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AppLovin (APP) FY2025 results: revenue $5.5 billion, up 70.0% on the year

AppLovin Corp. (APP) reported revenue of $5.5 billion for fiscal 2025, the year ended 31 December 2025, up 70.0% on the year before. Net income was $3.3 billion, up 111.0%, and diluted earnings per share $9.75. The figures are the company's own, from the 10-K it filed with the SEC on 19 February 2026.

Revenue
$5.5 billion
+70.0% on the year
FY2019FY2025
Operating margin
75.8%
59.3% a year earlier
FY2019FY2025
Net income
$3.3 billion
+111.0% on the year
FY2019FY2025
Diluted EPS
$9.75
+115.2% on the year
FY2019FY2025

this yearthe year beforeHover a bar for its figure.

The year in brief

What management said about the year

Guidance figures: 3 new.

  • Revenue rose 66% in the quarter: Quarterly revenue was $1,658 million, up 66% from $999 million a year earlier. Full-year revenue was $5,481 million, up 70% from $3,224 million.
  • Diluted EPS rose sharply: Quarterly diluted net income per share was $3.24, against $1.73 a year earlier. Full-year diluted net income per share was $9.75, against $4.53.
  • Adjusted EBITDA margin reached 84%: Adjusted EBITDA margin was 84% in the fourth quarter, up from 77%. Full-year margin was 82%, up from 75%.
  • Operating cash flow was $1.31 billion: Net cash from operating activities was $1.31 billion in the quarter, against $701 million a year earlier. For the full year it was $3.97 billion, against $2,099 million.
  • Repurchases totaled $2.58 billion for year: In the quarter the company repurchased and withheld 0.8 million Class A shares for $481.7 million. For the full year it repurchased and withheld 6.4 million shares for $2.58 billion.
Read the Q4 FY2025 earnings call summary

From this 10-K

AppLovin sells advertising software to businesses that want to reach, monetise and grow an audience, and it charges them fees for using it. The filing describes the solutions as artificial-intelligence-powered and end-to-end, covering the buying of users, the selling of advertising space, the measurement of both, and streaming television. Since the sale of its own games business in June 2025 the company operates as a single operating and reportable segment. It was incorporated in Delaware in July 2011 and its offices are at 1100 Page Mill Road, Palo Alto, California.

AppLovin Corp., the 10-K for 2025

AppLovin sells advertising software to businesses that want to reach, monetise and grow an audience, and it charges them fees for using it. The filing describes the solutions as artificial-intelligence-powered and end-to-end, covering the buying of users, the selling of advertising space, the measurement of both, and streaming television. Since the sale of its own games business in June 2025 the company operates as a single operating and reportable segment. It was incorporated in Delaware in July 2011 and its offices are at 1100 Page Mill Road, Palo Alto, California.

The main product

Axon Ads Manager is the user acquisition tool and the source of the vast majority of what the company earns. Advertisers set a return goal for a campaign and the system targets the users it judges most likely to meet it, matching advertiser demand to publisher supply through auctions the filing describes as running at vast scale and at microsecond-level speeds. Advertisers are charged from those campaign goals rather than at a fixed price per impression, per click or per installation. Behind it sits Axon AI, a recommendation engine whose predictions improve as more advertisers use the platform and generate more data about users and their engagement, which the filing puts forward as the loop that compounds.

The other three tools

MAX is the selling side: an in-app bidding system that runs one real-time auction for a publisher's advertising space so that most bidding platforms in the industry compete for it simultaneously. It is charged as a percentage of what the client spends. Adjust is a measurement and analytics platform for marketers, covering attribution, measurement and fraud prevention, sold mainly on an annual software subscription. Wurl is the connected television platform, distributing streaming video for content companies and selling advertising around it, with AdPool connecting television supply to advertisers and Global FAST Pass used to launch free ad-supported channels. Wurl is charged to content companies, streamers and advertisers on a usage basis or per thousand impressions.

Who buys it

Customers run from indie developer studios and individuals to the largest global internet platforms, and the filing names Meta and Google among the advertising clients. They fall into groups: advertisers using the platform to find users, advertising networks using the mediation tool to buy space, and mobile app publishers using it to sell theirs. Meta, Google, Amazon and Unity Software are named as competitors as well, in an ecosystem the filing calls fragmented and made up of divisions of large established companies alongside private ones, several of which are also partners and clients. Demand moves with mobile gaming and e-commerce activity, so holidays, promotional events, school cycles and game launches show up in the year.

Selling the games business

On 30 June 2025 AppLovin completed the sale of its Apps business to Tripledot for $400 million in cash, subject to closing adjustments, plus equity worth roughly 20 percent of Tripledot's fully diluted shares at closing. The agreement had been signed on 7 May 2025 and amended at closing so that a portion originally to be funded by a secured promissory note could be paid in cash instead; no note was issued. Results of the Apps business are presented as discontinued operations.

People

At the end of 2025 the company had 898 employees, 876 of them full-time and 22 part-time or interns, spread across 15 countries, with about 60 percent outside the United States. None are represented by a labour union.

From AppLovin's annual report on Form 10-K for the year ended 31 December 2025. The filing

Written from the 10-K filed 19 February 2026: read the full 10-K.

The four quarters: Q1 FY2025 · Q2 FY2025 · Q3 FY2025 · Q4 FY2025

Income statement (profit and loss)

$ millionFY2025FY2024FY2023On the yearLast 8 years
Revenue5,4813,2241,842+70.0%
Cost of revenue665521357+27.8%
Gross profit4,8162,7031,485+78.1%
Gross margin87.9%83.9%80.6%
Research and development227375334-39.6%
Operating income4,1521,911772+117.3%
Operating margin75.8%59.3%41.9%
Interest expense201308282-34.9%
Pre-tax income3,9531,612502+145.2%
Income tax52022.443.8+2,218.2%
Effective tax rate13.1%1.4%8.7%
Net income3,3341,580357+111.0%
Net margin60.8%49.0%19.4%
Diluted EPS$9.75$4.53$0.98+115.2%
$ million except per share.
Read moreFree cash flow is operating cash flow less capital expenditure; the effective tax rate is income tax over pre-tax income; margins are the line over revenue. Gross profit is revenue less cost of revenue, and operating income is revenue less the company's own total costs, where the statement does not print those lines. Those four are arithmetic on the filed numbers; everything else is as filed. Money is in $ million as the company files it, or in $ billion by the switch above the tables; per share figures and share counts are as they are.

Cash flow

$ millionFY2025FY2024FY2023On the yearLast 8 years
Operating cash flow3,9712,0991,062+89.2%
Capital expendituren/a4.84.2
Free cash flown/a2,0941,057
Free cash flow marginn/a65.0%57.4%
Cash from investing358-107-77.8
Cash from financing-2,593-1,750-1,563
Depreciation and amortisation195449489-56.6%
Share-based compensation210369363-43.0%
Buybacks2,1929811,154+123.4%
Diluted shares, weighted342m348m363m-1.7%
Shares outstanding at period end338m340m340m-0.5%

Balance sheet

$ millionFY2025FY2024FY2023On the yearLast 8 years
Shareholders' equity2,1351,0901,256+95.9%
Redeemable equityn/an/a0.0
Short-term borrowingsn/a0.0215
Debt3,5133,5093,121+0.1%
Operating lease liabilities17.831.142.9-42.7%
Finance lease liabilities105134144-21.5%
Other liabilities1,4891,105580+34.7%
Total liabilities and equity7,2605,8695,359+23.7%
Goodwill1,5401,4581,497+5.6%
Intangible assets3974731,293-16.1%
Cash and equivalents2,487697502+256.8%
Receivables1,8191,283954+41.8%
Other assets1,0161,9581,113-48.1%
Total assets7,2605,8695,359+23.7%

10-K for the year ended 31 December 2025, filed 19 February 2026: the filing.