Booking Holdings Inc. planned insider sales
In the last twelve months insiders at Booking Holdings Inc. filed 19 Form 144 notices of planned sales, 51,236 shares worth $32.8 million at the time of filing, from 4 sellers. The latest, filed 1 September 2026: Mylod Robert J Jr (chairman), 1,000 shares worth $198,400, planned for around 1 September 2026 through UBS Financial Services, Inc.. 11 notices' values as filed do not match the share price that day; they are marked in the table.
| Filed | Seller | Relationship | Shares | Value | Planned sale | Sold, per Form 4 | Broker | How acquired | Filing |
|---|---|---|---|---|---|---|---|---|---|
| 1 September 2026 | Mylod Robert J Jr | Chairman | 1,000 | $198,400 | 1 September 2026 | 1,000 shares from 1 September 2026 | UBS Financial Services, Inc. | Grant made to Director | Form 144 |
| 17 August 2026 | Wittman Vanessa Ames | Officer | 375 | $79,125 | 17 August 2026 | 375 shares from 17 August 2026 | Merrill Lynch | Vesting of restricted stock unit award | Form 144 |
| 12 August 2026 | Ewout Steenbergen | Officer | 20,000 | $4.3 million | 12 August 2026 | 20,000 shares from 12 August 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Restricted Stock Units | Form 144 |
| 5 August 2026 | Mylod Robert J Jr | Chairman | 1,000 | $206,700 | 5 August 2026 | 1,000 shares from 5 August 2026 | UBS Financial Services, Inc. | Grant made to Director | Form 144 |
| 29 July 2026 | Mylod Robert J Jr | Chairman | 5,000 | $1.0 million | 29 July 2026 | 5,000 shares from 29 July 2026 | UBS Financial Services, Inc. | Grant made to Director | Form 144 |
| 28 July 2026 | Wittman Vanessa Ames | Officer | 1,125 | $216,000 | 28 July 2026 | 1,125 shares from 28 July 2026 | Merrill Lynch | Vesting of restricted stock unit award | Form 144 |
| 20 April 2026 | Wittman Vanessa Ames | Officer | 1,125 | $216,000 | 17 April 2026 | No matching Form 4 sale | Merrill Lynch | Vesting of restricted stock unit award | Form 144 |
| 15 April 2026 | GLENN D FOGEL & AMY J ROBERTS | Director, Officer | 16,726 | $3.0 million | 15 April 2026 | 16,726 shares from 15 April 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Restricted and Performance Stock Units | Form 144 |
| 16 March 2026 | GLENN D FOGEL & AMY J ROBERTS | Director, Officer | 669 | $2.8 million value as filed; does not match the share price that day | 16 March 2026 | 669 shares from 16 March 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Restricted and Performance Stock Units | Form 144 |
| 17 February 2026 | GLENN D FOGEL & AMY J ROBERTS | Director, Officer | 1,012 | $4.2 million value as filed; does not match the share price that day | 17 February 2026 | 1,002 shares from 17 February 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Restricted and Performance Stock Units | Form 144 |
| 2 February 2026 | Mylod Robert J Jr | Chairman | 40 | $204,214 value as filed; does not match the share price that day | 2 February 2026 | 40 shares from 2 February 2026 | UBS Financial Services, Inc. | Grant made to Director | Form 144 |
| 15 January 2026 | Wittman Vanessa Ames | Director | 15 | $77,867 value as filed; does not match the share price that day | 15 January 2026 | 15 shares from 15 January 2026 | Merrill Lynch | Vesting of restricted stock unit award | Form 144 |
| 15 January 2026 | GLENN D FOGEL & AMY J ROBERTS | Director, Officer | 1,013 | $5.3 million value as filed; does not match the share price that day | 15 January 2026 | 1,023 shares from 15 January 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Restricted and Performance Stock Units | Form 144 |
| 2 January 2026 | Mylod Robert J Jr | Chairman | 40 | $214,271 value as filed; does not match the share price that day | 2 January 2026 | 40 shares from 2 January 2026 | UBS Financial Services, Inc. | Grant made to Director | Form 144 |
| 15 December 2025 | Wittman Vanessa Ames | Director | 15 | $80,430 value as filed; does not match the share price that day | 15 December 2025 | 15 shares from 15 December 2025 | Merrill Lynch | Vesting of restricted stock unit award | Form 144 |
| 15 December 2025 | GLENN D FOGEL & AMY J ROBERTS | Director, Officer | 1,013 | $5.4 million value as filed; does not match the share price that day | 15 December 2025 | 1,013 shares from 15 December 2025 | Morgan Stanley Smith Barney LLC Executive Financial Services | Restricted and Performance Stock Units | Form 144 |
| 2 December 2025 | Mylod Robert J Jr | Chairman | 40 | $200,000 value as filed; does not match the share price that day | 2 December 2025 | 40 shares from 2 December 2025 | UBS Financial Services, Inc. | Grant made to Director | Form 144 |
| 17 November 2025 | Wittman Vanessa Ames | Director | 15 | $75,450 value as filed; does not match the share price that day | 17 November 2025 | 15 shares from 17 November 2025 | Merrill Lynch | Vesting of restricted stock unit award | Form 144 |
| 17 November 2025 | GLENN D FOGEL & AMY J ROBERTS | Director, Officer | 1,013 | $5.1 million value as filed; does not match the share price that day | 17 November 2025 | 1,013 shares from 17 November 2025 | Morgan Stanley Smith Barney LLC Executive Financial Services | Restricted and Performance Stock Units | Form 144 |
A Form 144 is the notice an insider files with the SEC before selling restricted or control shares over the Rule 144 thresholds; it says what may be sold, not what was.