Bread Financial Holdings, Inc. planned insider sales
In the twelve months since 11 October 2025 insiders at Bread Financial Holdings, Inc. filed 4 Form 144 notices of planned sales, 45,489 shares worth $4.0 million at the time of filing, from 3 sellers. The latest, filed 28 July 2026: Lakhwara Praniti (director), 2,802 shares worth $297,348, planned for around 28 July 2026 through Fidelity Brokerage Services LLC.
| Filed | Seller | Relationship | Shares | Value | Planned sale | Broker | How acquired | Filing |
|---|---|---|---|---|---|---|---|---|
| 28 July 2026 | Lakhwara Praniti | Director | 2,802 | $297,348 | 28 July 2026 | Fidelity Brokerage Services LLC | Restricted Stock Vesting | Form 144 |
| 29 May 2026 | Ralph Andretta | Director, Officer | 15,000 | $1.3 million | 29 May 2026 | Morgan Stanley Smith Barney LLC Executive Financial Services | Restricted Stock Units | Form 144 |
| 21 May 2026 | Ballou Roger H | Director | 18,000 | $1.5 million | 21 May 2026 | Fidelity Brokerage Services LLC | Restricted Stock Vesting | Form 144 |
| 24 April 2026 | Ballou Roger H | Director | 9,687 | $874,931 | 24 April 2026 | Fidelity Brokerage Services LLC | Restricted Stock Vesting | Form 144 |
A Form 144 is the notice an insider files with the SEC before selling restricted or control shares over the Rule 144 thresholds; it says what may be sold, not what was.
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Value is the filer's own aggregate market value. Whether the sale happened shows up later on Form 4, on the insiders page.Source
Form 144 filings on EDGAR for Bread Financial Holdings, Inc.: the company's filing index, each notice read from its own XML.
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