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Atlanta Braves Holdings, Inc. planned insider sales

In the last twelve months insiders at Atlanta Braves Holdings, Inc. filed 12 Form 144 notices of planned sales, 465,496 shares worth $22.6 million at the time of filing, from 8 sellers. The latest, filed 30 September 2026: Schiller Derek Gordon (officer), 175,395 shares worth $9.5 million, planned for around 30 September 2026 through UBS Financial Services, Inc..

FiledSellerRelationshipSharesValuePlanned saleSold, per Form 4BrokerHow acquiredFiling
30 September 2026Schiller Derek GordonOfficer175,395$9.5 million30 September 2026175,395 shares from 30 September 2026UBS Financial Services, Inc.Exercise of Stock OptionsForm 144
29 September 2026Heller Gregory JohnOfficer80,263$4.3 million29 September 202680,263 shares from 29 September 2026UBS Financial Services Inc.Exercise of Stock OptionForm 144
19 August 2026Robinson Jill L.Officer30,263$1.6 million19 August 202630,263 shares from 19 August 2026UBS Financial Services, Inc.Exercise of Stock OptionsForm 144
13 February 2026Robinson Jill L.Officer60,000$2.5 million13 February 202660,000 shares from 13 February 2026UBS Financial Services, Inc.Exercise of Stock OptionsForm 144
2 February 2026Robinson Jill L.Officer20,000$800,0282 February 202620,000 shares from 2 February 2026UBS Financial Services, Inc.Exercise of Stock OptionsForm 144
5 December 2025DeRetta RhodesOfficer2,627$101,8235 December 20252,327 shares from 5 December 2025UBS Financial Services IncRSU VestingForm 144
5 December 2025Robinson Jill L.Officer10,705$412,4645 December 202510,705 shares from 5 December 2025UBS Financial Services, Inc.Restricted Stock AwardForm 144
5 December 2025Greg HellerOfficer14,705$567,9075 December 202513,545 shares from 5 December 2025UBS Financial Services IncRSU VestingForm 144
5 December 2025Derek SchillerOfficer14,946$578,8595 December 202513,217 shares from 5 December 2025UBS Financial Services IncRSU VestingForm 144
5 December 2025Michael PlantOfficer15,571$601,8195 December 202513,767 shares from 5 December 2025UBS Financial Services IncRSU Vesting; RSU VestingsForm 144
5 December 2025Terrence McGuirkOfficer21,021$814,1435 December 202518,700 shares from 5 December 2025UBS Financial Services IncRSU VestingForm 144
1 December 2025Robinson Jill L.Officer20,000$790,2001 December 202520,000 shares from 1 December 2025UBS Financial Services, Inc.Exercise of stock optionsForm 144
A Form 144 is the notice an insider files with the SEC before selling restricted or control shares over the Rule 144 thresholds; it says what may be sold, not what was.
Read moreValue is the filer's own aggregate market value. Sold, per Form 4: the same seller's open-market sales on Form 4 from the notice's date to 90 days after, added up, as they appear on the insiders page; a holder who files no Form 4, such as some large holders, never shows one. What is a Form 144?