Dollar General (DG) FY2025 results: revenue $42.7 billion, up 5.2% on the year

Dollar General is the largest discount retailer in the United States by number of stores, with 20,959 stores in 48 U.S. states and Mexico as of 27 February 2026, concentrated in the southern, southwestern, midwestern and eastern United States. It sells consumables, seasonal goods, home products and apparel at everyday low prices, typically $10 or less, in small-box stores. J.L. Turner founded the company in 1939, the first Dollar General store opened in 1955, and it took its present name in 1968. It was taken private by funds affiliated with Kohlberg Kravis Roberts in July 2007 and returned to the New York Stock Exchange in November 2009. The fiscal year ends on the Friday closest to 31 January.

The stores

Stores average approximately 7,500 square feet of selling space, and the primary new store format averages approximately 8,500. Approximately 80% of stores are in towns of 20,000 or fewer people, and the company states that approximately 75% of the U.S. population lives within five miles of one. A typical store is staffed by a store manager, one or more assistant managers and four or more sales associates. The store count went from 19,986 at the start of 2024 to 20,594 a year later and 20,893 at the end of 2025, with 589 opened and 290 closed in the last of those years. Two remodel programmes run alongside new openings: Project Renovate, the full remodel, and Project Elevate, a lighter one rolled out in 2025.

What is sold

Four merchandise categories. Consumables, the largest at 82.0% of net sales in 2025, cover paper and cleaning products, packaged food, perishables including dairy, frozen food, beer, wine and produce, snacks, health and beauty, pet supplies and tobacco. Seasonal was 10.1% and covers holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones, gardening, hardware and automotive. Home products were 5.2%, covering kitchen supplies, cookware, small appliances, storage, candles and soft goods, and apparel was 2.7%, basic clothing for all ages plus socks, underwear, nappies and shoes. The filing states that seasonal and home products typically carry the highest gross profit margins and consumables the lowest. National brands sit alongside private brands including Clover Valley and trueliving.

Two other formats

pOpshelf, launched in 2020, is a small-box concept focused mainly on non-consumables; new pOpshelf openings were paused from 2025 while the company evaluates the concept. The first Mi Súper Dollar General stores opened in Mexico in 2023 and the company has added stores there each year since.

Buying and moving goods

Merchandise comes from a wide range of suppliers with direct buying relationships with many producers of national brands, and the assortment is kept deliberately narrow per category to hold average cost down. The two largest suppliers accounted for approximately 11% and 8% of purchases in 2025, and approximately 4% of purchases at cost were directly imported. Most merchandise flows through the company's distribution centres, including temperature-controlled sites for its own frozen and refrigerated goods, and reaches stores on its private fleet or through third-party trucking firms using its trailers, with some food and other items delivered direct by vendors.

Competition and people

The basic discount consumer goods market competes on price, store location, merchandise quality, assortment, service and in-stock consistency, and the filing names Walmart, Family Dollar and Dollar Tree as the primary direct competitors, alongside mass merchandise, convenience, variety, drug, grocery, warehouse club, online and specialty retailers. Operating profit is generally greater in the fourth quarter, which includes the Christmas selling season. The company employed approximately 194,000 full-time and part-time employees as of 27 February 2026, and states that more than 70% of store managers were placed from within the organisation.

From Dollar General's annual report on Form 10-K for the year ended 30 January 2026, read as the whole document rather than from a separately located business section. The filing

Written from the 10-K filed 20 March 2026: read the full 10-K.