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Booking Holdings Inc. planned insider sales

In the last twelve months insiders at Booking Holdings Inc. filed 19 Form 144 notices of planned sales, 51,236 shares worth $32.8 million at the time of filing, from 4 sellers. The latest, filed 1 September 2026: Mylod Robert J Jr (chairman), 1,000 shares worth $198,400, planned for around 1 September 2026 through UBS Financial Services, Inc.. 11 notices' values as filed do not match the share price that day; they are marked in the table.

FiledSellerRelationshipSharesValuePlanned saleSold, per Form 4BrokerHow acquiredFiling
1 September 2026Mylod Robert J JrChairman1,000$198,4001 September 20261,000 shares from 1 September 2026UBS Financial Services, Inc.Grant made to DirectorForm 144
17 August 2026Wittman Vanessa AmesOfficer375$79,12517 August 2026375 shares from 17 August 2026Merrill LynchVesting of restricted stock unit awardForm 144
12 August 2026Ewout SteenbergenOfficer20,000$4.3 million12 August 202620,000 shares from 12 August 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted Stock UnitsForm 144
5 August 2026Mylod Robert J JrChairman1,000$206,7005 August 20261,000 shares from 5 August 2026UBS Financial Services, Inc.Grant made to DirectorForm 144
29 July 2026Mylod Robert J JrChairman5,000$1.0 million29 July 20265,000 shares from 29 July 2026UBS Financial Services, Inc.Grant made to DirectorForm 144
28 July 2026Wittman Vanessa AmesOfficer1,125$216,00028 July 20261,125 shares from 28 July 2026Merrill LynchVesting of restricted stock unit awardForm 144
20 April 2026Wittman Vanessa AmesOfficer1,125$216,00017 April 2026No matching Form 4 saleMerrill LynchVesting of restricted stock unit awardForm 144
15 April 2026GLENN D FOGEL & AMY J ROBERTSDirector, Officer16,726$3.0 million15 April 202616,726 shares from 15 April 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted and Performance Stock UnitsForm 144
16 March 2026GLENN D FOGEL & AMY J ROBERTSDirector, Officer669$2.8 million
value as filed; does not match the share price that day
16 March 2026669 shares from 16 March 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted and Performance Stock UnitsForm 144
17 February 2026GLENN D FOGEL & AMY J ROBERTSDirector, Officer1,012$4.2 million
value as filed; does not match the share price that day
17 February 20261,002 shares from 17 February 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted and Performance Stock UnitsForm 144
2 February 2026Mylod Robert J JrChairman40$204,214
value as filed; does not match the share price that day
2 February 202640 shares from 2 February 2026UBS Financial Services, Inc.Grant made to DirectorForm 144
15 January 2026Wittman Vanessa AmesDirector15$77,867
value as filed; does not match the share price that day
15 January 202615 shares from 15 January 2026Merrill LynchVesting of restricted stock unit awardForm 144
15 January 2026GLENN D FOGEL & AMY J ROBERTSDirector, Officer1,013$5.3 million
value as filed; does not match the share price that day
15 January 20261,023 shares from 15 January 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted and Performance Stock UnitsForm 144
2 January 2026Mylod Robert J JrChairman40$214,271
value as filed; does not match the share price that day
2 January 202640 shares from 2 January 2026UBS Financial Services, Inc.Grant made to DirectorForm 144
15 December 2025Wittman Vanessa AmesDirector15$80,430
value as filed; does not match the share price that day
15 December 202515 shares from 15 December 2025Merrill LynchVesting of restricted stock unit awardForm 144
15 December 2025GLENN D FOGEL & AMY J ROBERTSDirector, Officer1,013$5.4 million
value as filed; does not match the share price that day
15 December 20251,013 shares from 15 December 2025Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted and Performance Stock UnitsForm 144
2 December 2025Mylod Robert J JrChairman40$200,000
value as filed; does not match the share price that day
2 December 202540 shares from 2 December 2025UBS Financial Services, Inc.Grant made to DirectorForm 144
17 November 2025Wittman Vanessa AmesDirector15$75,450
value as filed; does not match the share price that day
17 November 202515 shares from 17 November 2025Merrill LynchVesting of restricted stock unit awardForm 144
17 November 2025GLENN D FOGEL & AMY J ROBERTSDirector, Officer1,013$5.1 million
value as filed; does not match the share price that day
17 November 20251,013 shares from 17 November 2025Morgan Stanley Smith Barney LLC Executive Financial ServicesRestricted and Performance Stock UnitsForm 144
A Form 144 is the notice an insider files with the SEC before selling restricted or control shares over the Rule 144 thresholds; it says what may be sold, not what was.
Read moreValue is the filer's own aggregate market value. Sold, per Form 4: the same seller's open-market sales on Form 4 from the notice's date to 90 days after, added up, as they appear on the insiders page; a holder who files no Form 4, such as some large holders, never shows one. What is a Form 144?