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Nike, Inc.: Q1 FY2027 earnings call

What management said about Q1 FY2027, from the documents filed with the SEC on 1 October 2026: press release. Guidance figures: 3 new. The quarter’s numbers.

Key takeaways

  • Revenue down 4 percent reported: Revenues were $11.2 billion, down 4 percent reported and 5 percent currency-neutral. NIKE Brand revenues were $11.0 billion, down 4 percent on both bases. Source
  • Greater China revenue and EBIT fell: Greater China revenue was $1.2 billion, down 22 percent reported and 26 percent currency-neutral. Greater China EBIT fell 34 percent to $248 million. Source
  • NIKE Direct down 8 percent: NIKE Direct revenues were $4.1 billion, down 8 percent reported and 9 percent currency-neutral. NIKE Brand Digital fell 13 percent and NIKE-owned stores fell 5 percent. Source
  • Gross margin up 60 basis points: Gross margin was 42.8 percent against 42.2 percent, attributed to lower warehousing and logistics costs. Source
  • Pace scales the Sport Offense: Pace aims to accelerate and scale Sport Offense results across NIKE. It builds on the March 2026 cost realignment plan. Source

“The Sport Offense is driving measurable progress across our performance business, and we introduced Pace to help us accelerate and scale that momentum across NIKE,”

Elliott Hill, President and Chief Executive Officer, NIKE, Inc.

Guidance

AreaPeriodFigureAgainst last quarter
Effective tax rate Sourcefiscal 2027mid-20 percent range
Adjusted diluted EPS Sourcefiscal 2027$1.15 to $1.35
Pace cumulative savings Sourcethrough fiscal 2031approximately $2.5 billionNew
Pace pre-tax charges Sourcethrough fiscal 2031approximately $1.0 billion, primarily employee-relatedNew
Pace charges recognized Sourcefiscal 2027approximately $0.3 billionNew

What changed from last quarter

  • New: The company announced Pace, an operating model transformation that builds on the March 2026 cost realignment plan. Source
  • New: The company is taking actions to reposition NIKE Sportswear, Jordan Brand and Greater China. The prior release did not list these actions. Source
  • New: This release names Dave Denton as Executive Vice President and Chief Financial Officer. The June 30, 2026 release named Matthew Friend in that title. Source
  • New guidance: The release gives fiscal 2027 guidance for revenues, effective tax rate and adjusted diluted EPS. The June 30, 2026 release contained no fiscal 2027 guidance. Source

Results and growth drivers

  • Revenue down 4 percent reported: Revenues were $11.2 billion, down 4 percent reported and 5 percent currency-neutral. NIKE Brand revenues were $11.0 billion, down 4 percent on both bases. Source
  • Net income and EPS slightly lower: Net income was $712 million against $727 million a year earlier, down 2 percent. Diluted EPS was $0.48 against $0.49. Source
  • Sport Offense progress in performance: Management said the Sport Offense continued to drive momentum across priority sports. The release gives no sales figure for the performance business. Source

Segments and regions

  • North America grew, EMEA declined: North America revenue rose 2 percent to $5.1 billion. EMEA revenue fell 5 percent to $3.2 billion, and Asia Pacific and Latin America fell 2 percent. Source
  • Greater China revenue and EBIT fell: Greater China revenue was $1.2 billion, down 22 percent reported and 26 percent currency-neutral. Greater China EBIT fell 34 percent to $248 million. Source
  • Regional EBIT mixed: North America EBIT rose 3 percent to $1,170 million. EMEA EBIT fell 1 percent to $728 million, and Asia Pacific and Latin America EBIT fell 7 percent to $324 million. Source
  • Converse revenue down 28 percent: Converse revenues were $263 million, down 28 percent on both bases, with declines in all territories. Converse EBIT fell 36 percent to $25 million. Source

“We have more work to do in NIKE Sportswear, Jordan Brand and Greater China, and we're taking deliberate actions to strengthen those businesses the right way for the long-term.”

Elliott Hill, President and Chief Executive Officer, NIKE, Inc.

Products, channels and customers

  • Wholesale down 1 percent: NIKE Brand wholesale revenues were $6.8 billion, down 1 percent. North America wholesale rose 9 percent to $3.0 billion. Source
  • NIKE Direct down 8 percent: NIKE Direct revenues were $4.1 billion, down 8 percent reported and 9 percent currency-neutral. NIKE Brand Digital fell 13 percent and NIKE-owned stores fell 5 percent. Source
  • Footwear down, apparel up: NIKE Brand footwear revenues were $7.0 billion, down 6 percent. Apparel rose 2 percent to $3.4 billion, and equipment fell 3 percent to $611 million. Source

Costs and operating expense

  • Demand creation up 5 percent: Demand creation expense was $1.3 billion, up 5 percent, reflecting higher brand marketing for key sports events. Source
  • Operating overhead down 6 percent: Operating overhead expense was $2.7 billion, down 6 percent, on lower wage-related expense and lower other administrative costs. Source
  • Selling and admin costs down 3 percent: Total selling and administrative expense was $3.9 billion, down 3 percent, or 34.9 percent of revenues against 34.3 percent a year earlier. Source
  • Tax rate higher on audit settlements: The effective tax rate was 22.7 percent against 21.1 percent, mainly from foreign tax audit settlements recognized in the current year. Source

“We delivered first quarter results consistent with our expectations, supported by improved gross margin and disciplined cost management,”

Dave Denton, Executive Vice President and Chief Financial Officer, NIKE, Inc.

Margins and EBIT

  • Gross margin up 60 basis points: Gross margin was 42.8 percent against 42.2 percent, attributed to lower warehousing and logistics costs. Source
  • EBIT margin up to 8.1 percent: EBIT margin was 8.1 percent against 7.7 percent, and net income margin was 6.3 percent against 6.2 percent. Total EBIT was $907 million, flat against $904 million. Source
  • Global Brand Divisions loss narrowed: Global Brand Divisions EBIT loss was $1,110 million against $1,192 million. The segment carries centrally managed product creation and design costs. Source

Inventory and balance sheet

  • Inventories down 3 percent: Inventories were $7.8 billion, down 3 percent, primarily reflecting shifts in product mix. Source
  • Cash and investments down $0.2 billion: Cash and short-term investments were $8.4 billion, down about $0.2 billion, as operating cash was more than offset by dividends and capital expenditures. Source
  • Receivables up 6 percent: Accounts receivable, net rose 6 percent to $5,242 million from $4,962 million a year earlier. Source

Capital and shareholder returns

  • Dividends of $610 million: The company returned about $610 million to shareholders through dividends in the quarter, up 3 percent from the prior year. No share repurchases are mentioned in the quarter. Source
  • Dividend per share raised: Dividends declared were $0.410 per share against $0.400 a year earlier. Source
  • Debt reduced, $2.0 billion now current: Long-term debt was $5,893 million against $7,996 million a year earlier. A $2,000 million portion is classified as current. Source

Pace operating model and strategy

  • Pace scales the Sport Offense: Pace aims to accelerate and scale Sport Offense results across NIKE. It builds on the March 2026 cost realignment plan. Source
  • Supply chain, India campus and geographies: Components include modernizing the global supply chain, a new India campus for enterprise capabilities, a realignment to three geographies, and further streamlining to reduce costs. Source
  • Savings stated before charges: The savings figure is stated before the expected pre-tax charges and any future reinvestment, according to the release. Source

People and leadership

  • CEO comments on Pace and priorities: Elliott Hill is President and Chief Executive Officer. The release quotes him on Pace and on work remaining in three businesses. Source
  • CFO points to portfolio and resource discipline: Dave Denton, CFO, said the company will focus on portfolio health, enterprise productivity and disciplined resource allocation. Source

Figures management reported

FigureReported
NIKE Brand sales to wholesale customers Source$6,804 million
NIKE Brand sales through NIKE Direct Source$4,142 million

Risks management discussed

  • Operational: Pace savings, charges and cash spending could differ from the estimates, possibly materially. Source
  • Regulatory: Pace estimates rest on assumptions, including local law requirements in various jurisdictions. Source
  • Demand: Lower revenues in Greater China and EMEA were the main drag on NIKE Brand revenue in the quarter. Source

Earlier plans management reported on

  • Met: Management said first-quarter results were consistent with its expectations. Source
  • Not stated: Pace includes and builds upon the March 2026 cost realignment plan. The release gives no status for that earlier plan. Source

Other quarters

Summarised with AI from the documents the company filed with the SEC. Every point is checked against the filing before it is shown: management’s own words word for word, figures against the line or table row they come from. A point that fails the check is left out. Source opens the filing at that line.