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Better Home & Finance Holding Co. insider trading

In twelve months insiders at Better Home & Finance Holding bought $10.7M and sold $2.2M on the open market; 23 of the 27 sales were under plans set months before.

Bought on the open market$10.7M37 purchases
Sold on the open market$2.2M27 sales
Sales set in advance23 of 27under Rule 10b5-1 plans
Pay taken in stockNone
New to this? How to read this page
  1. Insiders are the people who run the company: officers, directors and owners of 10% or more. They must report a trade on Form 4 within two business days.
  2. A purchase on the open market is the strongest sign: the insider spent their own money.
  3. A sale under a trading plan (Rule 10b5-1) says little: its dates were fixed months before. Sales outside a plan say more, but insiders sell for many reasons, such as taxes or a house.
  4. Grants, option exercises and shares held back for tax are left out.
  5. What is a Form 4? · Form 4 codes

What kind of trades

37 purchases worth $10.7M against 27 sales worth $2.2M; 23 of the sales were under plans set months before.

Purchasebought with their own money
Pay in stock, own choiceowed cash, chose shares
Sale outside a planthe insider picked the day
Sale under a plandates fixed months before
Says littlecompany plans, board pay, cash units
Bought
37 open market
Sold
423 under a plan

Every Form 4 line of the last twelve months, counted by kind. The grades come from the filing itself: whether the insider paid cash, whether a plan set the date, whether pay was taken in stock by choice.

Insider trades on the share price

last twelve months

44 marks over twelve months, each in its grade: solid for the stronger signs, hollow or grey for the ones that say little.

PurchasePay in stock, own choiceSale outside a planSale under a planSays little

The blue line is the daily close over twelve months. Each mark is one insider's trades on one day, on that day's price, sized by dollar value. Solid marks are the stronger signs; hollow and grey marks say little. Hover or tap a mark for who, how much and why.

Trades worth a closer look

A purchase stands out when two or more of these hold: a senior insider, several insiders buying within 90 days, a fall of 10% or more in the three months before, or over $1 million. A sale outside a plan is judged the same way. These are the Feed's rules.

Who traded

dollars, twelve months

10 insiders traded. The most: Framework Ventures Iv L.P., purchase $7.4M.

One row per insider, sold to the left and bought to the right, split by grade: the paler part of a bar is the part that says little.

How it compares

every company on the site

Open-market sales, twelve months

Open-market purchases, twelve months

    The bar ranks every company on the site from the lowest on the left to the highest on the right, in three equal thirds; the small figures under it are the values where each third starts, and the black tick is the middle company. The orange dot is this company; the grey ticks are the other companies in its industry (hover or tap for names). A hatched block is companies tied at none.

    Every Form 4 line

    Purchase: bought on the open market with their own moneyTook pay in stock, own choice: owed cash, chose shares instead; a softer signSale: sold on the open market, not under a plan set in advanceSale, trading plan: under a Rule 10b5-1 plan set up months before, so the date was fixed in advanceGrey lines: plan purchases, pay in stock taken by the whole board or under a company plan, and units paid in cash; they say little about the insider's own view
    TradedInsiderRoleTypeSharesPriceValueFiling
    19 October 2026Nicholas J. CalamariDirectorSaleafter a 54% fall over three months · 88% below its one-year high · Form 144 notice 19 October 20261,320$10.53$13,900Form 4
    19 October 2026Tuffin PaulaGeneral Counsel and CCOSaleafter a 54% fall over three months · 88% below its one-year high · Form 144 notice 19 October 20261,225$10.48$12,838Form 4
    17 September 2026Tuffin PaulaGeneral Counsel and CCOSaleafter a 57% fall over three months · 86% below its one-year high · Form 144 notice 17 September 20263,108$12.36$38,413Form 4
    19 August 2026Smith Chad M.President, BMCSaleafter a 46% fall over three months · 85% below its one-year high · Form 144 notice 19 August 20263,307$12.85$42,508Form 4
    11 June 2026Frater Hugh RDirectorPurchaseafter a 34% fall over three months · 72% below its one-year high5,150$24.34$125,351Form 4
    22 May 2026Talwar HaritDirectorPurchaseafter a 11% fall over three months · 70% below its one-year high5,000$25.34$126,696Form 4
    21 May 2026Garg VishalChief Executive OfficerPurchasetrading plan set in advance15,600$24.89$388,328Form 4
    20 May 2026Garg VishalChief Executive OfficerPurchaseafter a 24% fall over three months · 72% below its one-year high600$24.99$14,994Form 4
    20 May 2026Garg VishalChief Executive OfficerPurchaseafter a 24% fall over three months · 72% below its one-year high15,000$25.00$375,000Form 4
    18 May 2026Garg VishalChief Executive OfficerPurchasetrading plan set in advance3,333$24.71$82,358Form 4
    18 May 2026Garg VishalChief Executive OfficerPurchasetrading plan set in advance3,900$24.74$96,486Form 4
    18 May 2026Garg VishalChief Executive OfficerPurchasetrading plan set in advance600$24.97$14,982Form 4
    18 May 2026Garg VishalChief Executive OfficerPurchasetrading plan set in advance1,257$24.99$31,412Form 4
    18 May 2026Garg VishalChief Executive OfficerPurchasetrading plan set in advance6,510$25.00$162,750Form 4
    12 May 2026Advani LoveenChief Financial OfficerPurchaseafter a 6% rise over three months · 65% below its one-year high400$30.55$12,220Form 4
    11 May 2026Advani LoveenChief Financial OfficerPurchaseafter a 11% rise over three months · 64% below its one-year high100$31.25$3,125Form 4
    8 May 2026Talwar HaritDirectorPurchaseafter a 13% rise over three months · 65% below its one-year high3,000$30.43$91,290Form 4
    8 May 2026Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 8 May 20261,366$29.81$40,726Form 4
    8 May 2026Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 8 May 2026971$30.51$29,625Form 4
    8 May 2026Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 8 May 2026118$31.38$3,703Form 4
    7 May 2026Garg VishalChief Executive OfficerPurchasetrading plan set in advance100$29.95$2,995Form 4
    7 May 2026Garg VishalChief Executive OfficerPurchasetrading plan set in advance6,483$30.00$194,490Form 4
    10 April 2026Framework Ventures Iv L.P., see Footnote10% ownerPurchaseafter a 18% fall over three months · 62% below its one-year high54,384$32.96$1.8 millionForm 4
    9 April 2026Talwar HaritDirectorPurchaseafter a 14% fall over three months · 63% below its one-year high5,000$32.89$164,432Form 4
    8 April 2026Garg VishalChief Executive OfficerPurchaseafter a 4% rise over three months · 59% below its one-year high10,000$35.05$350,519Form 4
    8 April 2026Orn Jonsson SigurgeirChief Technology OfficerPurchaseafter a 4% rise over three months · 59% below its one-year high21$36.05$757Form 4
    8 April 2026Orn Jonsson SigurgeirChief Technology OfficerPurchaseafter a 4% rise over three months · 59% below its one-year high979$36.09$35,332Form 4
    8 April 2026Advani LoveenChief Financial OfficerPurchaseafter a 4% rise over three months · 59% below its one-year high10$35.50$355Form 4
    8 April 2026Menon BhaskarDirectorPurchaseafter a 4% rise over three months · 59% below its one-year high590$34.13$20,140Form 4
    8 April 2026Talwar HaritDirectorPurchaseafter a 4% rise over three months · 59% below its one-year high1,000$33.34$33,340Form 4
    2 April 2026Talwar HaritDirectorPurchaseafter a 15% rise over three months · 56% below its one-year high5,000$35.24$176,218Form 4
    25 March 2026Garg VishalChief Executive OfficerPurchasetrading plan set in advance2,217$29.90$66,298Form 4
    24 March 2026Garg VishalChief Executive OfficerPurchasetrading plan set in advance6,701$28.37$190,136Form 4
    24 March 2026Garg VishalChief Executive OfficerPurchasetrading plan set in advance999$29.08$29,055Form 4
    24 March 2026Garg VishalChief Executive OfficerPurchasetrading plan set in advance2,900$30.06$87,175Form 4
    23 March 2026Garg VishalChief Executive OfficerPurchasetrading plan set in advance750$28.50$21,375Form 4
    23 March 2026Garg VishalChief Executive OfficerPurchasetrading plan set in advance9,850$29.56$291,191Form 4
    23 March 2026Framework Ventures Iv L.P., see Footnote10% ownerPurchaseafter a 21% fall over three months · 66% below its one-year high40,000$29.60$1.2 millionForm 4
    19 March 2026Framework Ventures Iv L.P., see Footnote10% ownerPurchaseafter a 18% fall over three months · 66% below its one-year high53,000$28.48$1.5 millionForm 4
    17 March 2026Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 17 March 20262,374$28.51$67,690Form 4
    16 March 2026Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 17 March 20262,567$29.80$76,503Form 4
    16 March 2026Framework Ventures Iv L.P., see Footnote10% ownerPurchaseafter a 28% fall over three months · 67% below its one-year high25,000$29.55$738,750Form 4
    13 March 2026Framework Ventures Iv L.P., see Footnote10% ownerPurchaseafter a 18% fall over three months · 60% below its one-year high29,494$34.12$1.0 millionForm 4
    11 March 2026Framework Ventures Iv L.P., see Footnote10% ownerPurchaseafter a 21% fall over three months · 54% below its one-year high21,598$39.73$858,089Form 4
    9 March 2026Framework Ventures Iv L.P., see Footnote10% ownerPurchaseafter a 23% fall over three months · 59% below its one-year high10,000$35.46$354,600Form 4
    17 February 2026Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 17 February 20265,004$30.01$150,181Form 4
    17 February 2026Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 17 February 2026996$30.39$30,267Form 4
    12 February 2026Tuffin PaulaGeneral Counsel and CCOSaletrading plan set in advance · Form 144 notice 11 December 20254,987$28.46$141,907Form 4
    12 February 2026Tuffin PaulaGeneral Counsel and CCOSaletrading plan set in advance · Form 144 notice 11 December 20253,031$29.02$87,973Form 4
    10 February 2026Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 10 February 20262,056$27.98$57,527Form 4
    3 February 2026Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 3 February 20263,097$27.06$83,805Form 4
    15 January 2026Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 15 January 20264,880$36.50$178,131Form 4
    15 January 2026Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 15 January 20261,120$37.58$42,090Form 4
    12 January 2026Tuffin PaulaGeneral Counsel and CCOSaletrading plan set in advance · Form 144 notice 11 December 20257,698$38.52$296,559Form 4
    12 January 2026Tuffin PaulaGeneral Counsel and CCOSaletrading plan set in advance · Form 144 notice 11 December 2025302$39.16$11,825Form 4
    6 January 2026Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 6 January 20262,843$35.15$99,918Form 4
    30 December 2025Menon BhaskarDirectorPurchaseafter a 41% fall over three months · 62% below its one-year high1,500$33.94$50,910Form 4
    15 December 2025Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 15 December 20255,390$40.34$217,408Form 4
    15 December 2025Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 15 December 2025610$41.75$25,469Form 4
    12 December 2025Smith Chad M., by TrustPres & COO, Better MortgageSaletrading plan set in advance · Form 144 notice 12 December 20252,378$47.67$113,359Form 4
    11 December 2025Tuffin PaulaGeneral Counsel and CCOSaletrading plan set in advance · Form 144 notice 11 December 20255,300$46.00$243,816Form 4
    11 December 2025Tuffin PaulaGeneral Counsel and CCOSaletrading plan set in advance · Form 144 notice 11 December 20251,888$47.38$89,449Form 4
    11 December 2025Tuffin PaulaGeneral Counsel and CCOSaletrading plan set in advance · Form 144 notice 11 December 2025712$48.22$34,335Form 4
    11 December 2025Tuffin PaulaGeneral Counsel and CCOSaletrading plan set in advance · Form 144 notice 11 December 2025100$49.10$4,910Form 4
    A filing with several lines appears once per line.
    Read morePay taken in stock by the insider's own choice has the filing's footnote, word for word, in the note under it; for the others, hold the pointer on the type. An award filed at no price shows n/a.