Full-year net income down 46%: Full-year revenue was $2,883.5 million, up 2.7%, and full-year GMS was $11,916.9 million, down 5.3%. Full-year net income was $163.0 million, a 5.7% margin. Source

Etsy marketplace and Depop segments

  • Marketplace GMS flat year-over-year: Etsy marketplace GMS was $3,292.9 million, up 0.1% year-over-year and down 1.0% currency-neutral. Source
  • Near-term priorities credited for growth: Management attributed the slight marketplace GMS growth to its near-term priorities. Source
  • Depop GMS up 37% currency-neutral: Depop GMS was $299.7 million, up 37.2% currency-neutral, with U.S. buyer GMS up 60.2% and December gains from sign-ups and new buyers. Source
  • Depop’s largest brand campaign contributed: Management said Depop’s largest-ever brand marketing campaign in the United States contributed to the performance. Source
  • Depop product changes lifted conversion: Recommendation and search enhancements at Depop drove meaningful lifts in purchases and conversion, management said. Source

“We ended the year with solid results, in-line with or better than our expectations”

Lanny Baker, Chief Financial Officer

Products, programs and marketing channels

  • Outperformed peers in half of categories: Per Consumer Edge data, the marketplace outperformed peers in half of its top six categories, and Home and Living grew year-over-year. Source
  • Curated gifts and Cyber deals programs: Curated gift ideas and Cyber deals were named as the impactful programs of the quarter. Source
  • Owned channels drove clicks: Email and push clicks rose more than 25% year-over-year, while send volume was kept disciplined. Source
  • Etsy app share of GMS: GMS transacted on the Etsy app grew 6.6% year-over-year and was about 46% of marketplace GMS. Source

Customers and sellers

  • Active buyer declines moderating: Management cited moderation in active buyer declines and sequential stabilization in trailing twelve-month GMS per active buyer. Source
  • Seller retention improved in quarter: Active sellers were down year-over-year but rose sequentially, with retention of prior-year sellers inflecting positively in the quarter. Source
  • Habitual buyer count reported: The trailing twelve-month count of habitual buyers at quarter end was 5.9 million. Source

“We’ve improved the Etsy marketplace’s annual GMS performance over the last two years, and we expect to further improve our performance this year”

Lanny Baker, Chief Financial Officer

Costs, margins and profit

  • Adjusted EBITDA margin 25.2%: Adjusted EBITDA was $222.5 million, down 11.2% year-over-year, with a 25.2% margin against 29.4% a year earlier. Source
  • Core marketplace margin near 30%: Management said the core Etsy marketplace reached its highest Adjusted EBITDA margin level of 2025, at about 30%. Source
  • Full-year impairment and operating income: Full-year asset impairment charges were $101.7 million, and income from operations was $266.2 million. Source
  • Marketing spend rose year-over-year: Marketing expense was $305.9 million in the fourth quarter, against $285.2 million a year earlier; full-year marketing was $914.8 million, against $856.6 million. Source

Cash, capital and returns

  • Cash and investments of $1.8 billion: Year-end cash and equivalents were $1,395.8 million, with short- and long-term investments bringing the total to about $1.8 billion. Source
  • Fourth-quarter buybacks of $133 million: Fourth-quarter repurchases were about $133 million, or 2.3 million shares; full-year repurchases in the cash flow statement were $776.9 million. Source
  • Convertible notes issued in 2025: Etsy issued $700 million of convertible senior notes in 2025; short-term debt, net, was $649.0 million at year-end. Source
  • Trailing free cash flow down 9.9%: Trailing twelve-month free cash flow was $638.8 million, down 9.9%; operating cash flow was $693.4 million, down 7.8%. Source
  • Planned uses of eBay sale proceeds: As stated on February 18, proceeds from the Depop sale were planned for general corporate purposes, share repurchases and investment in the core marketplace.

Strategy and core marketplace focus

  • Singular focus on Etsy business: Management said it is focused on the Etsy business alone, with growing confidence in operating priorities and stabilizing customer metrics. Source
  • Initiatives in flight, early indicators: Management said a focused set of product and marketing initiatives is in flight, with several early indicators of progress. Source
  • Buyers and sellers at the center: The CEO described Etsy's appeal as built around buyers seeking something personal and sellers bringing creativity to life. Source

Coming up, as management said on 19 February 2026

  • Depop sale closing expected Q2 2026: The Depop sale to eBay is expected to close in the second quarter of 2026, subject to closing conditions in the Purchase Agreement. Source
  • Etsy runs Depop until closing: Etsy will keep owning and operating Depop until the transaction is completed. Source

Figures management reported

FigureReported
Active buyers (Etsy marketplace) Source86.5 million
Active sellers (Etsy marketplace) Source5.6 million
Gross buyer additions Source17.2 million
GMS per active buyer (trailing twelve months) Source$121
Depop active sellers Source3.2 million
Depop active buyers Source7.0 million

Risks management discussed

  • Demand: Management expects the full effect of current initiatives to take time to become long-term sustainable growth. Source
  • External: The guidance assumes currency exchange rates stay at current levels. Source

Earlier plans management reported on

  • Not stated: Management refers to an earlier announced integration with ChatGPT Instant Checkout; no status was given. Source

Other quarters

Summarised with AI from the documents the company filed with the SEC. Every point is checked against the filing before it is shown: management’s own words word for word, figures against the line or table row they come from. A point that fails the check is left out. Source opens the filing at that line.