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RUM Group Inc.: Q4 FY2025 earnings call

What management said about Q4 FY2025, from the documents filed with the SEC on 5 March 2026: press release. Guidance figures: 4 new. The quarter’s numbers.

Key takeaways

  • Revenue passed $100 million for year: Full-year revenue was $100.6 million, up from $95.5 million in 2024. The release describes this as the first time annual revenue surpassed $100 million. Source
  • Fourth-quarter revenue rose 9% sequentially: Fourth-quarter revenue was $27.1 million, up from $24.8 million in the third quarter of 2025. Source
  • Audience Monetization revenue fell $2.8 million: Total revenue was down $3.2 million year over year. Of that, $2.8 million came from Audience Monetization and $0.4 million from Other Initiatives. Source
  • Advertising fees fell, subscriptions rose: Advertising, tipping and platform hosting fees fell $5.5 million. Subscription and licensing fees rose $2.7 million, partly offsetting the decline. Source
  • Monthly active users reached 52 million: Average global MAUs were 52 million in Q4, up 11% sequentially. Management attributes the increase primarily to an initial investment in international expansion. Source
  • Q4 adjusted EBITDA loss was $16.0M: Adjusted EBITDA was a loss of $16.0 million in Q4, compared with a loss of $13.4 million in the fourth quarter of 2024. It is a non-GAAP measure. Source
  • Liquidity was $256.4 million at year-end: Total liquidity at December 31, 2025 was $256.4 million: $237.9 million cash plus 210.82 Bitcoin valued at $18.5 million, down from $293.8 million at September 30, 2025. Source
  • Draft S-4 submitted confidentially: Rumble confidentially submitted a draft Form S-4 to the SEC for the proposed Northern Data business combination, described as a key regulatory step. Source

“Rumble has reached an inflection point. The investments we made throughout 2025, in platform stability, creator monetization, short-form video, and our sales infrastructure, are beginning to bear fruit.”

Chris Pavlovski, Chairman and CEO

Guidance

AreaPeriodFigureAgainst last quarter
Advertising commitment (Tether) SourceQ1 2026 onward, over two years$50 million per year over two yearsNew
GPU services purchase (Tether) SourceTwo-year period after exchange offer closesup to $150 millionNew
Northern Data GPU utilization SourceEnd of Q1 2026approximately 85%New
Northern Data acquisition closing SourceSecond quarter of 2026Second quarter of 2026New

What changed from last quarter

  • New: Rumble signed a business combination agreement to acquire Northern Data AG, aiming to expand Rumble Cloud's compute footprint. Source
  • New: Tether advertising commitment of $100 million announced as a new arrangement. Source
  • New guidance: Management began giving an expected GPU utilization figure for Northern Data. Source
  • New: Rumble Wallet, a non-custodial crypto wallet, launched January 7, 2026 with Tether. Source
  • New: Web version of Rumble Shorts unveiled February 4, 2026; Android and Apple app approvals followed in February. Source
  • New: Exclusive daily live-stream distribution agreement with The Dan Bongino Show announced January 12, 2026. Source
  • New: Greg Sherrill named first President of Sales for Rumble Advertising. Source
  • New: Maurice Edelson joined as General Counsel and Corporate Secretary on March 2, 2026. Source

Results and revenue growth

  • Revenue passed $100 million for year: Full-year revenue was $100.6 million, up from $95.5 million in 2024. The release describes this as the first time annual revenue surpassed $100 million. Source
  • Fourth-quarter revenue rose 9% sequentially: Fourth-quarter revenue was $27.1 million, up from $24.8 million in the third quarter of 2025. Source
  • Net loss narrowed on prior-year charge: Fourth-quarter net loss was $32.7 million, against $236.8 million a year earlier. The prior-year figure included a $184.7 million loss on the change in fair value of a derivative tied to Tether's investment. Source

Revenue mix by business line

  • Audience Monetization revenue fell $2.8 million: Total revenue was down $3.2 million year over year. Of that, $2.8 million came from Audience Monetization and $0.4 million from Other Initiatives. Source
  • Advertising fees fell, subscriptions rose: Advertising, tipping and platform hosting fees fell $5.5 million. Subscription and licensing fees rose $2.7 million, partly offsetting the decline. Source
  • Publisher inventory revenue declined: Other Initiatives revenue fell on lower publisher-network advertising inventory, partly offset by a $0.1 million increase in cloud services. Source

“We are competing, winning on multiple fronts, and we are just getting started.”

Chris Pavlovski, Chairman and CEO

Audience and monetization

  • Monthly active users reached 52 million: Average global MAUs were 52 million in Q4, up 11% sequentially. Management attributes the increase primarily to an initial investment in international expansion. Source
  • ARPU edged up to $0.46: ARPU was $0.46 for the quarter, up 2% from the third quarter. ARPU is Audience Monetization revenue divided by MAUs and excludes Other Initiatives revenue. Source
  • Rumble Shorts topped one million views: Rumble Shorts has topped 1 million daily unique video views, according to the release, weeks after launch. Source

Products, partners and customers

  • Dan Bongino Show exclusive to Rumble: Rumble became the sole platform for the show's daily live streams under an exclusive distribution agreement announced January 12, 2026. Source
  • Cleveland Browns adopt Rumble Cloud: The Browns selected Rumble for video cloud storage and infrastructure, making it the third NFL franchise on Rumble Cloud after the Dolphins and Buccaneers. Source
  • Perplexity bundle and ad commitment: The Perplexity partnership includes a bundled subscription with Rumble Premium and Perplexity Pro, plus advertising to promote Perplexity's Comet browser. Source

“Our advertising business is anchored by a $100 million Tether commitment, and our pending acquisition of Northern Data will open an entirely new frontier in Cloud and GPU infrastructure.”

Chris Pavlovski, Chairman and CEO

Operating costs

  • Cost of services fell 26%: Cost of services fell $8.9 million to $25.6 million, mainly from an $8.8 million reduction in programming and content costs. Source
  • Sales and marketing rose 92%: Sales and marketing rose $3.5 million to $7.3 million. Marketing and public relations added $2.8 million, payroll $0.5 million and consulting $0.2 million. Source
  • G&A rose on admin and payroll: General and administrative expense rose $2.7 million to $9.9 million. Administrative costs, including professional fees and insurance, added $1.9 million and payroll added $0.8 million. Source

Margins and adjusted EBITDA

  • Q4 adjusted EBITDA loss was $16.0M: Adjusted EBITDA was a loss of $16.0 million in Q4, compared with a loss of $13.4 million in the fourth quarter of 2024. It is a non-GAAP measure. Source
  • Full-year adjusted EBITDA loss narrowed: The full-year adjusted EBITDA loss was $74.3 million, against $92.1 million in 2024. Source
  • Deal and digital asset charges in Q4: Fourth-quarter expenses included $5.7 million of acquisition-related transaction costs and a $5.6 million change in fair value of digital assets, both excluded from adjusted EBITDA. Source

Cash, liquidity and capital

  • Liquidity was $256.4 million at year-end: Total liquidity at December 31, 2025 was $256.4 million: $237.9 million cash plus 210.82 Bitcoin valued at $18.5 million, down from $293.8 million at September 30, 2025. Source
  • Operating cash outflow narrowed: Net cash used in operating activities was $70.4 million for 2025, against $87.0 million in 2024. Source
  • Fully diluted shares near 421 million: Fully diluted capitalization was 421.3 million shares, including 107.0 million shares in earnout or escrow subject to share-price milestones. Source

Acquisition and GPU capacity

  • Draft S-4 submitted confidentially: Rumble confidentially submitted a draft Form S-4 to the SEC for the proposed Northern Data business combination, described as a key regulatory step. Source
  • GPU figures sourced from Northern Data: Data center and GPU details in the release come from information Northern Data provided, per the release's footnote. Source
  • Possible further Northern Data share purchases: Rumble reserves the right to buy additional Northern Data shares outside the offer, and any such purchases made public in Germany will also be disclosed in the United States. Source

Leadership and governance

  • Greg Sherrill leads ad sales: Greg Sherrill was named first President of Sales for Rumble Advertising on January 6, 2026. He previously held senior roles at Magnite, AT&T and Comcast. Source
  • Maurice Edelson joins as general counsel: Maurice Edelson joined March 2, 2026 as General Counsel and Corporate Secretary, with more than 25 years of legal and business experience in media and entertainment. Source
  • Founder holds high-vote Class D shares: Founder and CEO Chris Pavlovski holds Class D shares carrying 11.2663 votes each. The shares are non-economic. Source

Coming up, as management said on 5 March 2026

  • Exchange offer launch to follow: Management described the draft S-4 as a step toward launching the voluntary exchange offer for Northern Data shares. Source
  • Northern Data close targeted Q2 2026: The company expects to complete the Northern Data acquisition in the second quarter of 2026. Source

Figures management reported

FigureReported
Monthly active users (average, Q4 2025) Source52 million
ARPU (Q4 2025) Source$0.46
Rumble Shorts daily unique video views Sourcetopped 1 million
NFL franchises on Rumble Cloud Sourcethird franchise
GPUs in Northern Data footprint Sourceapproximately 22,400 NVIDIA GPUs

Risks management discussed

  • Operational: MAU counts come from Google Analytics 4, and management cannot determine how the switch from Universal Analytics affected reported MAUs, so comparisons to earlier periods may be limited. Source

Earlier plans management reported on

  • On track: Management states the acquisition is on track to close in the second quarter of 2026. Source
  • Not stated: Management says investments made through 2025 in platform stability, creator monetization, short-form video and sales are beginning to produce results. Source

Other quarters

Summarised with AI from the documents the company filed with the SEC. Every point is checked against the filing before it is shown: management’s own words word for word, figures against the line or table row they come from. A point that fails the check is left out. Source opens the filing at that line.