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Columbia Sportswear Co.: Q1 FY2026 earnings call

What management said about Q1 FY2026, from the documents filed with the SEC on 30 April 2026: press release, CFO commentary. Guidance figures: 4 raised, 2 lowered, 5 new, 6 kept. The quarter’s numbers.

Key takeaways

  • Net sales flat, U.S. down: Net sales were $779.0 million, flat as reported and down 3 percent in constant currency. International growth offset a 10 percent decline in the U.S. Source
  • Operating income down 10 percent: Operating income was $42.0 million, or 5.4 percent of net sales, against $46.5 million a year earlier. SG&A was $357.1 million, or 45.8 percent of net sales. Source
  • U.S. sales fell on wholesale and DTC: U.S. net sales were $422.5 million, down 10 percent. Wholesale fell low teens on lower Spring 2026 orders; DTC.com fell low teens and DTC B&M fell mid single digits. Source
  • Tariffs cut gross margin 310 basis points: Gross margin fell 20 basis points to 50.7 percent. Unmitigated U.S. tariffs cut 310 basis points, partly offset by mitigation, mainly targeted price increases. Source
  • Cash used in operations widened: Operating activities used $77.5 million of cash, against $32.0 million a year earlier. Capital expenditures were $12.4 million, against $15.6 million. Source
  • Buybacks totaled $150.0 million: The company bought back 2,498,685 shares at an average $60.03 each during the quarter. Source

“Our U.S. business declined, which was largely expected due to a lower Spring 2026 wholesale order book, and our decisions taken last year to reduce supply of winter season products as a precautionary measure in response to U.S. tariff announcements.”

Tim Boyle, Chairman and Chief Executive Officer

Guidance

AreaPeriodFigureAgainst last quarter
Net sales SourceFull year 2026$3.43 to $3.50 billion, growth of 1.0 to 3.0 percentKept
Foreign currency effect on net sales SourceFull year 2026approximately 50 to 100 basis points benefitKept
Gross margin SourceFull year 202650.3% to 50.5%Raised from 49.8% to 50.0%
Incremental tariff impact on gross margin before mitigation SourceFull year 2026roughly 200 basis pointsLowered from 300 basis points
SG&A as percent of net sales SourceFull year 202643.6% to 44.2%Kept
Operating income SourceFull year 2026$230 to $262 millionRaised from $211 to $243 million
Operating margin SourceFull year 20266.7% to 7.5% of net salesRaised from 6.2% to 6.9%
Effective income tax rate SourceFull year 202624.0% to 25.0%Kept
Diluted EPS SourceFull year 2026$3.55 to $4.00Raised from $3.20 to $3.65
Diluted weighted average shares SourceFull year 2026~51.6MLowered from ~52.9M
Foreign currency effect on diluted EPS SourceFull year 2026approximate $0.10 favorable impact
Operating cash flow SourceFull year 2026$300 to $330 millionKept
Capital expenditures SourceFull year 2026$65 to $75 millionKept
Demand creation as percent of net sales SourceFull year 2026~6.5% of net sales
Net sales SourceSecond quarter 2026$600 to $610 million, down 1.0% to up 1.0% from $605 millionNew
Operating margin SourceSecond quarter 2026operating loss of 5.5 to 4.5 percent of net salesNew
SG&A growth SourceSecond quarter 2026low-single-digit percentNew
Effective tax rate SourceSecond quarter 2026approximately 20%New
Diluted EPS SourceSecond quarter 2026$0.46 to $0.37 loss per shareNew

What changed from last quarter

  • Guidance raised: Full-year gross margin range raised, attributed to lower-than-planned U.S. tariffs under temporary rates through July 2026. Source
  • Guidance raised: Full-year operating income and operating margin ranges raised from the prior ranges. Source
  • Guidance raised: Full-year diluted EPS range raised from the prior range. Source
  • New: Tariff assumption changed: current U.S. rates assumed through July 2026, where prior guidance reflected rates in place on February 3, 2026. Source
  • New guidance: Second-quarter 2026 guidance issued for net sales, operating margin, effective tax rate and diluted loss per share. Source
  • Ended: First-quarter 2026 guidance from the prior release has ended; reported first-quarter results replace it.

First quarter results

  • Net sales flat, U.S. down: Net sales were $779.0 million, flat as reported and down 3 percent in constant currency. International growth offset a 10 percent decline in the U.S. Source
  • Operating income down 10 percent: Operating income was $42.0 million, or 5.4 percent of net sales, against $46.5 million a year earlier. SG&A was $357.1 million, or 45.8 percent of net sales. Source
  • Diluted EPS $0.65 with currency help: Diluted EPS was $0.65 against $0.75. Currency translation added $4.7 million to net income and $0.09 to diluted EPS. Source
  • Effective tax rate rose to 27.4 percent: Income tax expense was $13.0 million, an effective rate of 27.4 percent against 23.0 percent. Interest income, net, fell to $4.9 million from $6.8 million. Source

Segments and regions

  • U.S. sales fell on wholesale and DTC: U.S. net sales were $422.5 million, down 10 percent. Wholesale fell low teens on lower Spring 2026 orders; DTC.com fell low teens and DTC B&M fell mid single digits. Source
  • Europe direct sales rose mid-30s percent: EMEA net sales rose 35 percent, or 21 percent in constant currency, to $145.3 million. Europe direct grew on DTC performance and healthy wholesale sales. Source
  • Japan fell while China and Korea rose: Latin America and Asia Pacific rose 5 percent to $160.2 million. Japan fell mid single digits on softer international tourism; China rose low double digits. Source
  • Canada grew on DTC brick-and-mortar: Canada net sales rose 7 percent, or 1 percent in constant currency, to $51.0 million, driven by DTC brick-and-mortar sales. Source

“it’s increasingly clear to me that the Columbia ACCELERATE Growth Strategy is gaining traction.”

Tim Boyle, Chairman and Chief Executive Officer

Brands, categories and channels

  • Columbia brand near flat: Columbia brand net sales rose 1 percent to $690.1 million, down 2 percent in constant currency. SOREL fell 12 percent to $37.2 million and prAna fell 5 percent to $26.7 million. Source
  • SOREL fell on short winter inventory: SOREL net sales fell 12 percent, or 14 percent in constant currency, citing a shortage of inventory for winter products and lower closeout sales. Source
  • Footwear rose, apparel slipped: Footwear rose 4 percent to $155.9 million, flat in constant currency. Apparel, accessories and equipment fell 1 percent to $623.1 million. Source
  • Wholesale and DTC both flat: Wholesale net sales were $401.1 million, flat as reported and down 3 percent in constant currency. DTC net sales were $377.9 million, flat as reported. Source

Costs, margins and tariffs

  • Tariffs cut gross margin 310 basis points: Gross margin fell 20 basis points to 50.7 percent. Unmitigated U.S. tariffs cut 310 basis points, partly offset by mitigation, mainly targeted price increases. Source
  • SG&A rose on DTC spend: SG&A was $357.1 million, or 45.8 percent of net sales, up about 1 percent. Higher DTC costs were partly offset by lower enterprise technology and supply chain expenses. Source
  • Tariff cost held in inventory: Quarter-end inventories held about $25.0 million of incremental tariff costs before mitigation. Source
  • Tariff cost booked in cost of sales: About $55 million of the tariffs paid has been recorded in cost of sales across 2025 and the first quarter of 2026. Source

“We remain focused on what we can control, and will continue executing our strategy and vision to:”

Tim Boyle, Chairman and Chief Executive Officer

Demand, orders and inventory

  • Inventory flat in dollars, lower in units: Inventories were $624.0 million, flat year over year, while units were down about 11 percent. Source
  • Winter demand robust in Europe: Management cited robust winter season demand and inventory availability across channels in Europe. Source
  • International distributor orders grew: Distributor orders rose: EMEA distributors up low 30 percent on earlier shipments and healthy orderbook growth; LAAP distributors up low double digits on healthy orderbook growth. Source

Cash, capital and buybacks

  • Cash used in operations widened: Operating activities used $77.5 million of cash, against $32.0 million a year earlier. Capital expenditures were $12.4 million, against $15.6 million. Source
  • Buybacks totaled $150.0 million: The company bought back 2,498,685 shares at an average $60.03 each during the quarter. Source
  • Remaining buyback authority $276.5 million: Repurchase authorization left at $276.5 million at March 31, 2026, with no obligation to buy any set number of shares. Source
  • Cash and no borrowings at quarter-end: Cash, cash equivalents and short-term investments totaled $535.4 million, against $658.4 million a year earlier, with no borrowings. Source

Strategy and brand campaign

  • ACCELERATE targets younger consumers: ACCELERATE is a multi-year growth strategy to elevate the Columbia brand toward younger, more active consumers. Source
  • Engineered for Whatever campaign: Management credited the Engineered for Whatever campaign with grabbing consumer attention and reminding them of the brand's irreverent roots. Source
  • Newer products resonating with consumers: Management said new products are resonating with consumers, and the ACCELERATE strategy is gaining traction. Source

Leadership and operating environment

  • Leadership, supply chain and balance sheet: Management cited leadership experience, supply chain flexibility and the balance sheet as key competitive advantages. Source
  • Middle East uncertainty noted: Management said the operating environment is highly dynamic, with the Middle East conflict adding uncertainty since last quarter. Source
  • Five strategy priorities listed: Management listed priorities including accelerating profitable growth, creating iconic products, and empowering talent guided by core values. Source

Coming up, as management said on 30 April 2026

  • U.S. wholesale growth expected second half: Management expects U.S. wholesale to return to growth in the second half, based on the Fall 2026 order book. Source
  • Second-quarter report date set: The company plans to report second-quarter 2026 results on July 30, 2026, at about 4:05 p.m. ET. Source
  • Dividend payable June 4, 2026: The $0.30 quarterly dividend is payable June 4, 2026, to holders of record on May 21, 2026. Source

Figures management reported

FigureReported
Stores at quarter end Source170 stores (148 outlets, 22 branded) vs 169 (152 outlets, 17 branded) a year earlier

Risks management discussed

  • Demand: Management attributed lower U.S. sales to a lower Spring 2026 wholesale orderbook and lack of inventory for first-quarter demand. Source

Earlier plans management reported on

  • Ahead: Management said first-quarter net sales were above guidance, with early Spring wholesale shipments and Europe and U.S. business behind the difference. Source
  • Not stated: The capital allocation approach states that at least 40 percent of free cash flow is returned to shareholders through dividends and buybacks. Source

Other quarters

Summarised with AI from the documents the company filed with the SEC. Every point is checked against the filing before it is shown: management’s own words word for word, figures against the line or table row they come from. A point that fails the check is left out. Source opens the filing at that line.