greeksoup/ stock research

Walt Disney Co. insider trading

In twelve months insiders at Walt Disney bought $2.1M and sold $6.4M on the open market; 10 of the 11 sales were under plans set months before.

Bought on the open market$2.1M2 purchases
Sold on the open market$6.4M11 sales
Sales set in advance10 of 11under Rule 10b5-1 plans
Pay taken in stock390 by own choice
New to this? How to read this page
  1. Insiders are the people who run the company: officers, directors and owners of 10% or more. They must report a trade on Form 4 within two business days.
  2. A purchase on the open market is the strongest sign: the insider spent their own money.
  3. A sale under a trading plan (Rule 10b5-1) says little: its dates were fixed months before. Sales outside a plan say more, but insiders sell for many reasons, such as taxes or a house.
  4. Grants, option exercises and shares held back for tax are left out.
  5. What is a Form 4? · Form 4 codes

What kind of trades

2 purchases worth $2.1M against 11 sales worth $6.4M; 10 of the sales were under plans set months before.

Purchasebought with their own money
Pay in stock, own choiceowed cash, chose shares
Sale outside a planthe insider picked the day
Sale under a plandates fixed months before
Says littlecompany plans, board pay, cash units
Bought
239 says little
Sold
110 under a plan

Every Form 4 line of the last twelve months, counted by kind. The grades come from the filing itself: whether the insider paid cash, whether a plan set the date, whether pay was taken in stock by choice.

Insider trades on the share price

last twelve months

51 marks over twelve months, each in its grade: solid for the stronger signs, hollow or grey for the ones that say little.

PurchasePay in stock, own choiceSale outside a planSale under a planSays little

The blue line is the daily close over twelve months. Each mark is one insider's trades on one day, on that day's price, sized by dollar value. Solid marks are the stronger signs; hollow and grey marks say little. Hover or tap a mark for who, how much and why.

Trades worth a closer look

A purchase stands out when two or more of these hold: a senior insider, several insiders buying within 90 days, a fall of 10% or more in the three months before, or over $1 million. A sale outside a plan is judged the same way. These are the Feed's rules.

Who traded

dollars, twelve months

12 insiders traded. The most: Woodford Brent, sale under a plan $3.0M.

One row per insider, sold to the left and bought to the right, split by grade: the paler part of a bar is the part that says little.

How it compares

every company on the site

Open-market sales, twelve months

Open-market purchases, twelve months

    The bar ranks every company on the site from the lowest on the left to the highest on the right, in three equal thirds; the small figures under it are the values where each third starts, and the black tick is the middle company. The orange dot is this company; the grey ticks are the other companies in its industry (hover or tap for names). A hatched block is companies tied at none.

    Every Form 4 line

    Purchase: bought on the open market with their own moneyTook pay in stock, own choice: owed cash, chose shares instead; a softer signSale: sold on the open market, not under a plan set in advanceSale, trading plan: under a Rule 10b5-1 plan set up months before, so the date was fixed in advanceGrey lines: plan purchases, pay in stock taken by the whole board or under a company plan, and units paid in cash; they say little about the insider's own view
    TradedInsiderRoleTypeSharesPriceValueFiling
    5 November 2026Gutierrez Horacio ESEVP, CL&GAOSaletrading plan set in advance · Form 144 notice 5 November 202620,552$120.00$2.5 millionForm 4
    4 November 2026Woodford BrentEVP, Control, Fin Plan & TaxSaletrading plan set in advance · Form 144 notice 14 August 20263,618$117.00$423,306Form 4
    2 November 2026Woodford BrentEVP, Control, Fin Plan & TaxSaletrading plan set in advance · Form 144 notice 14 August 20262,856$111.98$319,815Form 4
    2 November 2026Woodford BrentEVP, Control, Fin Plan & TaxSaletrading plan set in advance · Form 144 notice 14 August 20263,618$111.98$405,144Form 4
    16 October 2026Woodford BrentEVP, Control, Fin Plan & TaxSaletrading plan set in advance · Form 144 notice 14 August 20262,856$111.68$318,958Form 4
    8 October 2026Woodford BrentEVP, Control, Fin Plan & TaxSaletrading plan set in advance · Form 144 notice 14 August 20263,618$105.31$381,012Form 4
    30 September 2026McDonald CalvinDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,006$104.88$105,478Form 4
    30 September 2026Chang AmyDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,006$104.88$105,478Form 4
    30 September 2026Barra Mary TDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,174$104.88$123,161Form 4
    30 September 2026Darroch JeremyDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock955$104.88$100,129Form 4
    30 September 2026Everson CarolynDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock995$104.88$104,324Form 4
    30 September 2026Gorman James PDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,386$104.88$145,374Form 4
    30 September 2026Lagomasino Maria ElenaDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,167$104.88$122,363Form 4
    30 September 2026Froman Michael B. G.DirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,003$104.88$105,237Form 4
    30 September 2026Rice Derica WDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,152$104.88$120,853Form 4
    30 September 2026Williams Jeffrey EDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock925$104.88$96,983Form 4
    1 September 2026Woodford BrentEVP, Control, Fin Plan & TaxSaletrading plan set in advance · Form 144 notice 14 August 20263,618$107.13$387,596Form 4
    19 August 2026Roeder Paul MSr EVP and Chief Comm OfficerSaleafter a 3% rise over three months · 10% below its one-year high · Form 144 notice 19 August 20263,596$106.32$382,327Form 4
    14 August 2026Woodford BrentEVP, Control, Fin Plan & TaxSaletrading plan set in advance · Form 144 notice 14 August 20267,238$105.31$762,234Form 4
    30 June 2026Gorman James PDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,364$100.80$137,491Form 4
    30 June 2026McDonald CalvinDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock955$100.80$96,244Form 4
    30 June 2026Barra Mary TDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,017$100.80$102,493Form 4
    30 June 2026Darroch JeremyDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock955$100.80$96,244Form 4
    30 June 2026Rice Derica WDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,023$100.80$103,118Form 4
    30 June 2026Williams Jeffrey EDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock955$100.80$96,244Form 4
    30 June 2026Chang AmyDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock955$100.80$96,244Form 4
    30 June 2026Lagomasino Maria ElenaDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock955$100.80$96,244Form 4
    30 June 2026Froman Michael B. G.DirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,004$100.80$101,244Form 4
    30 June 2026Everson CarolynDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock955$100.80$96,244Form 4
    31 March 2026Froman Michael B. G.DirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,088$96.96$105,463Form 4
    31 March 2026Lagomasino Maria ElenaDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,267$96.96$122,829Form 4
    31 March 2026Darroch JeremyDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,034$96.96$100,286Form 4
    31 March 2026Everson CarolynDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,065$96.96$103,233Form 4
    31 March 2026Williams Jeffrey EDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock154$96.96$14,971Form 4
    31 March 2026Gorman James PDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,477$96.96$143,220Form 4
    31 March 2026Barra Mary TDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,253$96.96$121,510Form 4
    31 March 2026McDonald CalvinDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,081$96.96$104,785Form 4
    31 March 2026Rice Derica WDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,230$96.96$119,222Form 4
    31 March 2026Chang AmyDirectorTook pay in stockone of 10 insiders the same day · Disney Common Stock1,081$96.96$104,785Form 4
    12 February 2026Chang AmyDirectorPurchaseafter a 5% fall over three months · 17% below its one-year high916$107.85$98,791Form 4
    22 January 2026Coleman Sonia LSr. EVP & Chief People OfficerSaletrading plan set in advance · Form 144 notice 22 January 20262,473$114.00$281,922Form 4
    31 December 2025Everson CarolynDirectorTook pay in stockone of 9 insiders the same day · Disney Common Stock782$113.02$88,438Form 4
    31 December 2025Froman Michael B. G.DirectorTook pay in stockone of 9 insiders the same day · Disney Common Stock895$113.02$101,164Form 4
    31 December 2025Darroch JeremyDirectorTook pay in stockone of 9 insiders the same day · Disney Common Stock852$113.02$96,248Form 4
    31 December 2025Rice Derica WDirectorTook pay in stockone of 9 insiders the same day · Disney Common Stock912$113.02$103,119Form 4
    31 December 2025Lagomasino Maria ElenaDirectorTook pay in stockone of 9 insiders the same day · Disney Common Stock874$113.02$98,746Form 4
    31 December 2025Barra Mary TDirectorTook pay in stockone of 9 insiders the same day · Disney Common Stock907$113.02$102,498Form 4
    31 December 2025McDonald CalvinDirectorTook pay in stockone of 9 insiders the same day · Disney Common Stock852$113.02$96,248Form 4
    31 December 2025Gorman James PDirectorTook pay in stockone of 9 insiders the same day · Disney Common Stock1,216$113.02$137,489Form 4
    31 December 2025Chang AmyDirectorTook pay in stockone of 9 insiders the same day · Disney Common Stock852$113.02$96,248Form 4
    24 December 2025Coleman Sonia LSr. EVP & Chief People OfficerSaletrading plan set in advance2,431$114.00$277,134Form 4
    12 December 2025Gorman James P, by Grantor Retained Annuity TrustDirectorPurchaseafter a 4% fall over three months · 10% below its one-year high18,000$111.89$2.0 millionForm 4
    A filing with several lines appears once per line.
    Read morePay taken in stock by the insider's own choice has the filing's footnote, word for word, in the note under it; for the others, hold the pointer on the type. An award filed at no price shows n/a.