Prentice Capital Management, LP
Prentice Capital Management, LP reported 17 US-listed holdings worth $52.9 million in its 13F for the quarter ended 30 June 2026, filed 14 August 2026. Its largest: Opendoor Technologies Inc. (17.7%), Nextnav Inc. (14.8%) and JetBlue Airways Corp. (13.3%). Against the quarter before, it opened 0 positions, added to 10, trimmed 4 and sold out of 6.
The 14 largest of its 17 positions, each sized by its share of the reported holdings, coloured by the change in shares against Q1 2026.
What the fund reported holding at each quarter's end; hover a bar for the number of positions
What its reported holdings returned
Held through each quarter, the holdings it reported returned +45.1% over the 7 quarters to 30 June 2026, against +30.2% for the S&P 500.
Not the fund's own return: each 13F's holdings are kept unchanged until the next one, so trades inside a quarter, dividends, cash and fees are left out. A rough guide to how its picks have done over time.
What it did on the quarter
Its positions against its 13F for the quarter to 31 March 2026; a change under 0.1% of a position counts as held
Added to 10
- JetBlue Airways Corp. JBLU+391,806 shares · +47%
- Camping World Hldgs Inc. CWH+255,325 shares · +206%
- Opendoor Technologies Inc. OPEN+418,101 shares · +26%
- Fermi Inc. Com FRMI+180,548 shares · +64%
- Peloton Interactive, Inc. PTON+199,038 shares · +28%
- Frontier Group Holdings Inc. ULCC+97,241 shares · +18%
- Bumble Inc. BMBL+213,161 shares · +1580%
- Nextnav Inc. NN+11,914 shares · +3%
and 2 more in the table below
Trimmed 4
- Snap Inc. SNAP-727,361 shares · -34%
- Growgeneration Corp. GRWG-101,893 shares · -37%
- Hydrofarm Hldgs Group Inc.-30,733 shares · -68%
- Nextnav Inc.-2,000 shares · -1%
Sold out of 6
- Callaway Golf Co. CALY$2.0 million last quarter
- American Airlines Group Inc. AAL$1.5 million last quarter
- Gopro Inc. GPRO$1.4 million last quarter
- Groupon Inc. GRPN$1.0 million last quarter
- Coty Inc. COTY$819,283 last quarter
- Oatly Group AB$217,635 last quarter
What it holds
| Company | Shares | Value | Of its book | Change in shares |
|---|---|---|---|---|
| Opendoor Technologies Inc. OPEN | 2.0M | $9.3 million | 17.67% | +418.1K |
| Nextnav Inc. NN | 439.7K | $7.8 million | 14.83% | +11.9K |
| JetBlue Airways Corp. JBLU | 1.2M | $7.0 million | 13.32% | +391.8K |
| Snap Inc. SNAP | 1.4M | $6.2 million | 11.74% | -727.4K |
| Peloton Interactive, Inc. PTON | 920.1K | $5.4 million | 10.29% | +199.0K |
| Frontier Group Holdings Inc. ULCC | 628.6K | $5.0 million | 9.41% | +97.2K |
| Fermi Inc. Com FRMI | 462.0K | $4.2 million | 8.01% | +180.5K |
| Camping World Hldgs Inc. CWH | 379.2K | $2.9 million | 5.47% | +255.3K |
| Nextnav Inc. | 250.0K | $1.7 million | 3.26% | -2.0K |
| Turtle Beach Corp. TBCH | 114.3K | $1.4 million | 2.69% | +1.5K |
| Newell Brands Inc. NWL | 120.2K | $738,169 | 1.40% | +5.8K |
| Bumble Inc. BMBL | 226.6K | $725,277 | 1.37% | +213.2K |
| Growgeneration Corp. GRWG | 172.2K | $254,862 | 0.48% | -101.9K |
| Hydrofarm Hldgs Group Inc. | 14.7K | $12,521 | 0.02% | -30.7K |
| Opendoor Technologies Inc. OPENW | 13.0K | $6,420 | 0.01% | no change |
| Opendoor Technologies Inc. OPENL | 13.0K | $3,668 | 0.01% | no change |
| Opendoor Technologies Inc. OPENZ | 13.0K | $3,113 | 0.01% | no change |